The document provides an analysis of video content and performance for 105 luxury brands in August 2015 across YouTube, Facebook and Instagram. Some key findings: - Tommy Hilfiger's video featuring Rafael Nadal promoting its underwear gained over 2.6 million views and had the highest interaction rate, boosting Tommy Hilfiger's ranking. - Hugo Boss' fragrance video with Theo James had the second highest interaction rate. - Chanel dominated Instagram interactions thanks to a series of videos for its new fragrance Chance under each zodiac sign. This helped Chanel overtake Dior's usual leadership on the platform. - Smaller brands like Belstaff and Bally were able

1. REINVENTING VIDEO ADVERTISING
LUXURY
BAROMETER
August 2015
• Fashion & Beauty
• Watches & Jewellery
Data extracted on September 1st

2. The Teads Labs
Teads’ Labs collects and assembles data from a variety of video-sharing
websites and online social networking channels.
The global data is analysed to create video rankings based on
numerous parameters linked to each brand channel including: the
number of total views, number of total videos, video length, shares,
comments, likes, dislikes and interaction rates.
The regular analysis on branded videos provides world-wide business
and consumer trends and related opportunities for brands to
understand the video landscape of a particular category in a specific
time frame.
METHODOLOGY & GLOSSARY
For recommendations or further insights, please contact:
Global Industry Director, Luxury
Rachid Ait Addi: rachid.ait.addi@teads.tv
Global Client Insights Manager,
Charlotte Diemer: charlotte.diemer@teads.tv

3. 105 Brands!
290 Videos!
5,565,006 Views!
3,961,142 Interactions!
YouTube, !
Facebook and !
Instagram !
channels!
Data as per the !
1st September 2015!
Data shows a snapshot in
time; at the point of the
presentation, stats may have
increased substantially."
The data is extracted !
and manually evaluated !
through the
Teads Labs technology!
Major luxury brands in the
categories:!
Ranking per !
• Brand popularity, activity
and performance!
• Aggregated views !
& interactions!
• Instagram video interactions!
Interaction rate =
Facebook & YouTube
Interactions / YouTube views!
Aggregated rank = views +
interaction rate score
(60-40% weighting)!
Snapshot! Labs!
• Fashion &
Beauty!
• Watches &
Jewellery!
Score!
Ranking!Time!Channels!
SUMMARY (1)

4. Fashion
& Beauty
Watches &
Jewellery
50 BRANDS, August 2015 data:
56 BRANDS, August 2015 data:
à Lower activity levels than in July but higher average
interaction rates
à More interactions for Fashion & Beauty brands than for Watches
& Jewellery.
à Short, fast paced videos in fashion/beauty while jewellery
and watches take time for storytelling
à A month focused on men: underwear (Tommy Hilfiger),
fragrances (Dior Sauvage, Diesel), watches (Tag Heuer,
Breitling), fashion (Bally, Belstaff)
à Dynamic videos: wildness (Bally, Diesel, Dior Sauvage), sports
(Rolex, Tag Heuer, Breitling)
à Autumnal Make-up tutorials: Dior, Chanel, Burberry
à Artistic collaborations: Johnny Depp (Dior), Liam Hemsworth
(Diesel), Jennifer Lawrence (Dior), Miranda Kerr (Swarowski),
David Beckham (Belstaff); Rafael Nadal (Tommy Hilfiger), J.Cole
(Bally)…
.
While July videos mostly dealt with women’s fashion and the Fall/
Winter 2015/2016 collection, August was marked by the
importance of make-up (Dior), perfumes (Chanel) and underwear
(Tommy Hilfiger).
A particular regard was given to men: specific values such as self-
confidence (Hugo Boss), freedom (Bally) or bravery (Diesel) have
been embodied by various artists.
Very few brands were active in August.
Tiffany & Co and Hublot performed best on Instagram while
Rolex or Breitling focused on YouTube.
In terms of content, Tiffany & Co., Swarowski and De
Grisogono are inspired by dreams and summer while brands
addressing men such as Zenith Watches or Breitling focused on
performance and sports.
August was a perfect month for usually low-ranking brands such
as De Grisogono to challenge top ones.
SUMMARY (2)
Instagram,
YouTube,
Facebook

