1. The document describes an app called Moosic that is aimed at helping children aged 8-16 practice musical instruments.
2. The app would allow users to scan in sheet music and then record themselves playing along with feedback on mistakes.
3. It also includes rewards like coins for playing well and customizing the app, with the goal of making practice more engaging for students.
2. And here is our app logo:
Here is our App Mascot:
3. Who?
Our app is aimed for girls and boys aged 8-16.
What?
This could be used for pupils who are working towards their next music grade or for
those who just want to practise their instrument
When?
After school, weekends, holidays and even in music lessons depending on how
committed the person is
Where?
In their bedroom or music classroom
Why?
Help those who find practising their instrument challenging and working towards
their next music grade
4. The problem:
Students don’t practice because they find it hard to
concentrate and don’t know what parts of the music they
have to improve on, so therefore could fail their music
grade/exam
5. How can you practice your music
pieces effectively?
The Question
6. For children and teenagers who practise for music exam’s using
repetition to learn their pieces ineffective as they can get bored
and/or do not notice when they have made a mistake.
Our key insight is that people need an app to help them learn as it tells
you when you have made a mistake. It also motivates you to practise
as you earn coins when you play well and you can use these to change
the layout and design of the app; you also have all your pieces in one
place so they don’t get lost.
KEY INSIGHTS
7. ELEVATOR PITCH
Hi, we are Team Appocolypse and we are developing an app called Moosic.
Moosic is a music exam app is to help girls and boys aged 8-16 that play a
musical instrument. The problem our app would be solving is for those who
find practicing their instrument hard and get distracted easily. Our app will
contain simple pieces for the children to experiment with and a scanning
option where, using their camera, they scan in a piece of music that they want
to learn how to play or to practice.
Our software would show the stave on the screen with a vertical bar which
travels along the piece as you play. You would record yourself playing along to
the piece and once you are finished would get feedback on how you did. This
would include not only a percentage but feedback with the notes that have
been played wrong and comments on the speed, volume and rhythm of the
piece.
8. We have found that people who want to use our app
find it helpful when you get feedback on how you
did, so you know what to improve on next time. They
also find it easier to work if there is a reward at the
end – like getting coins and competing with your
friends.
User Profiles
9. There are some similar apps/software in the market; none of
these apps use a scanning feature and are specifically
designed for people who are practicing for a music exam. We
then looked at reviews for these apps and the users say they
don’t get feedback and find it frustrating because they don’t
know how well they played the piece of music. Our app will
help those people as they will know what they did wrong, so
can improve next time.
Competitors
10. FEASIBLE (TECH & DATA):
1. Can scan in pieces of music (Music stave recognition).
2. Provides feedback for user
3. Can recognise when a note is played wrong
The main feature for our app is when you can scan in a piece
of music and the app will convert it on to your phone. We
think this is the most important feature because it is what
separates us and makes our app unique from the rest of
the app market.
11. We have integrated some user feedback by simplifying how many
buttons are on each page of our app because users said that they
found it too confusing and crowded. By doing this we are also
making our app look more aesthetically pleasing therefore more
people will find it easier to use and will want to use it more.
Flow of app and user feedback integrated
16. We have learnt that although something
may be a good idea to start with, if it
isn’t feasible, it’s pointless. We learnt
that we should always think about how
the app will be developed during the
scoping process to avoid problems later
on.
17. We are thinking that we will make some users pay
because once the person has downloaded the app they
will get a two week trial and then after the trial has
expired then if they like the app they can purchase it.
Another option could be that they pay for the app at the
start whilst they are downloading it but this could limit
customers because they may not be willing to buy it.
Our last option could be that the app is free but you can
pay for “extras” such as the music that comes pre-
downloaded on the app; this meaning that you wouldn’t
have to scan in your sheet of music if the song you want
to play is already on the app.
Business Case
18. Target audience Communicatio
n channel
Persuasive
event
Call for
action
Overall
objective
Activity
1
People who play a
musical
instrument aged
8-16
Website
and/or
YouTube video
to be uploaded
A
promotional
video with
group
(advert)
Share it
with friends
Inform
people of app
and make
them want to
use it
Activity
2
People who play a
musical
instrument aged
8-16
Twitter Advert and
“tweets”
Share with
friends
Informed
people about
the app and
gain twitter
followers to
share our app
Activity
3
People who play a
musical
instrument aged
8-16
Pinterest
Page
Video or
Poster
Share with
friends
Informing
more people
of app and
getting
people to
share
information
about it
Marketing Strategy
