Social Media Seminar at BRAVE - October 2014
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Slides from the Social Media seminar at BRAVE, Bristol. Top tips on how to make social media work for your business - from Facebook and Twitter through to Pinterest and Instagram.
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Social Media Seminar at BRAVE - October 2014
- 1. @NoisyMonkeyor event # @MrJonPayne
- 2. @NoisyMonkeyor event # @MrJonPayne BRAVE SOCIAL MEDIA
- 3. Social Media @Tashsb YOU WILL VIEW THESE SLIDES ONLINE WHILST GIVING US SOME FEEDBACK ©Kristina D.C. Hoeppner
- 4. Social Media @Tashsb I’VE MADE ALL THE MISTAKES* Creative D 2.5 years @ Noisy Little Monkey 5 Years working in a creative industry I like to overspend Better at picture danda wrdz
- 5. Social Media @Tashsb TODAY YOUR WEBSITE YOUR AUDIENCE FACEBOOK & TWITTER GOOGLE PLUS & TOOLS PINTEREST & INSTAGRAM ROI
- 6. Social Media @Tashsb ©Andi Sidwell
- 7. Social Media @Tashsb TRAFFIC •Social media works best when there is some meat on the bone •WordPress is the best •Your web designer will love it •Else, where will people who follow you go? It needs to be: On www.<yoursite>/blog Updated regularly Give useful information Contain unique insights / perspective / news Running the YoastSEO plug in http://wordpress.org/ http://yoast.com/wordpress/seo/
- 8. Social Media @Tashsb ADD PT & MD Yoast Plugin
- 9. KNOWLEDGE GRAPH Millward Brown 2014 PEOPLE USE PHONES FOR SOCIAL
- 10. Social Media @Tashsb GET A RESPONSIVE SITE http://wordpress.org/ http://yoast.com/wordpress/seo/
- 11. Social Media @Tashsb ©Andi Sidwell
- 12. Social Media @Tashsb WHO ARE YOU DOING THIS FOR? ©Reuver
- 13. Social Media @Tashsb IT Director Challenges: BudgetsReliable InfrastructureManaging geeks Wants: Straight forward languageReliable data Facts figures Reads The Register, Seth Godin, Homes & Gardens, the headlines on the gutter press Uses Email. BBC apps Developer (agency based) Challenges: Work / Life (18 month old kid) ProductivityThe new boy is better than me Wants: Productivity Tools, management advice, Google Glass, to be entertained Reads netmums, nhs direct, Stackoverflow, Wired, Oatmeal, xkcd Uses r/tech, Facebook IT Journalist Challenges: Being ahead of the latest geek trends, stock news, tech gossip, being found out. Wants: Google Glass, Bylines in the nationals, her big break. Reads The Register, Guardian Tech, gizmodo, TC, Mashable, Buzzfeed, NextWeb Uses r/tech, Google+, Twitter & Facebook ©Wordlizen, Dekcuf, GuySie
- 14. Social Media @Tashsb © Christian Schnettelker
- 15. Social Media @Tashsb GET PLANNING -SCHEDULED FUN Hubspot Editorial Calendar
- 16. Social Media @Tashsb © Allen Skyy
- 17. Social Media @Tashsb https://twitter.twimg.com/OwnTheMoment
- 18. Social Media @Tashsb ©Amanda Wray
- 19. Social Media @Tashsb © JD Hancock
- 20. Social Media @Tashsb Source: Buzzfeed © Cory Doctorow
- 21. Social Media @Tashsb © Stefan Schausberger
- 23. Social Media @Tashsb © Will Keightley
- 24. Social Media @Tashsb ©Andi Sidwell
- 25. HOW WILL YOU HANDLE NEGATIVITY? Social Media @Tashsb Who do they trust? Do you share a common enemy?
- 26. Social Media @Tashsb WOT DUZ DAT MEAN FYR STYLEZ, BRUV? Izzit?
- 27. Social Media @Tashsb SOCIAL MEDIA STYLE GUIDE •What does the business want from social media? •Who are the audience? •What do the audience want? •Who do they trust? •What do they read online? •What does that mean for my writing style? •Who is empowered to do this? Take ½ a day to do this. It’ll make you do a better job
- 28. Social Media @Tashsb SOCIAL MEDIA © Jason. A. Howie
- 29. @NoisyMonkeyor event # @MrJonPayne WHICH PLATFORMS?