5. LUXURY
BAROMETER
August 2015
• Fashion & Beauty
Data extracted on September 1st

6. Prada
Bally
Tommy Hilfiger
Louis Vuitton
Kenzo
Balenciaga
Yoox
Bottega Veneta
Alexander McQueen
-10
0
10
20
30
40
50
60
-500,000 0 500,000 1,000,000 1,500,000 2,000,000 2,500,000 3,000,000 3,500,000
+5
7
12
TOP EVOLUTION – POPULARITY MAPPING
Chanel overthrew Louis Vuitton, which fell at
the 6th position and now shares the podium
with Michael Kors and Burberry.
Tommy Hilfiger performed best with its
underwear campaign on YouTube and
Instagram, which propelled the brand up the
ranking to the 7th place.
Activity
Bubble size : Popularity
Activity
Facebook posts + videos
(Instagram + YouTube)
Performance
YouTube (Views+ Comments + Likes) +
Facebook (Likes + Comments) +
Instagram (Likes + Comments)
Popularity
Facebook Fans + YouTube Subscribers +
Instagram Followers
• The popularity mapping represents the brands’ variation in a ranking that combines Activity, Performance and Popularity for Luxury brands.
• The popularity mapping only includes brands that vary of more than 3 positions.
Performance
25
33
+8
31
37
+6
9
16
-7
19
26
-7
1
6
-5 28
34
-6
25
29
-4
31
37
-6

7. 2,627,507
685,445
269,352
115,671 92,888 79,580 74,526 46,180 30,391 27,968
1.4%
0.1%
4.1%
2.2%
9.5%
2.2%
0.2%
4.8%
0.9%
0.7%
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
7.0%
8.0%
9.0%
10.0%
0
500000
1000000
1500000
2000000
2500000
3000000
Rafael Nadal for
Tommy Hilfiger: it all
comes off
DIESEL ONLY THE
BRAVE, the original
fragrance - version
courte (Officiel)
OFF THE GRID
with J.Cole A short
film presented by
Bally
Dior Sauvage - The
new fragrance -
Teaser #1 (Official)
BOSS THE SCENT
- Official Video with
Theo James |
HUGO BOSS
Perfumes
Tommy Hilfiger
Underwear Launch
with Rafael Nadal
NYC
DIESEL ONLY THE
BRAVE, the original
fragrance - short
edit (Official)
Dior Addict, the new
lipstick – Teaser
COLLECTION LES
AUTOMNALES:
2015 Makeup
Tutorial - CHANEL
CC CREAM, The
Secret Asset -
CHANEL
TOP VIDEOS PER COMBINED VIEWS AND INTERACTION RATE
Number of views Interaction rate
TOP VIDEOS – COMBINED VIEWS & INTERACTION RATES
• Tommy Hilfiger outperformed in August with more than 2.7M views and 2.6M only generated by the top video.
• With the first highest interaction rate (9.5%) and the 4th number of views Hugo Boss published the video with the
best combined results.
• Fragrances, underwear and make-up are the main topics in the top 10.
• Top videos are short-form content as only one video exceeded 5 minutes.
0‘31'' 0'31'' 5‘07'' 0’14'' 0‘31'' 1'31'' 0’31’’ 0’10’’ 2’01’’ 0’31’’
Tommy Hilfiger Diesel Bally Christian Dior Tommy Hifiger Diesel Christian Dior Chanel Chanel
Source: Teads Labs
Hugo Boss

