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Nathan McGee of Zynga: Building Superfans

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BUILDING SUPERFANS! Taking your community to the next level.
Look Who’s Talking Nathan McGee, Lead Community Manager, Zynga (Mafia Wars) @nathanmcgee nathanmcgee.com nate@nathanmcgee.com linkedin.com/in/nathanmcgee
Building a Super Fan
Why A Super Fan? Demonstrates Loyalty Provides feedback Builds awareness Increases Spend/involvement
How To Create interest Engage Introduce Give responsibility Give them the tools
The Introduction What does that mean?
What Happens? Consumer to Consumer Behavior they spend on average 25% - 30% more at time of purchase and buy 53% more frequently 10% conversion of non-payer to payers 2Xs more engaged with the product Loyal Longer
Give Responsibility Meet ups Chats Fan Clubs Other organizations
Give Them Tools Instructions Exclusive Access VIP Treatment
Las Vegas Baby!
It’s the Simple Things A Note of Appreciation Birthday Message Cheap Swag Goes a Long Way!
Take it Even Further Get in Their Brain
What do they have in common?
Tactics Nick name for group Nick names for individuals Identifiable Symbols Lingo Set a common goal
WAH LA… The Super Fan
So…? This sounds great for video games and rock stars… but what about a REAL business?
Thank You! Nathan McGee, Lead Community Manager, Zynga (Mafia Wars) @nathanmcgee nathanmcgee.com nate@nathanmcgee.com linkedin.com/in/nathanmcgee

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