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How branded storytelling can create value and loyalty from a user experience
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StoryScaping & Organising Ideas
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© 2013 SAPIENT
CORPORATION | CONFIDENTIAL STORYSCAPING & ORGANISING IDEAS HOW BRAND STORYTELLING CAN CREATE VALUE & LOYALTY FROM A USER EXPERIENCE
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2 ETHNOGRAPHY WIREFRAMING DESIGN THINKING FIELD RESEARCH USER
TESTING COMPETITOR ANALYSIS HEURISTIC EVALUATION USER RESEARCH FINDINGS DOCUMENTATION OF PERSONAS PRODUCT DESIGN
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NEED TO GO A BIT FURTHER INTO BRANDED STORYTELLING AND DISCOVER HOW EXPERIENCE + STORY LEADS TO VALUE + LOYALTY
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PLAY WITH POSSIBILITIES
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24 ACTIVATE AWESOME
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28 CREATE WORLDS NOT JUST WEBSITES Paul
Taylor, Creative Director – Experience Design, SapientNitro @yum_ux
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