13. The relevance of information to a person and the level of uncertainty determine a persons need for orientation.
14. People with a high need for orientation are more likely to be influenced by the media.
15. However, some critics claim there is insufficient evidence to prove that the Agenda Setting Theory is real.
16. I’m Denis McQuail, a top scholar in the field of Communications He argues that the agenda-setting theory is “within the status of a plausible but unproven idea”
17. Next time you consume media, take a look at the stories being highlighted