23. Required registration V2
Conversion to lister:
Take a way: in apps members are willing to invest time upfront to register. That way
they feel invested and explore the product with more attention.
25. Idea: change to
“Buy now”
Goal: to improve
conversion to buyer
Is it a good idea?
26. Idea: change to
“Buy now”
Goal: improve
conversion to buyer
Goal to increase
conversion by 3%
Goal to increase
conversion by 2x
Yes!
No!
Is it a good idea?
27. Idea: change to
“Buy now”
Goal: improve
conversion to buyer
Goal to increase
conversion by 3%
Goal to increase
conversion by 2x
Yes!
No!
Is it a good idea?
Always have measurable goals before designing an experiment.
31. Control
Modal screen
/
Not required
Test A
Modal screen
/
Required
Test B
Full screen
/
Not required
Test C
Full screen
/
Required
Be aware of how many variables you are testing.
32. Experiment culture changes
• Before: Dedicated experiment team (I have an idea, let’s test it!)
• Now: Each team runs experiments (I have a problem which potential solution I test)
33. Experiment culture changes
• Before: Dedicated experiment team (I have an idea, lets test it!)
• Now: Each team runs experiments (I have a problem which potential solution I test)
• Before: Test everything
• Now: Test only big things, trust gut feeling for small
34. Experiment culture changes
• Before: Dedicated experiment team (I have an idea, lets test it!)
• Now: Each team runs experiments (I have a problem which potential solution I test)
• Before: Test everything
• Now: Test only big things, trust gut feeling for small
• Before: Data only + Gut feeling
• Now: Data + Interviews + Gut feeling
35. Experiment culture changes
• Before: Dedicated experiment team (I have an idea, lets test it!)
• Now: Each team runs experiments (I have a problem which potential solution I test)
• Before: Test everything
• Now: Test only big things, trust gut feeling for small
• Before: Data only + Gut feeling
• Now: Data + Interviews + Gut feeling
• Before: Dig deep to learn the impact
• Now: Fail fast