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SAUDI ARABIA DIETARY SUPPLEMENTS MARKET
FORECAST AND OPPORTUNITIES
2016 – 2026
Published: June 2021
2. © TechSci Research 2
S. No. Contents
1. Product Overview
2. Research Methodology
3. Executive Summary
4. Voice of Customer
4.1. Factors Influencing Purchase Decision
4.2. Customer Satisfaction
4.3. Brand Recall
5. Impact of COVID-19 on Saudi Arabia Dietary Supplements Market
6. Saudi Arabia Dietary Supplements Market Overview
7. Saudi Arabia Dietary Supplements Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1.
By Product Type (Combination Dietary Supplement, Vitamin, Herbal Supplement, Fish
Oil & Omega Fatty Acid, Protein and Others)
7.2.2. By Form (Tablets, Capsules, Powder, Liquids and Soft Gels)
7.2.3.
By Distribution Channel (Pharmacies and Drug Stores, Supermarkets and
Hypermarkets, Online and Others)
7.2.4.
By Application (Energy & Weight Management, General Health, Bone & Joint Health,
Immunity and Others)
7.2.5. By End User (Infants, Children, Adults, Pregnant Females, Geriatric)
7.2.6. By Region
7.2.7. By Company (2020)
7.3. Market Map (Product Type and Region)
Table of Contents
3. © TechSci Research 3
S. No. Contents
8. Saudi Arabia Combination Dietary Supplements Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Form
8.2.2. By Distribution Channel
8.2.3. By Application
8.2.4. By End User
9. Saudi Arabia Vitamin Dietary Supplements Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Form
9.2.2. By Distribution Channel
9.2.3. By Application
9.2.4. By End User
10. Saudi Arabia Protein Dietary Supplements Market Outlook
10.1. Market Size & Forecast
10.1.1. By Value
10.2. Market Share & Forecast
10.2.1. By Form
10.2.2. By Distribution Channel
10.2.3. By Application
Table of Contents
4. © TechSci Research 4
S. No. Contents
10.2.4. By End User
11. Saudi Arabia Herbal Dietary Supplements Market Outlook
11.1. Market Size & Forecast
11.1.1. By Value
11.2. Market Share & Forecast
11.2.1. By Form
11.2.2. By Distribution Channel
11.2.3. By Application
11.2.4. By End User
12. Saudi Arabia Fish Oil & Omega Fatty Acid Dietary Supplements Market Outlook
12.1. Market Size & Forecast
12.1.1. By Value
12.2. Market Share & Forecast
12.2.1. By Form
12.2.2. By Distribution Channel
12.2.3. By Application
12.2.4. By End User
13. Market Dynamics
13.1. Drivers
13.2. Challenges
14. Market Trends and Developments
15. Policy and Regulatory Landscape
16. Saudi Arabia Economic Profile
Table of Contents
5. © TechSci Research 5
S. No. Contents
17. Competitive Landscape
17.1. Bayer Saudi Arabia, LLC
17.2. Amway Corp.
17.3. Herbalife Nutrition Ltd.
17.4. Abbott Saudi Arabia Trading LLC.
17.5. Pfizer Saudi Limited
17.6. Glaxo Saudi Arabia Limited
17.7. Glanbia Performance Nutrition, Inc.
17.8. The Archer-Daniels-Midland Company
17.9. ARKOPHARMA Laboratories, Company Limited
17.10. Bionova Lifesciences Pvt. Ltd.
18. Strategic Recommendations
19. About Us & Disclaimer
Table of Contents
6. 6
© TechSci Research
List of Figures
Figure No. Title
Figure 1: Saudi Arabia Dietary Supplements Market Size, By Value (USD Million), 2016-2026F
Figure 2: Saudi Arabia Dietary Supplements Market Share, By Product Type, By Value, 2016-2026F
Figure 3: Saudi Arabia Dietary Supplements Market Share, By Form, By Value, 2016-2026F
Figure 4: Saudi Arabia Dietary Supplements Market Share, By Distribution Channel, By Value, 2016-2026F
Figure 5: Saudi Arabia Dietary Supplements Market Share, By Application, By Value, 2016-2026F
Figure 6: Saudi Arabia Dietary Supplements Market Share, By End User, By Value, 2016-2026F
Figure 7: Saudi Arabia Dietary Supplements Market Share, By Region, By Value, 2016-2026F
Figure 8: Saudi Arabia Dietary Supplements Market Share, By Company, By Value, 2020
Figure 9:
Saudi Arabia Dietary Supplements Market Map, By Product Type, Market Size (USD Million) &
Growth Rate (%), 2020
Figure 10:
Saudi Arabia Dietary Supplements Market Map, By Region, Market Size (USD Million) & Growth
Rate (%), 2020
Figure 11: Saudi Arabia Combination Dietary Supplements Market Size, By Value (USD Million), 2016-2026F
Figure 12: Saudi Arabia Combination Dietary Supplements Market Share, By Form, By Value, 2016-2026F
