Know the benefits and mechanism of Predictive Analytics. Also learn how this framework can help your business to strengthen your Re-marketing Strategies to ensure the best chances of converting your visitors to customers.

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Use of Predictive Analytics
for Remarketing

2. Tatvic Confidential.
Yours truly !
Ravi Pathak
Co-Founder, Tatvic
10 years, from Log files to Tag management
GA, Adobe, Webtrends, Piwik, Coremetrics
Chess, Stock trading
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What is Predictive Analytics ?
Current Challenges of Remarketing
Use Cases for Predictive Analytics for Remarketing
Questions & Answers

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What Next?
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The Analytics Continuum
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What is Predictive Analytics?
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Source: Outsell

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How?
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Source: Amadeus

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What is Predictive Analytics ?
Current Challenges of Remarketing
Use Cases for Predictive Analytics for Remarketing
Questions & Answers

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Current Remarketing Methods
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Capturing enough WEB data?
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Reviews
Positive/ Negative
Reviews
Recency of
visit
Wishlist/
Cart
# Products in
Wishlist/ Cart
Coupons &
Offers
Pull/Push
Marketing
Acquired by pull
campaigns
Shopping
filters
Product
selection filters
Promotional
offers &
cashbacks
Days since
last visit

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Capturing enough App data?
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IDENTIFY USER’S DEVICE
 Device ID (S/N)
 MAC ID
 Android ID
 Advertising ID (Google
Play)
 GCM ID (Cloud Messaging)
 IMSI
TOTAL/ AVAILABLE
INTERNAL & EXTERNAL
SPACE
DEVICE LOCATION
BATTERY USAGE
SMS INBOX
NETWORK STATUS
(2G/3G/4G/WiFi)
APP NAME
APP VERSION
SINGLE SIM/ DUAL
SIM
CURRENT STATUS OF
DEVICE
(MOTION/STATIC)
INSTALLED APPS
LIST
DEVICE ROOTED/
NON- ROOTED

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Remarketing too much?
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Remarketing wrong?
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Not interested in
buying your
product
Already bought
the product
Remarketing to
these people!
No remarketing
here?
Will buy if I get
the discount
Will buy in the
next week

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Targeting Efficiency
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More Data but Less Usage
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What is Predictive Analytics ?
Current Challenges of Remarketing
Use Cases for Predictive Analytics for Remarketing
Questions & Answers

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Why use Predictive Analytics?
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Who is the Right Customer?
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Who is the Right Customer?
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I will buy
tomorrow
I want
to buy

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Who is the Right Customer?
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I will buy
tomorrow
I want
to buy

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So how do we Target?
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Likely to buy a particular
product catgeory, say
menswear
Likely to fill up your
“Contact Us” form
Likely to read news
articles from particular
section say Auto section
only
Likely to transact more
than twice on your site
Likely to share your blog
content on social media
Possible Audience type

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An E-commerce firm ran PredictQ campaign for 2 weeks and the results
looked like this:
170% Higher ROI
70% Hike in Conversions
35% Reduced Ad Cost ROI Transactions AdCost
1.46
1.25
0.79
0.54
0.75
1.21
%ComparisononCampaignMetrics
PredictQ Campaign Other Campaigns
Impact of Predictive Analytics

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Implementation Process
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What is Predictive Analytics ?
Current Challenges of Remarketing
Use Cases for Predictive Analytics for Remarketing
Questions & Answers

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Facebook/Tatvic.Inc
@Tatvic
For any of your unanswered queries or for more information,
please feel free to reach us marketing@tatvic.com
+91- 79-40304952