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An informative webinar on Facebook for Nonprofits.

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talks! Get Started on Facebook March 11, 2010 Audio is only available by calling this number: Conference Call: 866-740-1260; Access Code: 6339392 or 6339349 Sponsored by
Using ReadyTalk ,[object Object],[object Object],[object Object],[object Object],[object Object]
You are being recorded… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
talks! Get Started on Facebook Sponsored by Presenters: John Haydon, johnhaydon.com Gabe O'Neill, Kids are Heroes
Today’s Speakers John Haydon johnhaydon.com Gabe O'Neill Kids are Heroes Facilitating: Kami Griffiths, TechSoup Assisting: Becky Wiegand, TechSoup & Laura Newton
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is Facebook?
Why Facebook? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Facebook
Why Facebook? Google: 2.8 Billion Visits in January Facebook: 2.9 Billion Visits in January Facebook Google
Why Facebook? "People are spending less time navigating the Internet on their own and are now navigating the Internet based on their friends' recommendations or their friends' activities." - Dave Yovanno, CEO of Gigya Inc.
Facebook Pages vs. Groups Fan Page Group
Facebook Pages vs. Groups ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Page for Organizations Group for People
Facebook Privacy Settings
Getting Started: Set Goals for Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook In Action: Kids Are Heroes ,[object Object],www.kidsareheroes.com
Create a Welcome Page for New Visitors You can create a unique landing page for new visitors – such as a “Welcome” message. www.facebook.com/kidsareheroes
Customize Your Visitors’ Experience www.facebook.com/kidsareheroes Static FBML allows you to create customized tabs on your Facebook Fan page. (FBML = Facebook’s mark-up language)
Share Announcements & Info Wall Stream – Kids Are Heroes : Highlight official organization information www.facebook.com/kidsareheroes
Provide a Forum for Fan-only Interaction Wall Stream - Just Fans : Separate stream for fans to interact with each other www.facebook.com/kidsareheroes
Best Practices: Facebook Page Settings Determine who sees your Page
Best Practices: Set Views & Permissions Determine what your audience sees and when they see it.
Getting More Facebook Fans ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Managing Your Facebook Page ,[object Object],[object Object],[object Object],[object Object]
Best Practices: Engage Users San Rafael Public Library : www.facebook.com/srpublib
Best Practices: Customize Tabs San Rafael Public Library : www.facebook.com/srpublib
Best Practices: Stay Responsive People just want to be heard. Sherman Health : www.facebook.com/ShermanHealth
More Resources ,[object Object],[object Object],[object Object],[object Object],[object Object]
talks! Questions? Submit your questions using the chat box.
Continue the Discussion… ,[object Object],[object Object]
Get the Most Out of TechSoup ,[object Object],[object Object],[object Object],[object Object],[object Object]
Upcoming Webinars ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you to our Webinar Sponsor! ReadyTalk offers dedicated product demos for TechSoup organizations 4 times per week. For more information: pages.readytalk.com/techsoup.html
talks! Thank you! Please complete the post event survey! Kami Griffiths, kami@techsoup.org, 415-633-9392

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Presentation Get Started Facebook

  • 1. talks! Get Started on Facebook March 11, 2010 Audio is only available by calling this number: Conference Call: 866-740-1260; Access Code: 6339392 or 6339349 Sponsored by
  • 2.
  • 3.
  • 4. talks! Get Started on Facebook Sponsored by Presenters: John Haydon, johnhaydon.com Gabe O'Neill, Kids are Heroes
  • 5. Today’s Speakers John Haydon johnhaydon.com Gabe O'Neill Kids are Heroes Facilitating: Kami Griffiths, TechSoup Assisting: Becky Wiegand, TechSoup & Laura Newton
  • 6.
  • 8.
  • 9. Why Facebook? Google: 2.8 Billion Visits in January Facebook: 2.9 Billion Visits in January Facebook Google
  • 10. Why Facebook? "People are spending less time navigating the Internet on their own and are now navigating the Internet based on their friends' recommendations or their friends' activities." - Dave Yovanno, CEO of Gigya Inc.
  • 11. Facebook Pages vs. Groups Fan Page Group
  • 12.
  • 14.
  • 15.
  • 16. Create a Welcome Page for New Visitors You can create a unique landing page for new visitors – such as a “Welcome” message. www.facebook.com/kidsareheroes
  • 17. Customize Your Visitors’ Experience www.facebook.com/kidsareheroes Static FBML allows you to create customized tabs on your Facebook Fan page. (FBML = Facebook’s mark-up language)
  • 18. Share Announcements & Info Wall Stream – Kids Are Heroes : Highlight official organization information www.facebook.com/kidsareheroes
  • 19. Provide a Forum for Fan-only Interaction Wall Stream - Just Fans : Separate stream for fans to interact with each other www.facebook.com/kidsareheroes
  • 20. Best Practices: Facebook Page Settings Determine who sees your Page
  • 21. Best Practices: Set Views & Permissions Determine what your audience sees and when they see it.
  • 22.
  • 23.
  • 24. Best Practices: Engage Users San Rafael Public Library : www.facebook.com/srpublib
  • 25. Best Practices: Customize Tabs San Rafael Public Library : www.facebook.com/srpublib
  • 26. Best Practices: Stay Responsive People just want to be heard. Sherman Health : www.facebook.com/ShermanHealth
  • 27.
  • 28. talks! Questions? Submit your questions using the chat box.
  • 29.
  • 30.
  • 31.
  • 32. Thank you to our Webinar Sponsor! ReadyTalk offers dedicated product demos for TechSoup organizations 4 times per week. For more information: pages.readytalk.com/techsoup.html
  • 33. talks! Thank you! Please complete the post event survey! Kami Griffiths, kami@techsoup.org, 415-633-9392