Figure 13:
Saudi Arabia Combination Dietary Supplements Market Share, By Distribution Channel, By Value,
2016-2026F
Figure 14:
Saudi Arabia Combination Dietary Supplements Market Share, By Application, By Value, 2016-
2026F
Figure 15: Saudi Arabia Combination Dietary Supplements Market Share, By End User, By Value, 2016-2026F
Figure 16: Saudi Arabia Vitamin Dietary Supplements Market Size, By Value (USD Million), 2016-2026F
Figure 17: Saudi Arabia Total Population, (In Millions), 2015-2019
7. 7
© TechSci Research
List of Figures
Figure No. Title
Figure 18: Saudi Arabia Vitamin Dietary Supplements Market Share, By Form, By Value, 2016-2026F
Figure 19:
Saudi Arabia Vitamin Dietary Supplements Market Share, By Distribution Channel, By Value, 2016-
2026F
Figure 20: Saudi Arabia Vitamin Dietary Supplements Market Share, By Application, By Value, 2016-2026F
Figure 21: Saudi Arabia Vitamin Dietary Supplements Market Share, By End User, By Value, 2016-2026F
Figure 22: Saudi Arabia Protein Dietary Supplements Market Size, By Value (USD Million), 2016-2026F
Figure 23: Saudi Arabia Urban Population, (In Millions), 2015-2019
Figure 24: Saudi Arabia Protein Dietary Supplements Market Share, By Form, By Value, 2016-2026F
Figure 25:
Saudi Arabia Protein Dietary Supplements Market Share, By Distribution Channel, By Value, 2016-
2026F
Figure 26: Saudi Arabia Protein Dietary Supplements Market Share, By Application, By Value, 2016-2026F
Figure 27: Saudi Arabia Protein Dietary Supplements Market Share, By End User, By Value, 2016-2026F
Figure 28: Saudi Arabia Herbal Dietary Supplements Market Size, By Value (USD Million), 2016-2026F
Figure 29: Saudi Arabia Female Population (In Million), 2015-2019
Figure 30: Saudi Arabia Male Population (In Million), 2015-2019
Figure 31: Saudi Arabia Herbal Dietary Supplements Market Share, By Form, By Value, 2016-2026F
Figure 32:
Saudi Arabia Herbal Dietary Supplements Market Share, By Distribution Channel, By Value, 2016-
2026F
Figure 33: Saudi Arabia Herbal Dietary Supplements Market Share, By Application, By Value, 2016-2026F
Figure 34: Saudi Arabia Herbal Dietary Supplements Market Share, By End User, By Value, 2016-2026F
Figure 35:
Saudi Arabia Fish Oil & Omega Fatty Acid Dietary Supplements Market Size, By Value (USD Million),
2016-2026F
8. 8
© TechSci Research
List of Figures
Figure No. Title
Figure 36: Saudi Arabia Gross National Income Per Capita (USD), 2015-2019
Figure 37:
Saudi Arabia Fish Oil & Omega Fatty Acid Dietary Supplements Market Share, By Form, By Value,
2016-2026F
Figure 38:
Saudi Arabia Fish Oil & Omega Fatty Acid Dietary Supplements Market Share, By Distribution
Channel, By Value, 2016-2026F
Figure 39:
Saudi Arabia Fish Oil & Omega Fatty Acid Dietary Supplements Market Share, By Application, By
Value, 2016-2026F
Figure 40:
Saudi Arabia Fish Oil & Omega Fatty Acid Dietary Supplements Market Share, By End User, By
Value, 2016-2026F
Table No. Title
Table 1: Major Factors Leading to Most Death in Saudi Arabia
10. 10
© TechSci Research
Product Overview
Product of Interest (POI): Dietary Supplements
Review Period
2016 – 2019
Base Year
2020
Estimated Year
2021
Forecast Period
2022 – 2026
Year
Range
Dietary supplements are available in powder, tablet/capsule, liquid, or semi-liquid form and contain a dietary component that
contributes to a well-balanced diet's nutritional value. Dietary Supplements based on product type are segmented into
vitamin, combination dietary supplement, herbal supplement, fish oil & omega fatty acids, protein, and others. Vitamin
supplements are dietary supplements that include multivitamins or a single vitamin and are used for specific purposes. Herbal
supplements, also called botanicals, are dietary supplements containing one or more herbs. Combination Dietary Supplement
is the combination of vitamin, protein & mineral supplements, etc. Omega-3 fatty acids is a class of essential fatty acids which
is found in the fish oils, majorly from salmon and other cold-water fishes. Protein is a macronutrient that is essential in building
muscle mass. Probiotics are living microorganisms that are used as dietary supplements and give health advantages.