8. Source: Teads Labs
• To promote its new fragrance Chance, Chanel released12 videos on the theme of Astrology. Each video shows the perfume
bottle surrounded by arty collage-style objects representing a zodiac sign and gathered on average 61K interactions. Leo, Libra,
Virgo, Aquarius, Aries, Scorpio, Pisces, Cancer made it to the top 10 Instagram videos
• Dior published 8 Instagram videos this month: two of them feature Jennifer Lawrence in a typical Dior setting, wearing the
ultimate Dior lipstick.
TOP VIDEOS - INSTAGRAM
Chanel Chanel
Instagram Interaction Rate = (Facebook Counts + Likes + Comments) / Brand’s Number of Subscribers
Dior Chanel Dior Chanel Chanel ChanelChanel Chanel
96,735
83,253 80,839
73,359
68,890 68,428 67,944 66,109 65,998 65,596
0
20,000
40,000
60,000
80,000
100,000
120,000
Your royal posture
forces the world to
kneel before you.
#leo #chancechanel
#takeyourchance
Those who weigh
pros and cons are
never burdened by
regret. #libra
#chancechanel
#takeyourchance
Jennifer Lawrence,
the Dior Fashion
muse, is taking over
the ultimate beauty
accessory: the new
Dior Addict Lipstick.
#shinedontbeshy
One who has wings
can take on the
world. #virgo
#chancechanel
#takeyourchance
Taking the plunge
makes you stronger.
#aquarius
#chancechanel
#takeyourchance
A worldwide star. The
icon of a generation
appears in this
typical Dior setting.
The ultimate smile of
the house of Dior…
#shinedontbeshy
The doors of destiny
may seem closed,
but that doesn't stop
you from breaking
them down. #aries
#chancechanel
#takeyourchance
One who piques
curiosity also
influences minds.
#scorpio
#chancechanel
#takeyourchance
Those who swim
against the tide are
the first to reach their
destination. #pisces
#chancechanel
#takeyourchance
You may cut to it
quick, but you get
straight to the heart
of the matter.
#cancerhoroscope
#chancechanel
#takeyourchance
TOP VIDEOS PER INTERACTIONS

9. 62%
18%
7% 7%
2% 1% 1% 0.5% 0.5% 0.3% 0.4%
0%
10%
20%
30%
40%
50%
60%
70%
Tommy
Hilfiger
Diesel Bally Christian
Dior
Hugo Boss Chanel Burberry Belstaff Ralph
Lauren
Calvin
Klein
Others
BRANDS' SHARE OF VIEWS
SHARE OF VIEWS AND INTERACTIONS
à 4.3 million views in August 2015.
In August, there were a third less views than in
July.
The low activity levels by top brands allowed
smaller brands to enter the top positions
despite lower share of views. Thus, Belstaff
ranks 8th with its campaign introducing the new
collection with David Beckham.
Share of Views =
Brands’ YouTube Views / Total Views
à 66K interactions in August 2015
While the number of views has decreased,
interactions increased by a third. Once again, it
is thanks to Rafael Nadal wearing Tommy
Hilfiger underwear.
We notice Bally emerging at the 2nd position
with 15% of share of interactions. The brand
had been missing in top rankings for a while
and made its come-back thanks to its
partnership with musician J.Cole.
Share of Interactions = Brands’ YouTube &
Facebook Interactions / Total Interactions
Videos 5 5 3 20 9 2 5 2 5 9 22
38,106 11,057 9,205 9,187 2,794 1,573 893 690 484 405 609Interactions
51%
15%
12% 12%
4% 2% 1% 1% 1% 1% 1%
0%
10%
20%
30%
40%
50%
60%
Tommy
Hilfiger
Bally Hugo Boss Christian
Dior
Diesel Belstaff Burberry Ralph
Lauren
Chanel Calvin
Klein
Others
BRANDS' SHARE OF INTERACTIONS

10. 31%
16% 15%
9%
7%
5% 4%
2% 2% 2%
7%
0%
5%
10%
15%
20%
25%
30%
35%
Chanel Christian
Dior
Michael
Kors
Burberry Ralph
Lauren
Tommy
Hilfiger
Calvin
Klein
Hugo Boss Valentino Stella
Mccartney
Others
BRANDS' SHARE OF INTERACTIONS
While Valentino losing ground, falling from the 2nd to the 9th position in
August vs. July, Michael Kors moved up the rankings.
The brand’s best video is Handpicked details for the perfect Fall escape.
belonging to the series #WhatsInYourKors. This short and delicate clip
highlighted the new collection outlets in the context of a sweet and autumnal
remote getaway.
Share of Interactions =
Brands’ Instagram and Facebook Interactions / Total Interactions
à 2,7 million interactions in August.
The number of interactions remains steady in
August compared to July.
This month Chanel dominated Instagram:
thanks to its campaign for the new fragrance
Chance, the brand gathered almost a third of
the interactions.
Hence, Chanel finally overtook Christian
Dior, whose clout on Instagram had stayed
unchallenged for more than half a year.
INSTAGRAM SHARE OF INTERACTIONS
Interactions
(000)
833 427 417 232 194 134 113 60 57 51 190

