Three communities will benefit from the connected car revolution: 1. The auto industry, which sees connectivity as a way to build long-term customer relationships through services like GM's OnStar. 2. Developers, as Ford's acquisition of Livio and calls for standardization aim to encourage innovation and make it easier for developers to create apps for multiple automakers. 3. Advertisers, who see opportunities for targeted, location-based digital ads and coupons based on real-time vehicle and passenger data collected by connected cars.

1. Three communities to benefit
from connected car revolution
i-mobility.org

2. #1- AUTO INDUSTRY

3. Auto industry is looking at connectivity to build
customer relationship

4. Through being connected to their consumers, the
industry will be able to build life-long relationship

5. GM ONSTAR
6 million+ subscribers
20,000Red Button presses
7,500Good Samaritan Calls
70,000 Key locked inside cars
 3million turn by turn navigation
1600lines of diagnostic code
Help available
through touch
of a button

6. Ford Motor Co. is looking at connectivity due to two
important auto trends:
1. Urbanization & Traffic congestion
2. Information addiction

7. Ford OPEN XC: A hardware and software platform to
extend the car experience through customized
application and pluggable modules
 Analysis of the accelerator pedal position
 The steering wheel position
 Analysis of vehicle speed data
Correlating speed data, GPS data and speed limit
data reveals the best place for police to place a
speed trap

8. #2 Developers

9. Developer Community
• Livio was acquired by Ford in a sub 11 million dollar
deal. While it was already working with GM to bring in
seamless connectivity from smartphone to in car dash.
The move has been defined as revolutionary as Ford bids to
create standardization across automobile players

10. Industry supports
• “Customers want seamless in-car connectivity,” says
Ford’s CTO Paul Mascarenas. But the biggest barrier to
that goal is that every automakers wants its own branded,
locked-in solution. That’s not a problem for monoliths
like Pandora that can develop for multiple auto platforms,
but smaller companies and individual developers just
don’t have the resources to create one app across a dozen
automaker systems. It kills innovation and is a massive
hurdle for what’s shaping out to be the next great
mobility platform.

11. #3 Advertisers

12. Real Time Advertising
• What if while passing by Star bucks, you can be digitally
sent over coupons for coffee?
• What if a fashion retail outlet is able to push notify you
about its sales as you pass by the stores?
• What if the child sitting at the back is notified about the
Disney store in the vicinity?

13. Data revolution for
advertisers
• Advertisers are looking to harness a lot of this data that
rolling datacenters, the cars will be able to generate.
• Information about the demographic and behaviour of the
passengers overlaid with the real time location of the car
will give rise to some amazing opportunities for
advertisers. Ones that you haven’t seen before