Market Segmentation
BY END USE
• Infants
• Children
• Adults
• Pregnant Females
• Geriatric
BY APPLICATION
• Energy & Weight
Management
• General Health
• Bone & Joint
Health
• Immunity
• Others
BY FORM
• Tablets
• Capsules
• Powder
• Liquids
• Soft Gels
BY PRODUCT TYPE
• Vitamin
• Combination Dietary
Supplement
• Herbal Supplement
• Fish Oil & Omega Fatty
Acid
• Protein
• Others
BY DISTRIBUTION
CHANNEL
• Pharmacies and
Drugstores
• Supermarkets and
Hypermarkets
• Online
• Others
BY REGION
• Western
• Eastern
• Central
• Southern
• Northern
10
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© TechSci Research
Research Methodology
✓ Identifying Key Opinion
Leaders
✓ Questionnaire Design
✓ In-depth Interviews
Data
Collection
Developing List
of Respondents
Formulating
Questionnaire
Market
Profiling
Data
Validation
Data
Analysis
In-depth secondary
research was conducted to
determine top players in
the Saudi Arabia dietary
supplements market,
overall market size and
segmental market size.
In order to conduct
industry experts’
interviews, TechSci
formulated a detailed
discussion guide.
List of industry
players and industry
specialists was
developed.
TechSci conducted
interviews with
industry experts and
industry players for
data collection and
verification.
Data obtained as a
result of primary
and secondary
research was
validated through
rigorous
triangulation.
The data was scrutinized
using MS-Excel, statistical
tools and internal
proprietary database to
obtain qualitative and
quantitative insights about
the Saudi Arabia dietary
supplements market.
Data
Collection
Data Filter
& Analysis
Research &
Intelligence
Actionable
Insights
Business
Solution
Primary Research Desk Research Company Analysis
✓ Recent Developments
✓ Market Changing
Aspects/Dynamics
✓ Government Policies
✓ Conclusion
✓ Market Participants
✓ Key Strengths
✓ LinkedIn
✓ TechSci Internal
Database
✓ Factiva
✓ Hoovers
Paid Sources
✓ Company Websites
✓ Company Annual
Reports
✓ White Paper Study
✓ Financial Reports
✓ Investor
Presentations
✓ Regulatory Body
✓ Associations, etc.
Secondary
Research
Primary Research
12
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© TechSci Research
Research Methodology
Baseline Methodology
Our dedicated team of industry experts has monitored and analyzed various aspects of Saudi Arabia dietary supplements market. The
team has analyzed the outlook of various segments of this market, while considering the major influencing factors, such as changing
lifestyle, increasing product innovation, health campaigns initiative by the government, etc. The study includes market forecasting,
which would enable our clients to take better decisions while planning their strategy to achieve sustainability in Saudi Arabia dietary
supplements market.
Methodology Followed for Calculation of Market Size:
• Market Size by Value : Market size, in terms of value, for the year 2020 was calculated based on information collected through
exhaustive secondary research and primary surveys, with various key opinion leaders/stakeholders, such as dietary supplement
manufacturers, dealers, retailers, etc.
• The team interviewed more than 20 manufacturers/suppliers, 200 end users, and 15 – 20 industry experts and other value chain
stakeholders in the Saudi Arabia dietary supplements market to obtain the overall market size from 2016 to 2020, which was
validated by the Delphi technique. Taking standard deviation into consideration, the market size was averaged out, to arrive at the
market size data during 2016-2020.
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© TechSci Research
Research Methodology
• Respondents were asked about the current and future market growth rates, market shares by product type, by form, by
distribution channel, by application, by end user, and by region. Removing the outlier responses, the geometric mean of growth
estimates and product wise revenue shares generated across various segments were considered, to arrive at the final revenue
shares. Revenue shares generated across various segments were further triangulated from responses received from other
stakeholders depending upon the type of dietary supplement.
