2. A production company provides physical elements of films
such as props, lights, cameras, and above all, money. It also
handles many organisational elements such as
distributing, marketing, scheduling and scripting.
3. This is our production company
logo. We chose the moon
because it is silver, and shines in
the night, creating a horror tone.
We then chose to use light
because of the other part of the
name of the productions. It is
quite a literal logo, and with it’s
two different sections, would
hopefully be memorable to
audiences if it were used in a real
film.
4. Distribution is what countries and areas the film is planned to be showing
in. The production companies help organise this and decide where the best
places for a film to be shown are. The companies will decide which
audiences will enjoy the film the most, and weather it may offend some
other audiences. For example, The Exorcist may be offensive in an area
densely populated by devout Christians. The film distributor may also
choose the release date and the method of exhibition.
5. Our film would appeal to a wider audience such as America
as the themes displayed are universal . Our film picks up on
fears people may have and things they may find scary, for
example the feeling of being watched . So people in other
countries who enjoy horrors, would enjoy our movie because
they should still find it scary.
6. Since 1997
Lionsgate
have produced/distributed over 200 films. It is an indecent
company and has no parent companies. Lionsgate mainly distributes horror movies
and in the opening credits of horror movies their logo is dark and red, which matches
the genre. Some horror movies that they have distributed include; the Saw
movies, House with 1000 corpses, Undead, Sicko, The Condemned, Texas Chainsaw
and Cabin in the Woods. But it also distributes films outside of the horror genre like
the Twilight movies or the Hunger games. Lionsgate would be a good company to
distribute our film as ours is a horror movie and Lionsgate specialize in our movies
genre. Lionsgate has distributed similar films to ours like Cabin in the Woods, so for
this reason , I think that they would be interested in distributing ours.
7. We have chosen The Movie Fund to fund our film, as it’s
specialty is horror and independent films. Our film is a British
film, so it is quite low-budget, and this company specializes in
horror films, so we feel this is an appropriate choice.
8. The main aim is to make our target audience know about our film. Our
target audience would be young people of both genders and people who
enjoy horror. Hollywood movie distributors spend about $4 billion a year to
buy paid advertising (30-second TV commercials, newspaper ads, etc.) and
over half that total is placed on broadcast and cable TV, which are the main
vehicles for advertising movies to audiences.
We could put adverts on radio stations that are popular with young people ,
such as KISS FM or CHOICE FM. Posters could be displayed in magazines,
outside cinemas and on busses. we had a big budget for promoting our
If
film we could play the trailer on TV. We would put the advert on popular
channels that young people watch, like MTV. Or in adverts of shows like
Most Haunted . However I think the strongest and most effective form of
advertisement would be playing the trailer on cinema screens that play
horror movies. This way we already have our target audience , and they are
movie "goers" so are more like to go to the cinema to see our movie.
9. Self -distribution
Advantages and
Disadvantages
Only recently has self-distribution become a credible method to
distribute. Self-distribution can be hard work and is often seen as a last
option but successful self-distribution has huge advantages.
Advantages: It saves the film maker a lot of money if they distribute the
film themselves.
Disadvantages: The process can be complicated in a range of areas . From
making the poster ads to negotiation with the exhibitors. Also many
buyers/exhibitors only have interest in packages of films presented to
them by large film distribution companies, rather than individual films
from independent filmmakers.
