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Arantza Arruti Gómez (aarruti@deusto.es)
    Ingenio Programme Coordinator
                July 2010
What is Ingenio?

(See video: http://www.ingenio.deusto.es)
It is an innovative
      entrepreneurship
  programme that aims to
     boost and foster an
        innovative and
    entrepreneurial spirit
 among final-year students
    of Faculties of ESIDE
     (Engineering), Law
 (Specialism in Economics),
La Comercial (Business) and
 Organizational Psychology.
What does
“entrepreneur” mean to
         you?

The entrepreneur test
It is a programme:

VOLUNTARY and FREE



BUT we want students eager to BE
ACTIVE PARTICIPANTS and BE
COMMITED to the group and the
philosophy of Ingenio
What does it 
   look for?
• Set up a new business

• Search a new business
line(potential alternatives
for professional future
development.

• Increase (strengthens)
some basic competences
(entrepreneur – generation
and implementation of new
ideas)

• Innovation (key concepts
for successful business)

• Research on innovation
(an option for professional
development)
Results
What kind of people
               are we looking for? 
Willingness                                       A PERSON
Positive attitude (team working)
Optimistic
Enjoyable
                                     Take the initiative
Enthusiastic
                                     Ready to learn, think, create and
                                   generate new ideas and different ways to
                                   do things
                                     Able to take risks, face challenges,
                                   problems and dangers (failures) and
                                   overcome obstacles
Who are ready for…

commitment, to start a new adventure, to foster the generation of new and creative
ideas, focused on the conception of new businesses…

Who believes that…

Our future is based on our capacity to start, create and innovate (WIT)
EARRING IN THE COFFEE. This morning one
of my earrings fell into the coffee mug. The
mug was full but the earring didn’t get wet.
What happened?
DOGS. A dog is tied to a 2 meter rope.
There is a bone to 5 meters. What can
the dog do to eat the bone?
THE LIER SHOP ASSISTANT. “Whatever
this parrot listens to, is able to repeat it”, told
the pets shop assistant to a customer. One
week later, the customer went to the shop
complaining because the parrot didn’t say a
word. The shop assistant didn’t lie. How can
this be?
HOLES. 6 workers dig a hole in 6 days.
How long will it take one worker to dig
half a hole?
POTS   AND    COINS.     What is more
valuable, a pot full of 5 gram coins or a
pot full of 10 gram coins?
4 EQUAL PARTS. How would you divide the
following picture in 4 equal parts?
Methodology ‐ scheme

                                                                       Vision and
               Workshop                                                 mission

                                                      Elevator pitch                Self-motivation




                                            Communication                                      Team building

                          Cofee-
Competition               breaks                               Workshops
                                            Ideas analysis                                         Creativity




                                                                                        Ideas
                                                      Business plan
               Open day                                                               generation
                                                                       Personal
                                                                       branding




  Internship
   (Grants)
                                   Active            Experience                     Lively                      Practical
Workshops and seminars
Vision
 and 
mission
Creativity and ideas generation
Self‐motivation
Team building
Personal Branding        Business plan and  
                          analysis of ideas




  Communication and elevator pitch
Coffee-breaks
Other training and
 communication
     actions
Ingenio - Entrepreneurship
Open day
Conference
Special events
www.ingenio.deusto.es

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Ingenio - Ocio

  • 1. Arantza Arruti Gómez (aarruti@deusto.es) Ingenio Programme Coordinator July 2010
  • 2.
  • 3. What is Ingenio? (See video: http://www.ingenio.deusto.es)
  • 4. It is an innovative entrepreneurship programme that aims to boost and foster an innovative and entrepreneurial spirit among final-year students of Faculties of ESIDE (Engineering), Law (Specialism in Economics), La Comercial (Business) and Organizational Psychology.
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  • 6. What does “entrepreneur” mean to you? The entrepreneur test
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  • 8. It is a programme: VOLUNTARY and FREE BUT we want students eager to BE ACTIVE PARTICIPANTS and BE COMMITED to the group and the philosophy of Ingenio
  • 9. What does it  look for? • Set up a new business • Search a new business line(potential alternatives for professional future development. • Increase (strengthens) some basic competences (entrepreneur – generation and implementation of new ideas) • Innovation (key concepts for successful business) • Research on innovation (an option for professional development)
  • 11. What kind of people are we looking for?  Willingness A PERSON Positive attitude (team working) Optimistic Enjoyable Take the initiative Enthusiastic Ready to learn, think, create and generate new ideas and different ways to do things Able to take risks, face challenges, problems and dangers (failures) and overcome obstacles
  • 12. Who are ready for… commitment, to start a new adventure, to foster the generation of new and creative ideas, focused on the conception of new businesses… Who believes that… Our future is based on our capacity to start, create and innovate (WIT)
  • 13. EARRING IN THE COFFEE. This morning one of my earrings fell into the coffee mug. The mug was full but the earring didn’t get wet. What happened?
  • 14. DOGS. A dog is tied to a 2 meter rope. There is a bone to 5 meters. What can the dog do to eat the bone?
  • 15. THE LIER SHOP ASSISTANT. “Whatever this parrot listens to, is able to repeat it”, told the pets shop assistant to a customer. One week later, the customer went to the shop complaining because the parrot didn’t say a word. The shop assistant didn’t lie. How can this be?
  • 16. HOLES. 6 workers dig a hole in 6 days. How long will it take one worker to dig half a hole?
  • 17. POTS AND COINS. What is more valuable, a pot full of 5 gram coins or a pot full of 10 gram coins?
  • 18. 4 EQUAL PARTS. How would you divide the following picture in 4 equal parts?
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  • 21. Methodology ‐ scheme Vision and Workshop mission Elevator pitch Self-motivation Communication Team building Cofee- Competition breaks Workshops Ideas analysis Creativity Ideas Business plan Open day generation Personal branding Internship (Grants) Active Experience Lively Practical
  • 27. Personal Branding Business plan and   analysis of ideas Communication and elevator pitch
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  • 30. Other training and communication actions
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  • 32. Ingenio - Entrepreneurship Open day Conference Special events