11. This month’s top video was issued by Tommy Hilfiger. It
gathered more than 2,6M views and a good interaction
rate of 1.4% thanks to Rafael Nadal. The tennis player
indeed lent his face and body to Tommy Hilfiger
underwear. In the locker rooms, the “king of Clay” is ready
to (almost) take it all off.
Rafael Nadal for Tommy Hilfiger: it all comes off
Views: 2,627,507
Interaction rate: 1.4%
Duration : 0’31’’
TOP VIDEOS
Hugo Boss presented its new perfume for men : BOSS
THE SCENT both on Instagram and on YouTube. The long
YouTube version of the video achieved the best interaction
rate this month. The sensual video features Theo James
and Natasha Poly. The Hollywood actor embodies the
BOSS hero: confident in his physical presence and
unselfconsciously aware of his allure.
BOSS THE SCENT - Official Video with Theo James |
HUGO BOSS Perfumes
Views: 92,888
Interaction rate: 9.5%
Duration : 0’31’’

12. Diesel reintroduced its top fragrance Only the Brave, featuring the
Australian actor Liam Hemsworth. He embodies the man fighting his
fears and forebodings in this short clip, which ranked 2nd per number of
views and 4th in the combined ranking.
DIESEL ONLY THE BRAVE, the original fragrance - version courte
(Officiel)
Views : 685,445
Interaction rate : 0.1%
Duration: 0’31’’
This Dior Addict setting, in partnership with Jennifer Lawrence, is as
successful on Instagram as it is on YouTube. The 10-second short
YouTube video ranked 2nd per interaction rate. The brand also climbed up
one position in the general ranking, especially thanks to its Facebook
activity.
Dior Addict, the new lipstick – Teaser
Views: 46,180
Interaction rate: 4.8%
Duration : 0’10’’
The best video issued by Chanel makes us discover the latest Chanel
eyeshadow collection Les Automnales and other eye make-up products.
The brand performed well this month, especially on Instagram, gathering
833,149 interactions, and on YouTube: two videos feature in the top 10.
Chanel gained one place in the general ranking, making it to the 1st
position in Teads’ luxury popularity mapping.
COLLECTION LES AUTOMNALES: 2015 Makeup Tutorial – CHANEL
Views: 30,391
Interaction rate: 0.9%
Duration : 2’01’’
TOP VIDEOS

13. After only 1 video in July, Michael Kors published 10 videos including a
series of 8 dynamic videos on Instagram with the hashtag #flashyourgold.
Those black, white and gold clips illustrate the brand’s vision of “Going Out”.
The brand’s 3rd position on Instagram (+1) and 1st position on Facebook allow
it to gain 1 position in the Teads general popularity mapping, making it to the
2rd place.
Burberry introduced its bohemian-inspired Autumn/Winter 2015 collection
with 2 videos, the most successful one being the tutorial of the make-up look
from the ‘Patchwork, Pattern and Prints’ runway show.
The brand also added 2 videos to its series Burberry Acoustic, which regularly
highlights singers of the British indie scene.
TOP BRANDS
Bally is back. The brand popped directly to the 5th position on YouTube after a
long silent period. Bally issued 3 videos in August, two of them featuring the
American musician and producer J.Cole. The short film celebrated Bally’s
long-standing affinity with music culture and aesthetics, following the rapper to
Jamaica.
To promote its new children’s Fall 2015 collection, Ralph Lauren issued 4
videos. Those adventurous, stylish and fun clips were filmed in partnership
with the upcoming movie Pan and feature its child star, Levi Miller. The brand
kept the same position in the Teads popularity mapping vs. July, but
outperformed competitors on Facebook.

