Team Awakening is a group of UNF Public Relations students

1. Team Awakening
Candace Smith-Team Leader
Laurrin Bates
Bethany Williams
Edward Hoy
Rebecca Chavez

2. HPV/Cervical Cancer

3. HELP PROTECT YOURSELF
AGAINST DISEASES CAUSED BY
HPV

4. INTRODUCTION
TEAM AWAKENING IS A PR GROUP ON THE UNF CAMPUS
SPREADING AWARENESS ABOUT HPV AND CERVICAL CANCER.
THIS IS A MAJOR CONCERN BECAUSE MEN AND WOMEN
BETWEEN THE AGES OF 18 AND 24 ARE BEING AFFECTED.
Each day in the US, 30 women are diagnosed with cervical
cancer (about 11,000 women per year.)
You can get the virus through any kind of genital contact with
someone who has HPV--intercourse isn't nessary.
Many people who have HPV don't even know it, because the
virus often has no signs or symptoms. That means you can get
the virus or pass it on to your partner without knowing it.

5. RESEARCH
Cervical cancer forms in the cells cervix. Human
Papillomavirus (HPV), which is a sexually transmitted
disease plays a role in causing cervical cancer.
Risks for cervical cancer are:
Many sexual partners
Early sexual activity
A weak immune system
Cigarette smoking
mayoclinic.com

6. Research
What is Cervical Cancer?
Cervical cancer is a cancer of the cervix.
Unlike some other cancers, cervical cancer is not
considered to be passed down through family genes.
When a woman is infected with certain types of HPV
and the virus doesn't go away on its own, abnormal
cells can develop in the lining of the cervix.
If these abnormal cells are not found early and
treated, precancers and then cervical cancer can develop.
UNF Health Services Department

7. THE CERVIX

8. GOALS
OUR GOAL IS TO MAKE
UNF STUDENTS AND
OTHER MEN AND
WOMEN AWARE OF THE
CAUSES AND EFFECTS OF
HPV/CERVICAL CANCER.

9. OBJECTIVES
OBJECTIVE 1: TO REACH ABOUT 100 PEOPLE BY
DECEMBER 2, 2011.
OBJECTIVE 2: TO MAKE 50 MEN AWARE OF
HPV/CERVICAL CANCER.
OBJECTIVE 3: TO MAKE 50 WOMEN AWARE OF
HPV/CERVICAL CANCER.

10. STRATEGIES
TO INCREASE AWARENESS OF HPV/CERVICAL
THROUGH SOCIAL MEDIA.
TO INCREASE AWARENESS OF HPV/CERVICAL
THROUGH RADIO PSA.
TO INCREASE AWARENESS OF HPV THROUGH
TELEVISION PSA
TO INCREASE AWARENESS THROUGH FACE 2 FACE
INTERVIEWS

11. TACTICS
WE USED SOCIAL MEDIA WEBSITES TO SPREAD AWARENESS
FACEBOOK- www.facebook.com/TeamAwakening1
TWITTER- www.twitter.com/TeamAwakening
YOUTUBE
WE USED OSPREY RADIO TO BROADCAST OUR TEAM AWARENESS PSA
WE USED OSPREY TV TO BROADCAST OUR TEAM AWAKENING COMMERCIAL PSA
We Conducted 50 face to face interviews while making this commercial where we asked each person
what they knew about HPV/Cervical Cancer and then we shared 8 important facts with them. By the
time they left us they were aware of:
1. What is Cervical Cancer?
2. What are the causes of Cervical Cancer?
3. Prevention.
4. Statistics.
5. Protection

12. TACTICS CONT.
AT THE END OF EACH FACE
2 FACE INTERVIEW EACH
PARTICIPANT RECEIVED A
TEAL HPV/CERVICAL
CANCER AWARENESS
RIBBON TO SHOW THEIR
AWARENESS. WE ASKED
THEM TO WEAR IT
PROUDLY DURING THE
MONTH OF JANUARY:
CERVICAL CANCER
AWARENESS MONTH

13. Evaluation
Our objective was to reach 50 people
through Social Media from October through
Novemeber 2011
Twitter- gained 15 followers
Facebook-45 likes
YouTube- Our YouTube site will run our PSA
commercial in support of Cervical Cancer Month which
is January 2012. Commercial is in production stage.

14. EVALUATION
Our radio PSA was broadcast
on Osprey Radio with
unlimited potential through its
streaming radio over the
internet and cable tv at UNF.
Our commercial PSA will also
have unlimited potential within
the UNF community because it
is expected to run on Osprey
TV.

15. CONCLUSION
ALTHOUGH THIS IS A CLASS ASSIGNMENT TEAM
AWAKENING SAW AN OPPORTUNITY TO MAKE A
GREAT GRADE BUT ALSO TO MAKE A
GREAT CONTRIBUTION TO THE UNF STUDENT
BODY. IN THE ONE MONTH PERIOD WE'VE HAD TO
PLAN AND EXECUTE THIS ASSIGNMENT WE'VE
SUCCESSFULLY REACHED OUR GOALS INSIDE THE
CLASSROOM AND CREATED THE TOOLS NECESSARY
FOR UNF STUDENTS TO MAKE THEMSELVES AWARE
OF HPV/CERVICAL CANCER.

16. I'M AWARE...AND NOW YOU ARE
TOO!