Methodology Followed for Calculation of Market Shares:
Market shares by product type, by form, by distribution channel, by application, by end user, and by region were calculated based on
the responses received through primary surveys with industry experts, in which the respondents were asked about the market shares
or revenue generated from various segments. The final shares were calculated by taking the geometric mean of the responses
gathered from key opinion leaders after eliminating the outliers.
Methodology Followed for Forecasting:
• TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the survey
results in SPSS/Tableau Software.
• Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast
Saudi Arabia dietary supplements market, TechSci Research used various forecast techniques such as:
✓ Moving Average
✓ Time Series Analysis
✓ Regression Analysis
✓ Econometric and Judgmental Analysis
14
15. 15
© TechSci Research
Research Methodology
TechSci Research used its own forecast tool, which is based on the growth of various allied industries in Saudi Arabia. TechSci
Research also used the impact analysis during short, medium and long term period to estimate the demand and to reach accurate
market numbers. It should be noted that the figures compiled in the report are only for the organized market including
market share data.
Partial List of Companies Interviewed Key Secondary Sources
▪ Abbott Saudi Arabia Trading LLC
▪ Amway S.A. Inc.
▪ Bionova Lifesciences
▪ Bayer AG
▪ Pfizer Inc.
▪ The Archer-Daniels-Midland Company
▪ ARKOPHARMA Laboratories Company Limited
▪ GlaxoSmithKline
▪ Herbalife Nutrition Ltd.,
▪ Glanbia S.A.
▪ Company Annual Reports
▪ Ministry of Statistics & Programme Implementation
(MoSPI)
▪ Central Statistical Office of India
▪ International Monetary Fund (IMF)
▪ Central Intelligence Agency (CIA)
▪ World Bank
▪ Press Releases
▪ Industry Magazines, Industry Reports, News Dailies,
Credible Paid Databases, Proprietary Databases, etc.
15
16. © TechSci Research 16
Industry Brief
According to TechSci Research report, “Saudi Arabia Dietary Supplements Market, By Product Type, (Combination Dietary Supplement, Vitamin, Herbal Supplement, Fish Oil &
Omega Fatty Acid, Protein, Others), By Form (Tablets, Capsules, Powder, Liquids and Soft Gels), By Distribution Channel (Pharmacies and Drug Stores, Supermarkets and
Hypermarkets, Online and Others), By Application (Energy & Weight Management, General Health, Bone & Joint Health, Immunity and Others), By End User (Infants, Children,
Adults, Pregnant Females, Geriatric) By Region, Competition, Forecast & Opportunities, 2026F”, the Saudi Arabia dietary supplements market has expanded rapidly in recent
years and is expected to grow at a CAGR of more than 8% and expand further in the coming years as a result of rising urbanization and disposable income. Over the forecast
period, increasing consumer awareness about personal health and wellbeing is expected to be a key factor driving the market for dietary supplements in Saudi Arabia.
Furthermore, the growing working-class population is increasing the consumption of dietary supplements as a result of the lower consumption of meals during office hours.
Furthermore, youth population combined with an aging population are the primary consumers, which may present opportunities for key players in the Saudi Arabia dietary
supplements industry. Furthermore, rising healthcare cost is also contributing to the increase in demand for dietary supplements across the country. Consumers' increased
awareness of the importance of healthy eating habits, a growing middle-class population, and a shift in consumer purchasing patterns are all driving the Saudi Arabia dietary
supplements market forward. Furthermore, the Saudi dietary supplement industry is being fueled by rising disposable income and urbanization. Growing consumer health
concerns, such as the prevalence of cardiovascular disease and obesity, are driving demand for dietary supplements in Saudi Arabia. Dietary supplements are critical in the fight
against malnutrition, a problem that obese and overweight people in Saudi Arabia face as a result of poor eating habits. Nutritional and vitamin supplements are widely available
and do not require a prescription. Furthermore, with the rise of the Saudi working class, obtaining all of the nutrients through a well-balanced diet has become more difficult.
People ordering dietary supplements to meet their nutritional needs contributes to the growth of the dietary supplement market in Saudi Arabia.
Dietary supplements market in Saudi Arabia is categorized by product type, by form, by distribution channel, by application, by end user, by region and by company. In terms of
by product type, the Saudi Arabia dietary supplements market is segmented into combination dietary supplement, vitamin, protein, herbal supplement, fish oil & omega fatty acid
and others. Among which, combination dietary supplement market dominated the Saudi Arabia dietary supplements market in 2020 with a market share of more than 32%
followed by vitamin. Vitamins and multivitamins are mostly consumed in Saudi Arabia because of the multiple benefits such as maintaining good health and compensating for
poor eating habits and even reducing the risk of chronic diseases.