14. Brand Video name Views Count
Interaction
Rate Video Length
Tommy Hilfiger Rafael Nadal for Tommy Hilfiger: it all comes off 2,627,507 1.4% 0’31’’
Diesel
DIESEL ONLY THE BRAVE, the original fragrance -
version courte (Officiel) 685,445 0.1% 0’31’’
Bally
OFF THE GRID with J.Cole A short film presented by
Bally 269,352 4.1% 5’07’’
Christian Dior Dior Sauvage - The new fragrance - Teaser #1 (Official) 115,671 2.2% 0’14’’
Hugo Boss
BOSS THE SCENT - Official Video with Theo James |
HUGO BOSS Perfumes 92,888 9.5% 0’31’’
Tommy Hilfiger
Tommy Hilfiger Underwear Launch with Rafael Nadal
NYC 79,580 2.2% 1’31’’
Diesel
DIESEL ONLY THE BRAVE, the original fragrance - short
edit (Official)
74,526 0.2% 0’31’’
Christian Dior Dior Addict, the new lipstick – Teaser 46,180 4.8% 0’10’’
Chanel
COLLECTION LES AUTOMNALES: 2015 Makeup
Tutorial - CHANEL 30,391 0.9% 2’01’’
Chanel CC CREAM, The Secret Asset - CHANEL 27,968 0.7% 0’31’’
Data from the Teads Labs. Snapshot for the month of August.
Views and interactions may vary significantly after the data collecting date.
APPENDIX – YOUTUBE TOP VIDEOS

15. Brand Video name Interactions Interaction Rate
Chanel Your royal posture forces the world to kneel before you. #leo
#chancechanel #takeyourchance
96,735 1.5%
Chanel Those who weigh pros and cons are never burdened by regret. #libra
#chancechanel #takeyourchance
83,253 1.3%.
Dior Jennifer Lawrence, the Dior Fashion muse, is taking over the ultimate
beauty accessory: the new Dior Addict Lipstick. #shinedontbeshy
80,839 1.4%
Chanel One who has wings can take on the world. #virgo #chancechanel
#takeyourchance
73,359 1.2%
Chanel
Taking the plunge makes you stronger. #aquarius #chancechanel
#takeyourchance 68,890 1.1%
Dior A worldwide star. The icon of a generation appears in this typical Dior
setting. The ultimate smile of the house of Dior… #shinedontbeshy
68,428 1.2%
Chanel The doors of destiny may seem closed, but that doesn't stop you from
breaking them down. #aries #chancechanel #takeyourchance
67,944 1.1%
Chanel One who piques curiosity also influences minds. #scorpio #chancechanel
#takeyourchance
66,109 1.0%
Chanel Those who swim against the tide are the first to reach their destination.
#pisces #chancechanel #takeyourchance
65,998 1.0%
Chanel
You may cut to it quick, but you get straight to the heart of the matter.
#cancerhoroscope #chancechanel #takeyourchance 65,596 1.0%
Data from the Teads Labs. Snapshot for the month of August.
Views and interactions may vary significantly after the data collecting date.
APPENDIX – INSTAGRAM TOP VIDEOS

16. REINVENTING VIDEO ADVERTISINGData extracted on September 1st
LUXURY
BAROMETER
August 2015
Watches & Jewellery

17. Audemars Piguet
De Grisogno
Zenith Watches
Graff Diamond
Carl F. Bucherer
Boucheron
Ulysse Nardin
-5
0
5
10
15
20
25
30
35
40
45
-40000 -20000 0 20000 40000 60000 80000 100000 120000 140000 160000 180000
+16
6
11
-5
28
40
-12
19
35
After a very successful month of July,
Audemars Piguet went back to the 11th
position.
Some usually less active brands gained
positions in August’s rank vs. July, such as
De Grisogono (+16) and Graff Diamonds
(+20) as a result of decreased activity levels
by larger brands.
Tiffany & Co., Cartier, Bulgari, Rolex and
Swarovski stay steadily at the top of the
ranking since May 2015.
Activity
Facebook posts + videos
(Instagram + YouTube)
Performance
YouTube (Views+ Comments + Likes) +
Facebook (Likes + Comments) +
Instagram (Likes + Comments)
Popularity
Facebook Fans + YouTube Subscribers +
Instagram Followers
• The popularity mapping represents the brands’ variation in a ranking that combines Activity, Performance and Popularity for Luxury brands.
• The popularity mapping only includes brands that vary of more than 3 positions.
TOP EVOLUTION – POPULARITY MAPPING
Activity
Bubble size : Popularity
Performance
23
43
+20
34
39
+5
16
25
-9
24
30
-6

