This webinar takes you through 5 hypothesis ideas that you can A/B Test in order to improve the user journey on your Mobile App or M-Web.

1. 5 Awesome Hypothesis to A/B test for Improving
User Journeys on your Mobile Interface
R I D D H I M E H T A

2. With You
Today
Riddhi MehtaAditi Buch

3. Type your
comments and
questions here

4. Section
Breaks
INTRODUCTION
5 HYPOTHESIS
5 Awesome Hypothesis to A/B test for Improving User Journeys on your Mobile
Interface
Q & A ROUND

5. INTRODUCTIONINTRODUCTION

6. INTRODUCTIONINTRODUCTION

7. It will help you find out what is going to work and
what won’t01
Small ideas could be tested on smaller sections of
users, thereby not risking too much innovation02
When ideas fail, its easy to just turn off the
experiment.03
This is where A/B testing comes in play.
A/B testing allows to create a more better app as :

8. ONBOARDING
0101

9. Google Trips
Travel Planner - App
User not Onboarded
User Onboarded
Google Trips

10. VALUE
PROPOSITION

11. ‘Adding onboarding to the app would increase the number of users at the
first stage of the funnel’.
HYPOTHESIS

12. WOW Moment

13. Animated walkthroughs are much more engaging than a static one
(since animation is great at grabbing attention).
TIP:

14. Suggestion : ICICI Lombard, could have app onboarding to explain its features to its policy
buyers making it easy for the users to operate the various finance features available on the
app.
A/B Test Idea

15. PUSH NOTIFICATIONS
0102

17. CHANGING NOTIFICATION SETTINGS
SCREEN 5
Once a user denies push notifications, he will have to go through the following procedure:
SCREEN 1 SCREEN 2 SCREEN 3 SCREEN 4

18. ‘Testing out different ways to encourage users to allow notifications and
location services would increase app engagement rates.’
HYPOTHESIS

19. VS
A B
Hopper.com

20. Foursquare is a good inspiration, it does a
good job by giving users an explanation so
as to encourage them to opt-in for push
notifications and location services by telling
them how it could benefit them.

21. Suggestion : Redbus, could have an explanation for their users to allow their push notifications and
locations tracking, in order to serve the users with travel tracking and better deals.
Suggestion
Allowing Notifications would help us
send you the Best Deals and help you
with Live Location Transport Tracking

22. Suggestion : Redbus, could have an explanation for their users to allow their push notifications and
locations tracking, in order to serve the users with travel tracking and better deals.
Suggestion
Screen 1 Screen 2

23. PROMOTIONS
0103

24. Sales would dramatically be affected by smaller
changes, like deciding the place and position for
your promotions, or how how you could make
them pop or what messages are accompanied
with the promotions.

26. Starbucks places their promotion just at
the beginning of the user journey, so as
and when users open the app, the first
thing they see is the promotion which
would immediately want them rush to
nearest coffee shop.

27. Also you would want to make sure that the promotion/
offer remains visible throughout the user’s journey. A
hello bar positioned at the top of the screen could show
the days remaining till the sale end, this would urge
and encourage the users to make purchases sooner.
STICKY BARS

28. ‘Showing promotions consistently and at the most visible places would
increase conversions.’
HYPOTHESIS

29. MENU TYPE
0104

30. Hiding additional features and functionalities inside app drawers

31. A normal user does not
explore the way we imagine
they would, so showing the
most vital features upfront is
rendered essential.
An amazing feature could
be neglected by your users
HIDDEN MENU

32. HAMBURGER MENU
There are 4 main menu types that were widely used:

33. HAMBURGER MENU SLIDING MENU
There are 4 main menu types that were widely used:

34. HAMBURGER MENU SLIDING MENU FLOATING ACTION BUTTON
There are 4 main menu types that were widely used:

35. HIDDEN MENU
HAMBURGER MENU SLIDING MENU FLOATING ACTION BUTTON TAB MENU
There are 4 main menu types that were widely used:

36. ‘Switching to a more suitable menu type, without hiding any functionalities
will reduce app abandonment rate.’
HYPOTHESIS

37. Make it easy for Users to find your Best Features.

38. PERSISTENT CTA
0105

39. Persistent calls to action or parachutes are offers that remain
on the screen even as the visitor scrolls across the page.
Their placement is usually at the bottom of the page, we can
identify them as being similar to a sticky header.
PERSISTANT CTA / PARACHUTES

40. A study has found that sticky navigation bars allowed users to
find what they were looking for 22% faster. Since mobile
users are looking for immediate results and quick access to
key data, 22% faster navigation is a big deal.
BOOST CONVERSIONS

41. We call it a parachute because, when a user is on a mobile
platform, his scrolling rate is much higher than when on
desktop. This might sound interesting to you that Mobile
visitors are probably the ones to see almost all the content on
your page compared to Desktop visitors, but if the page is a
long one, the mobile user could get lost.
WHY WE CALL IT A PARACHUTE?

42. ‘Having a correctly worded sticky Call to Action button would increase app
conversion rates.’
HYPOTHESIS

43. SUCCESSFUL IMPLEMENTATION
On Tatvic’s recommendation, BookMyShow changed the
format of static Call-To-Action button to a sticky format on
their product detail page, which also reduced the user’s efforts
in terms of completing the transaction. This small change
facilitated an increase in clicks as follows:
Click through rate on the product detail page: 55%
Increase in conversion rate: Increased by 6%

44. The key to A/B testing is to iterate on your tests and to remember that
no test is too small to try out.

45. So let us begin A/B Testing today!

46. Type your
comments and
questions here

48. Thank You