This document provides an overview of startup marketing. It discusses that marketing is needed to promote products/services and evaluate opportunities. Marketing is defined as uniquely defining a product/service to serve ideal clients. The document then discusses product lifecycles and when marketing should come into play - during creation rather than after a product struggles. It provides tips for marketing planning and execution including research, evaluation, budgeting, and media selection. Examples of successful marketing campaigns are also outlined. Finally, it discusses developing a marketing plan by answering seven key questions about customer actions, benefits, targets, strategies, niche, identity, and budget.

1. Startup Marketing
By
Tarek Fayed

2. Why do we need marketing?
• Promote our product/service
• Evaluate opportunity of
developing a product/service

3. What is Marketing?
Is the art of defining your
product/service in a unique
way to serve the ideal client
for you.

4. Product life cycle

5. When Does Marketing come to the
Equation?
• Marketing comes after we jump into business
and we have a product and it is struggling.Usually
• They bring the marketer to solve “MARKETING
PROBLEM” as if it is something separated
from the product/service
Reality
• Think with the marketing concepts
Before/while we are creating our productOptimally

6. Marketing Planning vs. Execution
Research
Think
Evaluate
Choose
Time
Budget
Ways(Media)
Execute

7. Example of working on ideas
iphone: 1st gen: June 29, 2007, i-mate was
there 2001,
• Touch screen was already there
• The ease of use and customer experience
• Music and files in your hand
The idea is not to invent something new, it
is introducing an enhancement to what is
already available.

8. How to develop a Marketing PLAN

9. By Answering
SEVEN QUESTIONS

10. 1st Q: What is my marketing asking
people to do first?
Suspects
Prospects
Customers
Frequent
Buyers

11. 1st Q:What is my marketing asking
people to do first?
Suspects Prospects Customers
Frequent
Buyers

12. 2nd Q: Which benefits will we stress to
get people to do that first thing?
First impressions last
Search NET to understand requirements
Understand your product/service
Define product/service benefits clearly
Go from general to specific defining

13. 3rd Q:Who is in your target market?
Go to search on the net
What are the things “in your product/service”
people are searching for in your target market
Which people are loving your defined benefits
Go from general to specific defining

14. 4th Q: What strategies/marketing
weapons will I use to make people to
do that first thing?
Defining the way
Choosing the smartest MEDIA for each step
Plan created

15. Examples (Guerilla Marketing)
Mr. Clean “ painting strips in the streets”

16. Examples (Guerilla Marketing)
Sky Diving “stickers on elevator floors”

17. Examples (Guerilla Marketing)
King Kong “Movie attractions”

18. 5th Q: What is your marketing Niche?
Play differentiation
Big is not always most profitable
Go from general to specific defining
Industry
Niche
Identity

19. 6th Q: What is your marketing Identity?
How are you remembered
by your customers?
Industry
Niche
Identity

20. 5&6th Q: Niche & Identity examples
Mac Donald's Feral Express
Fast food Delivery business
Hamburgers Over night delivery
Consistent & clean (all
branches in the world)
Small packages
RELIABLE over night
delivery
Industry
Niche
Identity

21. 7thQ: What is your marketing budget?
It is not a percentage of growth or revenue!
Combine the strategy steps you want do with for
each customer type with required budget to
achieve your target

22. Crazy Budgets

23. Rules of Marketing
You have to have a Marketing Plan
Understand your customer
Pick a Niche
Develop your message
Determine your media
Set Sales & Marketing Goals
Develop your Budget

24. Wrapping up Ideas

25. THANK YOU
For those of you who can implement
some or all of my message I am
happy that I delivered good, if you
stop at any moment or you want
me to do all the marketing strategy
for you, I will be glade to welcome
your business.