18. • In July, there was already an extremely low number of views across all brands. August confirmed the trend
• The three top videos overshadowed all the other clips as the 4th video only gathered 12K views.
• We can notice the emergence of De Grisogono, a brand usually shy on video. Their clip is the true winner of this
ranking as it also achieves an interaction rate of 1.7%.
0’51’’ 2’31’’ 3’00’’
TOP VIDEOS – COMBINED VIEWS & INTERACTION RATES
Source : Teads Labs
Panerai Tag Heuer De Grisogono
945,830
157,555 135,545
0.0%
0.0%
1.7%
0.0%
0.2%
0.4%
0.6%
0.8%
1.0%
1.2%
1.4%
1.6%
1.8%
0
100,000
200,000
300,000
400,000
500,000
600,000
700,000
800,000
900,000
1,000,000
Panerai Submersible TAG Heuer | Patrick Dempsey in
Switzerland
It's so good to be back
TOP VIDEOS PER COMBINED VIEWS AND INTERACTION RATE
number of views Interaction rate

19. 32,655
22,293 22,118
20,368
14,264
12,853
11,269 10,712
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
Start your week on a high
note with a spin on the
SeaGlass Carousel. Visit
The Tiffany & Co.
Foundation Woodland
Gardens at The Battery in
New York City.
#TiffanyFoundation
Celestial studs inspired by
the final frontier give the
night sky a run for its
money.
#JeanSchlumberger
#TiffanySummer
A sterling silver accessory
is inspired by summers
spent poolside or strolling
a stretch of sandy beach.
#TiffanySummer
A sterling silver Swiss
army knife lends a little
extra glamour to campfires
and s'mores.
#TiffanySummer
#Hublot1million #Hublot #BigBangUnico
@italiaindependentofficial,
the fusion of #Texalium, a
brand new material.
n#HublotBigBang
#UnicoMovement
#ItaliaIndependent
Happy Birthday
@kobebryant!
#ASMPSG - Go for it
@PSG!n#Hublot Big Bang
Unico Bi-Retrograde Paris
Saint-Germain
TOP VIDEOS PER INTERACTIONS
Source: Teads Labs
Tiffany & Co. Tiffany & Co. Hublot Hublot
TOP VIDEOS - INSTAGRAM
More than ever, Tiffany & Co. dominated Instagram. The four clips published by the brand reached the top. Three of them
showed the new collections of the brand: jewellery inspired by the night sky, the summers spent poolside or seaside and even
a glamourous Swiss Army knife.
Hublot kept its second position. 4 out of 6 videos exceeded 10K interactions. The brand introduced its new Big Bang
Collection and published videos related to its ambassadors such as basketball player Kobe Bryant’s birthday.
HublotTiffany & Co. Tiffany & Co. Hublot

20. à 1,3M views in August 2015
Despite 10 more videos published than in July,
the number of views kept on decreasing in
August.
Views were particularly condensed since the
three top brands Panerai, Tag Heuer and De
Grisogono collectively represented 97% of
share of views.
Share of Views =
Brands’ YouTube Views / Total Views
à 6.1K interactions in August 2015
With only 2 videos published, De Grisogono
achieved the largest share of interactions
(37%).
Rolex and Breitling kept large share of
interactions over the summer, respectively
13% and 29% thanks to videos on aviation,
horse-riding and golf.
Share of Interactions = Brands’ YouTube and
Facebook Interactions / Total Interactions
Videos 1 1 2 2 5 14 1 4 2 5 11
Interactions 2,288 1,795 817 496 236 235 82 46 39 29 73
SHARE OF VIEWS & INTERACTIONS
74%
12% 11%
1% 1% 0.4% 0.4% 0.2% 0.2% 0.1% 0.4%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Panerai Tag Heuer De
Grisogono
Rolex Audemars
Piguet
Swarovski IWC Van Cleef
& Arpels
A.Lange &
Söhne
Hublot Others
BRANDS' SHARE OF VIEWS
37%
29%
13%
8%
4% 4%
1% 1% 1% 0% 1%
0%
5%
10%
15%
20%
25%
30%
35%
40%
De
Grisogono
Rolex Breitling A.Lange &
Söhne
Hublot Swarovski Panerai Tag Heuer Audemars
Piguet
Van Cleef
& Arpels
Others
BRANDS' SHARE OF INTERACTIONS

