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Vining for Influencer Marketing Success in 6-Seconds

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Rustin Banks
Rustin Banks

Joe Gagliese, co-owner of Viral Nation, a global influencer marketing and talent agency, talked about starting influencer marketing on Vine. Takeaways from the presentation were: *What "Less is More" means for Viners *Who makes a good Vine influencer *Which brands are winning with Vine videos *Which metrics matter for Vine campaigns

Marketing
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Social Media Platform Best Practices Series VINE
PRESENTORS Holly Hamann Co-founder and CMO TapInfluence Twitter Handle: @HollyHamann Joe Gagliese CO-Founder Viral Nation Twitter Handle: @viralnationinc
VINE OVERVIEW • What is Vine? • What makes Vine different from other social media platforms?
WHAT MAKES FOR A GREAT VINE INFLUENCER? • Actively posting • Level of engagement • Level of creativity • Cross platform presence
HOW TO UTILIZE VINE • Sponsored content • Organic content created by the influencers • Calls to action in form of video or description • Optimal times and dates • Product placements
KEY SUCCESS FACTORS • Choosing the correct influencers • Post campaign results • Ensuring placed content is organic as possible
INSIDER TIPS • Performance incentive • Using industry experts like Viral Nation • Direct to influencer • Going viral
SUCCESS STORY • 2500 Re-Vines • 14.7K Likes • 1.1M+ Loops Gary Josh ReneeScotty
QUESTIONS?

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