Marketing, social media and brand awareness - Paul Lancaster, Plan Digital. Discover the secrets to building successful strategic marketing plans that reach new customers, retain clients and amplify your business. Overview: The Digital Business Academy is a free initiative from Tech City UK and UCL, created to help the nation gain FREE digital business skills. DBA offers a range of specialist digital business courses- ranging from building brands to running online campaigns, developing digital products to raising finance- providing an easy way to gain the business skills you need for a digital world. So whether you dream of being your own boss or want to get hired by a digital business, we’ve joined forces with leading names in the industry to give you the opportunities you need. Link: http://www.digitalbusinessacademyuk.com/