2. About us
Taptica is a leading mobile user acquisition platform
for advertisers to engage users on mobile
• Working with over 200 advertisers
• Growing 200% every quarter

3. Why Mobile?
Here’s Why!

4. Where Are Your Customers?
The average consumer spends 158 minutes a day on mobile
40% of all internet time is spent on mobile
30% of all digital commerce transactions are on mobile

5. Your Customers Are
Playing games 32% of the time!
Fact! Free game, Candy Crush Saga, was
the most downloaded free app in May 2013

6. Your Customers Are
Spending money in mobile games!
Fact! The average paying user in the game
“Clash of Clans” spends around $75

7. Your Customers Like
Free Group Messaging!
A strong emerging trend
Fact! What’s App is larger than Twitter.
What will happen if they to decide to compete
with Facebook?

8. Your Customers Like
Facebook!
Still the largest social networking site but
mobile first competitors are growing rapidly
Fact! Facebook has lost 10 million users in the US
and remained static in the UK in the past year.
Competing Social Networks: YouTube, Twitter, Google+, LinkedIn, Pinterest & Tumblr
Competing Messaging Apps: What’s App, Kik &Google’s Message Me

9. Taptica Offers
Find your customers, optimize your campaign for
engagement and profitability
Pay only for results

10. Taptica
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Our machine learning driven platform:
Categorizes users (state/city/sex/age/habits)
Categorizes campaigns & media
Finds the right targeting for any campaign
Offering advertisers the ability to report back on user value via API
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11. Taptica
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How it works:
Set your goals: amount of users, type of engagement, convert to pay cycle
Tell us: your preferred demographic and locations
We learn: our machine learns your campaign and within 48 hours provides
estimates on cost per install / engagement & paying customers.
You will pay for results only
Expand and optimize: After 7 days, our machine will provide estimates on
additional audiences that might also fit your needs

12. Facts based on data from our platform
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Campaigns for dating apps are 3X more effective in Boston than in
New York
Travel apps convert 50% better in San Francisco than in Boston
Candy Crush Saga is downloaded almost 2X more in Chicago than in
New York
QuickBooks converts in San Francisco 2X better than any
other city in USA

13. Taptica
Mobile is Here: Targeting, re-targeting, moving from web to mobile
Talk to us today!

14. Thank You!