21. Interactions
(000)
Tiffany & Co. gathered 20K more interactions than in July. (77K to 97K).
Generally lower activity levels were favorable to the emergence of less popular
brands on Instagram rankings. Graff Diamonds especially stands out.
The brand released two good performing videos. The most popular one:
Captivating ColournA magnificent 90.14ct Fancy Intense Yellow cushion cut…
introduced one of the brand’s creation: a wonderful Fancy intense yellow
diamond ring.
à 245K interactions in August 2015.
Less than one third of brands were active
on Instagram this month, which contributed
to the decrease in number of interactions.
The three leading brands remain the same:
Tiffany & Co., Hublot and Tag Heuer.
Share of Interactions =
Brands’ Instagram and Facebook
Interactions / Total Interactions
INSTAGRAM SHARE OF INTERACTIONS
97 63 27 13 12 9 8 5 2 2 5
40%
26%
11%
5% 5%
4% 3% 2% 1% 1%
2%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Tiffany &
Co
Hublot Tag Heuer IWC Chopard Graff
Diamond
Van Cleef
& Arpels
De
Grisogono
Richard
Mille
Montblanc Others
BRANDS' SHARE OF INTERACTIONS

22. Panerai released one single video in August. It is a tribute
to its top model Luminor Submersible 1950 and a
reminder of its heritage. This watch was indeed the first
professional underwater watch and was used by the
Italian Navy. Today, the model inspires the brand’s new
vintage collection.
Panerai Submersible
Views: 945,830
Interaction rate: 0.0%
Duration: 0’51’’
TOP VIDEOS
De Grisogono offered a sensual, glamourous and romantic
video. Slow motion close-ups enhanced subtly the De
Grisogono jewellery, gracefully worn by the creator’s
daughter, Violetta Winkworth Gruosi, in her summer
residence in Sardina. The video achieved the best
interaction rate this month.
It's so good to be back
Views: 135,545
Interaction rate: 1.7%
Duration: 3’00’’

23. Rolex kept its 3rd rank on YouTube this month.
The brand’s best video closed the FEI European
Championship 2015 taking place in Aachen, Germany.
After nearly two weeks of top class equestrian
competition, the brand announced the winners in the
different categories. The video achieved an impressive
interaction rate of 14.2%, proving audiences’ strong
interest for the topic.
FEI European Championships 2015 highlights presented
by Rolex
Views: 12,538
Interaction rate: 14.2%
Duration : 2’18’’
TOP VIDEOS
Tag Heuer shares a long-standing passion with Patrick
Dempsey: automotive sports. To celebrate their
partnership, the brand invited the actor to its ateliers in
Switzerland. Despite achieving over 150k views, the video
failed to engage audiences as shown by its extremely low
interaction rate.
TAG Heuer | Patrick Dempsey in Switzerland
Views: 157,555
Interaction rate: 0.0%
Duration: 2’31’’

24. As in July, Hublot was very active on all networks. The brand
gathered almost 20K interactions more on Instagram in August than
in July.
Publications are very diversified from close-ups on the products to
the coverage of sportive or artistic events with the numerous brand
ambassadors such as Lang Lang or Kobe Bryant.
Tiffany & Co. remained the absolute leader on Instagram and can
definitely trust its large fan community (2.6M).
The brand is used to publishing silent videos inspired by the dream,
marine or star universes. This month was no exception and the top
Instagram video highlighted the SeaGlass Carousel present at the
Tiffany & Co. foundation, NYC.
TOP BRANDS
Swarowski published 14 videos on YouTube, twice as much as in
July. This is the largest number of videos published in August by a
brand.
8 videos form the series Living Yangtze, a poetic journey to the river
shores. Nevertheless, more successful ones showed the same video
as in the previous months, introducing the new Winter collection
featuring the beautiful Miranda Kerr.

25. Brand Video name Views count Interaction Rate Video Length
Panerai Panerai Submersible 945,830 0.0% 0’51’’
Tag Heuer
TAG Heuer | Patrick Dempsey in Switzerland 157,555 0.0% 2’31’’
De Grisogono It's so good to be back 135,545 1.7% 3’00’’
Rolex
FEI European Championships 2015 highlights
presented by Rolex 12,538 14.2% 2’18’’
Audemars Piguet Kristina Bazan in Paris with the new Millenary 7,132 0.1% 1’56’’
IWC IWC Portugieser 2015 - The Legend Among Icons 4,714 0.6% 0’35’’
Breitling
Breitling Jet Team flies over Mount Rushmore
National Memorial 1,880 43.5% 1’01’’
Rolex Jordan Spieth Number One 1,631 1.2% 0’31’’
Swarovski
Discover Swarovski's Fall '15 campaign featuring
Miranda Kerr 1,511 0.1% 0’32’’
Swarovski Sparkle on stage with Swarovski 1,478 13.6% 2’01’’
APPENDIX – YOUTUBE TOP VIDEOS
Data from the Teads Labs. Snapshot for the month of August.
Views and interactions may vary significantly after the data collecting date.

