This document analyzes the strengths, weaknesses, opportunities, and threats (SWOT) for four major sportswear brands: Adidas, Puma, New Balance, and Reebok. It includes a SWOT matrix for each brand and a chart positioning the brands based on price and innovation.
2. ADIDAS
Strengths Weaknesses
•Strong brand portfolio •Third party manufacturing
•Research and development •Unfunded postretirement
•Strong performance obligations
•Success of 2010 FIFA World Cup
•Wide geographical footprint
Opportunities Threats
• Big ballplayer representation + • Competition =
• Expand into other sports = • Counterfeit market =
• Expand market to other
countries +
3. PUMA
Strengths Weakness
• Strong brand portfolio – • Revenue reduction form
quick penetration key brands
• Wide range of products • Few outlets
Opportunities Threats.
• Expand to other markets -> +ve • Imitation of products -> equal
• Missing in sports segments – • High competition -> equal
more exposure -> -ve • Actual Economic threat -> -ve
4. NEW BALANCE
Strengths Weaknesses
• Focus on technology • Lacking celebrity
• Wide product portfolio endorsement
• Wide geographic presence
Opportunities Threats
• Big ballplayer representation • Competition =
- • Counterfeit market +
• Expand into other sports
=
• Expand market to other
countries
+
5. REEBOK
Strengths Weaknesses
• High R & D • Product recalls
• Loyal Customers • Weak revenue growth
• Strong financial position
Opportunities Threats
• Big ballplayer representation • Competition =
- • Counterfeit market =
• Expand into other sports
=
• Expand to other countries
=
6. High Price
Nike
New Balance
Low High
Innovation Innovation
Reebok
Puma
Adidas
Low Price
