MoDevUX March 2013

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This is a talk I gave at MoDevUX in DC at Nclud's offices. I talked about the differences between user experience between web / browser apps and native mobile apps. I used specific examples / screenshots from Speek.

Technologie

Speek

Mobile As User Acquisition
Danny Boice
Co-Founder & CTO

@DannyBoice
@SpeekApp

www.speek.com

What Is Speek?

A new way of doing conference calls.

We're Kind Of A Big Deal
● Hundreds of thousands of users
● $1.5mm seed funding
● Growing at 100% per month
● Covered by most major news outlets

How We Think About Mobile

www.speek.com

Mobile
1. Goal: Acquire and retain users

Mobile
3. Kill poor-performing platforms quickly

Traditional Web
● Easier to "put away" and forget
● No built-in calendar, contacts, phone
● Link concept is most prevalent
● Smile graph
● SEO

www.speek.com

Mobile
● Downloads are easy
● Registration is hard
● oAuth rules
● Access to contacts, calendar, dialer
● More interaction design options
● Condensed smile graph

www.speek.com

Thank You!

Register at speek.com and
email your speek link to
danny@speek.com to see
new stuff we're about to
launch.

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MoDevUX March 2013

1. Speek Mobile As User Acquisition Danny Boice Co-Founder & CTO @DannyBoice @SpeekApp www.speek.com

2. What Is Speek? A new way of doing conference calls.

3. We're Kind Of A Big Deal ● Hundreds of thousands of users ● $1.5mm seed funding ● Growing at 100% per month ● Covered by most major news outlets

4. And Have Ass Tattoo's

5. How We Think About Mobile www.speek.com

6. Mobile 1. Goal: Acquire and retain users

7. Mobile 2. Go wide

8. Mobile 3. Kill poor-performing platforms quickly

9. Mobile 4. Double-down on good platforms

10. Traditional Web vs Mobile

11. Traditional Web ● Easier to "put away" and forget ● No built-in calendar, contacts, phone ● Link concept is most prevalent ● Smile graph ● SEO www.speek.com

12. Mobile ● Downloads are easy ● Registration is hard ● oAuth rules ● Access to contacts, calendar, dialer ● More interaction design options ● Condensed smile graph www.speek.com

13. What We Did

14. Registration www.speek.com

15. Traditional Web Traditional Web

16. Mobile Mobile

17. Onboarding www.speek.com

18. Traditional Web Traditional Web

19. Mobile Mobile

20. Join A Call www.speek.com

21. Traditional Web Traditional Web

22. Mobile Mobile

23. In-Call www.speek.com

24. Traditional Web Traditional Web