26. APPENDIX – INSTAGRAM TOP VIDEOS
Data from the Teads Labs. Snapshot for the month of August.
Views and interactions may vary significantly after the data collecting date.
Tiffany & Co.
“Start your week on a high note with a spin on the SeaGlass Carousel. Visit The
Tiffany & Co. Foundation Woodland Gardens at The Battery in New York City.
#TiffanyFoundation
32,655 1.3%
Tiffany & Co.
Celestial studs inspired by the final frontier give the night sky a run for its money.
#JeanSchlumberger #TiffanySummer
22,293 0.9%
Tiffany & Co.
A sterling silver accessory is inspired by summers spent poolside or strolling a
stretch of sandy beach. #TiffanySummer
22,118 0.9%
Tiffany & Co.
A sterling silver Swiss army knife lends a little extra glamour to campfires and
s'mores. #TiffanySummer
20,369 0.8%
Hublot #Hublot1million 14,264 1.8%
Hublot
#
Hublot #BigBangUnico @italiaindependentofficial, the fusion of #Texalium, a brand
new material.n#HublotBigBang #UnicoMovement #ItaliaIndependent
12,853 1.6%
Hublot Happy Birthday @kobebryant! 11,269 1.4%
Hublot
#ASMPSG - Go for it @PSG!n#Hublot Big Bang Unico Bi-Retrograde Paris Saint-
Germain
10,712 1.4%
Tag Heuer
300 000 followers. 300 000 watch lovers. Thank you all!
n#DontCrackUnderPressure
8,046 2.6%
Hublot
#
HublotLovesArt | Exclusive concert of @langlangpiano to celebrate the opening of
Hublot's new official boutique at sea aboard the superlative #quantumoftheseas!
Don't miss this video!n@r_rguadalupe @rick_hublot #LangLang
7,823 1.0%
Brand Video name Interactions
Interaction
Rate

27. METHODOLOGY & GLOSSARY
BRANDS*KEY WORDS
FASHION & BEAUTY WATCHES & JEWELLERYInteractions
• YouTube likes and comments + Facebook comments
and likes
• Instagram interactions for Instagram videos
Interaction rates
Interactions (YouTube likes and comments + Facebook
comments and likes) / views (YouTube views).
Activity
Facebook posts + Instagram videos + YouTube videos
Performance
YouTube (views + comments + likes) + Facebook (likes
+ comments) + Instagram (likes + comments)
Popularity
Facebook fans + YouTube subscribers
Share of Views
Brands’ YouTube views / total YouTube views
Share of Interactions
Brands’ interactions (YouTube likes and comments +
Facebook posts) / Total interactions
Views
YouTube views

28. TEADS
• Inventors of outstream video advertising
• Unlocking inventories through the award-winning inRead® format
• Highly scalable, premium advertising solution
• Viewable by design
Source: Compared to skippable pre-roll advertising, unskippable pre-roll and social-feed native video.
Millward Brown & Teads Outstream and Instream’s Impact on Ad Effectiveness Study 2015
Message
association
+29%
Increased
purchase intent
+7.8%
Ad awareness
impact over time
+53%
Proven by Millward Brown’s ad Outstream and Instream Ad Effectiveness study as the most
effective video solution on the market. Teads’ award-winning inRead solution offers:

29. TEADS LUXURY CAMPAIGNS
BENCHMARK – CTR on COMPLETED VIEWS
Source: Teads internal data for H1 2015 globally
Beauty
12.3%
Fragrances
11.8%
Fashion
7.4%
Jewellery
7%
Watches
8%

30. Please contact :
Global Industry Director, Luxury - rachid.aitaddi@teads.tv
Global Client Insights Manager - charlotte.diemer@teads.tv