1. Accenture Retail
Personalization
Platform
Helping retailers connect with customers
Today’s customers increasingly want to
have a personalized experience with the
brands they support and purchase. Loyalty
and reward programs have proliferated as
a way to help deliver that experience, yet
studies show customers are becoming less
loyal.
Earning behavioral and emotional
customer loyalty today requires the
orchestration of rewards programs
within the larger digital and personalized
customer experience. This means knowing
your customer and prospect profiles and
their history at a more detailed level than
ever before. And it requires reaching them
with the right product or content based
on those actions and preference in the
context that makes the most sense for
each individual.
Finally, organizations need to build the
systems to enable this capability quickly,
cost efficiently and in a way that enables
future agility based on market changes.

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are trademarks of Accenture.
Key Components
• Salesforce Sales Cloud allows retailers
to easily manage customer preferences,
and their information, across the entire
organization.
• Salesforce1 Platform enables rich mobile
applications for a highly integrated
customer experience.
• Salesforce Communities gives retailers the
opportunity for sales associates, customers
and partners to connect in a branded
environment across multiple channels.
• Salesforce Marketing Cloud streamlines
and personalizes marketing campaign
deployment.
• The cloud platform seamlessly Integrates
with POS and other enterprise systems.
• SAS delivers customer analytics and
insights.
• A loyalty engine uses key information and
connection points to deliver experiences
that keep customers coming back—online
and in store.
Business Benefits
The Accenture Retail Personalization Platform
empowers retailers, restaurants and grocers
to deliver more meaningful and relevant
customer experiences.
• Use a pre-configured, quick-start
personalization solution to modernize
outdated loyalty systems
• Increase sales through customer
analytics—identifying and targeting
high-value customers and strategically
segmenting customers
• Promote programs that encourage repeat
visits and purchases
• Streamline implementing joint marketing
initiative with suppliers
• Deliver omni-channel loyalty programs
• Execute customer strategies on a platform
and capability designed to change at the
pace of business
• Have confidence of certification by
Salesforce.com as a Fullforce Industry
Solution
The Power of Leadership and
Experience
Since 2004, Accenture and Salesforce.com
have had a dynamic, client-centered alliance
helping retail organizations harness the power
of cloud computing.
About Accenture and Salesforce
• Salesforce.com’s most strategic and
experienced integration partner leading the
largest transformational projects
• 10+ years of working together helping
250+ organizations around the world
• 5,000+ people skilled in Salesforce,
including 1,900+ certified, twice the
number of any other provider
• Recognized by IDC, Forrester and CapioIT
as a leader in Salesforce implementations
About Accenture Retail
Accenture helps retailers increase revenue
and market share by taking out costs,
exploring innovative business models and
developing new capabilities that boost
top-line growth. We can do so by sharing
the insights and experiences of our 9,000
professionals working with retail clients
around the globe to achieve results.
Accenture has helped hundreds of retailers
in the past year:
• 9 of the Top 10 global retailers
• 9 of the Top 10 global apparel stores
• 9 of the Top 10 global department stores
• 9 of the Top 10 global grocery stores
• 7 of the Top 8 global consumer electronics
stores
• 4 of the Top 6 global home improvement
Stores
• 3 of the Top 4 global drug stores
All of the top 10 retail:
• Global discount stores
• Mass merchants
• Hypermarkets
About Salesforce Fullforce
The Certified Salesforce Fullforce Program
is a new industry-focused initiative that
enables salesforce.com partners to go to
market with specialized solutions that drive
customer transformation across a number
of key industries. A key component of the
Salesforce.com Cloud Alliance Program, the
Fullforce initiative recognizes partners who
achieve sales and delivery objectives with
validated Salesforce implementation expertise
and success in product categories or select
industries including communications and
media, financial services, health care and
retail and CPG.
About Accenture
Accenture is a global management
consulting, technology services and
outsourcing company, with more than
336,000 people serving clients in more
than 120 countries. Combining unparalleled
experience, comprehensive capabilities
across all industries and business functions,
and extensive research on the world’s
most successful companies, Accenture
collaborates with clients to help them
become high-performance businesses and
governments. The company generated net
revenues of US$30.0 billion for the fiscal
year ended Aug. 31, 2014. Its home page is
www.accenture.com.
For More Information
Peter Bellas
Managing Director, Retail
peter.c.bellas@accenture.com
Tim Gaughan
Managing Director, Emerging Platforms Global
Lead – Products, Accenture
timothy.a.gaughan@accenture.com
Ravi Arora
Senior Manager, Retail Consulting
ravi.arora@accenture.com
Accenture Retail Personalization Platform Overview
A pre-configured cloud platform built on Salesforce that allows retailers to provide existing and potential
customers the ability to share information to allow for a more personal experience through targeted offers
and product recommendations.