In terms of distribution channel, the Saudi Arabia dietary supplements market is segmented into pharmacies and drug stores, supermarkets and hypermarkets, online and others.
Among which, pharmacies and drug stores accounted for the majority of market share in the Saudi Arabia dietary supplements market and will continue to dominate the market
in the forecast period. Online sales channel is the fastest growing distribution channel in Saudi Arabia dietary supplements market. The growth of online retail has made
companies rethink about their distribution strategy as it has majorly affected the direct selling channel. Companies which earlier were following the direct selling model have
shifted their focus to online retail as it is a more cost-effective model.
In terms of region, the Saudi Arabia dietary supplements market is categorized into Western, Central, Southern, Eastern and Northern regions. The dietary supplements market
in the western region dominated the market in 2020 and will continue to dominate in the forecast period, due to the factors such as increased internet connectivity, modern and
changing lifestyles and preferences, etc.
In terms of company, some of the major players operating in the Saudi Arabia dietary supplements market are Bayer Saudi Arabia, LLC, Amway Corp., Herbalife Nutrition Ltd.,
Abbott Saudi Arabia Trading LLC., Pfizer Saudi Limited and others. In 2020, Bayer Saudi Arabia, LLC dominated the country’s Dietary Supplements market and is expected to
continue its dominance through 2026F. Leading players are focusing on expanding their product portfolio to maintain sustainable growth in the market.
“Saudi Arabia dietary supplements market is expected to grow at a rapid pace due to rising millennial working population, rising disposable income & trusted manufacturers,
rising healthcare expenditure, etc. Also, due to changing customer tastes and preferences and growing demand for organic/ecological products, the Saudi Arabia dietary
supplements market is expected to grow in the future as well”, said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management
consulting firm.
17. © TechSci Research 17
Sample Data - Snapshot
2016 2017 2018 2019 2020 2021E 2022F 2023F 2024F 2025F 2026F
Value (USD Million)
Saudi Arabia Dietary Supplements Market Size, By Value (USD Million), 2016-2026F
CAGR 2016-2020
By Value: xx%
CAGR 2021E-2026F
By Value: xx%
2016 2017 2018 2019 2020 2021E 2022F 2023F 2024F 2025F 2026F
Combination Dietary Supplement 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00%
Vitamin 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00%
Protein 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00%
Herbal Supplement 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00%
Fish Oil & Omega Fatty Acid 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00%
Others (Probiotics, Amino Acid, etc.) 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00%
Saudi Arabia Dietary Supplements Market Share, By Product Type, By Value, 2016-2026F
Saudi Arabia Fish Oil & Omega Fatty Acid Dietary Supplements Market Share, By Application, By Value, 2016-2026F
2016 2017 2018 2019 2020
2021
E
2022
F
2023
F
2024
F
2025
F
2026
F
General Health 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00%
Energy & Weight Management, 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00%
Bone & Joint Health 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00%
Immunity 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%
Others 5.00% 5.00% 5.00% 5.00% 5.00% 5.00% 5.00% 5.00% 5.00% 5.00% 5.00%
18. © TechSci Research 18
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FORECAST AND OPPORTUNITIES
2016 – 2026
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19. About Us & Disclaimer
TechSci Research is a global market research and consulting company with offices in the US, UK and India. TechSci Research provides market research reports in
number of areas to organizations. The company uses innovative business models that focus on improving productivity, while ensuring creation of high-quality reports. The
proprietary forecasting models use various analyses of both industry-specific and macroeconomic variables on a state-by-state basis to produce a unique ‘bottom-up’
model of a country, regional and global industry prospects. Combined with the detailed analysis of company activity and industry trends, the result is a uniquely rich
evaluation of the opportunities available in the market.
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The contents of this report are based on information generally available to the public from sources believed to be reliable. No representation is made that it is timely,
accurate or complete. TechSci Research has taken due care and caution in compilation of data as this has been obtained from various sources including which it considers
reliable and first hand. However, TechSci Research does not guarantee the accuracy, adequacy or completeness of any information and it is not responsible for any errors or
omissions or for the results obtained from the use of such information and especially states that it has no financial liability whatsoever to the subscribers / users of this
report. The information herein, together with all estimates and forecasts, can change without notice. All the figures provided in this document are indicative of relative market
size and are strictly for client’s internal consumption. Usage of the same for purpose other than internal will require prior approval of TechSci Research.
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