Personal Branding

1. Lynda: Creating
Your Personal
Brand
Created by Taylor L. Cannon
Penn State Mont Alto Business Major

2. Take Away
Creating a personal brand is a key strategy to a
successful proactive career.

3. Creating your Brand
Personal Branding: how people feel, and it gives you that sense of
intention and strategy to make decisions as you build your career.
● Your reputation
● What people expect out of you
● Pushing you out of your comfort zone
● Having more control

4. Creating Career Opportunities
Moving from a reactive career to proactive:
● Where do I want to be going forward?
● What are you passionate about?
● Who inspires you?
● What skills and talents do you have that you would love to
grow?

5. Building Influence
● Be clear about your value proposition
● Target your audience
● Target your goals
● Valid credibility

6. Defining your Current Brand
Personal Branding is the way you are perceived by others:
● Are you collaborative or approachable?
● Understand what your perception looks like
● Do you respect others input

7. Creating your Desired Brand
● Find the reputation you want for the rest of your life
● Capture
○ Words
○ Emotions
○ Expressions
● Use control over your choices help direct you towards your
career

8. Identifying your Target Audience
● Who are the people. Communities, companies, or industries
○ Sync whenorking together
○ People you click with
○ People outside your immediate of influence
○ Find people who value you
○ Figure out what you need to deliver

9. Creating a Strategy
● Helps you stay on the course, to keep consistent in your
behaviour and appearance, reinforce the brand.
○ Needs to have a starting and ending place
○ Needs to have metrics to measure success
○ Make course corrections when needed
○ Always keep desired reputation in mind

10. Networking your Personal Brand
● Connect with people who had value to your strategy
● Find information source people
● Connect with people who give you a competitive advantage
● Connect with supportive people who encourage you

11. Managing your Online Reputation
● Social media allows you to express your values and offes to
peopleverywhere
○ Stay genuine online
○ Showcase your personal brand values
○ Be friendly and approachable
○ Do not become overly casual or chatty
○ Stay focused on target audience

12. Conveying Authenticity
● First impressions are everything
○ Dress appropriate
○ Look to represent personal brand and values
○ Positive body language
○ Good eye contact
○ Good posture

13. Creating a Perfect Elevator Pitch
● 60 seconds to shine light on your personal brand and grab
somebody’s attention
○ Start off by telling them what you do
○ Tell them what unique
○ Tell them a quick story