Sjors Kremers

Amsterdam Area, Netherlands Netherlands

Brand Analyst

Advertising / Marketing / PR

Overall responsible for brand insights consultancy BrandAsset™ Consult, offering brand strategic guidance based on insights from our unique and renowned BrandAsset™ Valuator model. • Coordination of the data collection and validation process for the annual BrandAsset™ Valuator study (> 3,000 consumers). • Responsible for major accounts (revenues of several companies between €1.1bln up to €6.4bln) • Statistically analyzing (IBM SPPS and Microsoft Excel) data and summarizing key findings for clients. • Presenting key findings (which serve as main pillars for the strategic directions of the brands) to senior management and the board. BrandAsset™ Consult is pa...