- 31. Social Media @TashsbSPREADS EASILY Double bubble = social helping search ranking
- 32. •Signed out of Google, no cookies Social Media @Tashsb Google+, Facebook & Twitter help you dominate branded search
- 35. Social Media @Tashsb FACEBOOK © ColetivoMambembe
- 36. Social Media @Tashsb Changes to Facebook
- 38. Social Media @Tashsb http://moz.com/blog/meta-data-templates-123
- 39. Social Media @Tashsb WHAT WORKS
- 40. Social Media @Tashsb INSTAGRAM & FACEBOOK
- 41. NOT ALWAYS AS IT SEEMS Social Media @Tashsb
- 42. Social Media @Tashsb •Keep your messages short and sweet •Ask people to do something ‘Share if you love..’ •Make it personal •It’s not about followers FACEBOOK TIPS © Aaron Stidwell
- 43. Social Media @Tashsb TWITTER © Eldh
- 44. Social Media @Tashsb © A.Pasquier
- 45. Social Media @Tashsb FIND YOUR FOLLOWERS © Dawn Huczek
- 46. Social Media @Tashsb MediaTraining Followerwonk& JustUnfollow
- 47. Social Media @Tashsb Bloggers and Journosin Bristol on Twitter. All 1000+ followers. I'm Jo, award-winningblogger, Community Manager for Flora at @tmwagency,UKbod at @CollectiveBias, @BeamlyUKroom host at http://t.co/jbwsju6pDt I am a photographer of women & fashion, an educator, entrepreneur,bloggerand a columnist. My pictures: http://t.co/8BJDLVsCco Huffington Postbloggerand author. #FarmAnimalWelfare#Ethics #AnimalRights#Environment Gardenwriterfor Guardian/Telegraph/whoever. Cake baker, singer, washboard player, mum. Runs supper club @liaandjuliet LIFESTYLEJOURNALIST, teacher, crafter and co-founder of media training company @InsideScoopLtd cake baker • word nerd • mother • flaneur• feminist •writer/author/bloggerincl@molliemakes& http://t.co/EgRH6O7t7h Projects Editor @simplethingsmag
- 48. Social Media @Tashsb Hoostsuite LISTEN & CONVERSE
- 49. Social Media @Tashsb WHAT WORKS
- 51. Social Media @Tashsb TWITTER ANALYTICS
- 52. Social Media @Tashsb •Clear CTA ‘Click Here’ •Use Urgency ‘Right Now’ •Use Pictures & resize your images •Comment don’t just RT •Share your message more than once TWITTER TIPS © Aaron Stidwell
- 53. Social Media @Tashsb BREAK
- 54. Social Media @Tashsb PINTEREST
- 55. Social Media @Tashsb © BellaFaye Garden
- 56. Social Media @Tashsb According toPiqora: 70% of the clicks happen within first 2 days
- 57. Social Media @Tashsb WHAT WORKS Curalate Infographic
- 58. Social Media @Tashsb Curalate Infographic
- 59. Social Media @Tashsb Curalate Infographic
- 63. Social Media @Tashsb SECRET BOARDS
- 65. Social Media @Tashsb •Use attractive & engaging images •Write optimised descriptions for your pins •Think about trends •A mix of your pins and others •Use secret boards to inspire •Tell your story PINTEREST TIPS © Aaron Stidwell
- 66. Social Media @Tashsb INSTAGRAM © WiertzSébastien
- 67. Social Media @Tashsb © Soundman 1024
- 69. Social Media @Tashsb WHAT WORKS Building a community
- 70. Social Media @Tashsb BEHIND THE SCENES
- 71. Social Media @Tashsb COMPETITIONS
- 72. Social Media @Tashsb ######## http://top-hashtags.com/instagram/
- 75. Social Media @Tashsb ICONOSQUARE Iconosquare
- 76. Social Media @Tashsb •Use relevant # •Converse •Be involved in your community •Tell your story •Think about trends INSTAGRAM TIPS © Aaron Stidwell
- 77. Social Media @Tashsb GOOGLE PLUS
- 79. •Signed out of Google, no cookies Social Media Training @Tashsb Google+, Facebook & Twitter help you dominate branded search
- 80. Social Media @Tashsb © Aaron Stidwell TOP TIPS •Ask for what you want –PlsRT, Share with your friends •Include a call to action –join our mailing list, come along to our event, BOOK NOW! •Create urgency –“enter our competition today to win a free family ticket” •Converse with people –“thanks for attending”, “what do you think about..” •Cross pollenate
- 81. Social Media @Tashsb © Aaron Stidwell TOP TIPS •Think about timing •You might want to budget for paid advertising •Know your audience and what they want •Create content that is tailored to your audience •Decide what success looks like on each channel •Be patient –Social is not a one night stand •It’s also not for selling, it’s telling a story –your story •Get visual –people love photos! http://www.noisylittlemonkey.com/free-images/
- 82. Social Media @Tashsb • http://www.picmonkey.com/& https://www.canva.com/
- 83. Social Media @Tashsb ©flazingo_photos
- 84. Social Media @Tashsb MONITOR . MEASURE . IMPROVE Hootsuite| Bufferapp| Professor Traffic
- 85. #ThinkLocal @MrJonPayne HOW MUCH CAN I DO MYSELF?
- 86. Social Media @Tashsb Campaigns in Analytics
- 87. Social Media @Tashsb TOP TIER PLATFORMS Pinterest is particularly wonderful for craft, fashion, cooking, visual stuff. Facebook good for sites with a physical location Consumer Sales
- 88. Social Media @Tashsb TOP TIER PLATFORMS I’d lean more towards Twitter. Good for outreach to influencers and customers in the B2B sector Business Sales
- 89. Social Media @Tashsb SECONDARY PLATFORMS If you’re niche, hip, cool. Target Instagram or Vine. LinkedIn isn’t easy to scale
- 90. Social Media @Tashsb © BhaskarPeddhapati
- 91. END WITH QUESTIONS @NoisyMonkey @Tashsb