Social-cast software as a medium tool for companies.

1. Personal Introduction
 Name Tatenda Casper Chikara
 Education Bachelors degree in Marketing Management
 Computer Skills Basic Computing Ms. Word and Excel

2. Socialcast
 Socialcast is an enterprise social networking and collaboration
platform by VMware.
 The VMware Socialcast platform allows an organization's employees to share
information and documents with co-workers in real time through a Facebook-
or Twitter-like news feed.
 It is designed to integrate with Microsoft SharePoint, corporate intranets and email
clients such as Gmail and Microsoft Outlook, so that it supplements
existing workflows instead of replacing them.
 Socialcast mobile apps are also available
for iOS, Android and BlackBerry devices.

3. “If you are not on Socialcast, then you are not on the right platform to
connect with your colleague’s” by Founder and CEO of VMware Tim
Young.
 Socialcast was founded in 2008 and acquired by VMware in 2011. As of Nov 2012
the company boasted 17,000 business customers..
 Socialcast is the Facebook for the enterprise, they both have similarities but the
main difference is that Socialcast when deployed inside an enterprise its real
situated in the contest of work whereas Facebook or twitter are obviously built for
personal life.

4. Objectives/ Purposes of the tool
 Connect and Engage
Chat with a co-worker, customer, or business partner in one-on-one conversations
 Work Smarter
Set up project rooms to bring people, information, and ideas together
 Celebrate Success
Send ‘Thanks’ to people for going above and beyond

5. Key Features
 Socialcast Projects.
Social project management capabilities allow teams to track deliverables, action items, and timelines without
spreadsheets, emails, or status meetings. Socialcast Projects makes it simple for team leaders to set
objectives, define what needs to get done, assign owners and due dates, and track progress.
 Socialcast Challenges
Is an ideation workspace that provides organizations with a simple and social way to discover and nurture
ideas. Challenges can be created to solve a specific business issue, solicit ideas from those with first-hand
knowledge, and utilize a community voting system to identify and act on those ideas with the highest potential
 Private Messages
Allows users to send secure, instant messages to individuals or groups in the Socialcast community. Ad hoc
conversations can be viewed in one centralized place, reducing the need for email or rogue 3rd-party IM or
mobile messaging apps. Users can attach files, photos, videos and links to Private Messages.

6. How do companies benefit from
Socialcast
Socialcast can make a significant impact on business performance by helping
employees:
 • Find answers faster and with less effort
 • Get things done more efficiently with fewer meetings and less email
 • Locate experts that can help solve problems quickly
 • Share best practices and improve organizational intelligence
 • Quickly validate new ideas and capture valuable feedback
 • Reduce duplication of efforts by centralizing conversations and content in one place
 • Focus on what matters, reducing friction within and across organizations
 • Discover and connect with new people and ideas

7.  Socialcast is a very successful ESN with a client base of over 17,000 organizations across the world . They pride
themselves on providing an ESN that can help all types of organizations become more collaborative and efficient
in a secure environment. Socialcast recognizes that a satisfied employee is more productive and so through a
praise function, employees can be appreciated for their work in this space.
 In addition to praising employees for their work, there is an ideas collaboration suite. This is where colleagues
can vote and comment on each other’s ideas/proposals so that only they best are actioned . There is a real-time
chat function, which is helpful for any urgent questions or projects that are nearing their deadlines.
 Similar to most other platforms, users share any type of file, take the network to your mobile, integrate with
SharePoint, view advanced analytics of how the tool is being used, as well as a notifications function and active
news feed. A feature that sets Socialcast apart from their competitors is the Townhall feature.
 This allows for virtual meetings to be held at any time, allows participants to view all changes and gives them an
opportunity to discuss the content -- all in real-time. The Townhall feature is reminiscent of an interactive webinar
(used by many platforms), but lacks the visual element of one. This is possibly due to the Townhall's discussion-
based nature compared to a webinar’s learning-based one. Socialcast is free for the full experience for up to
50 users. It then goes up to only $5 per user/month (minimum 100 users) .