Strategic Blogging

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Strategic Blogging for
Camps
Debra Askanase,
Engagement Strategist,
Community Organizer 2.0

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About the presenter
Almost 20 years of experience in
nonprofit work. 4+ years as a digital
media strategic consultant. Recently
returned from 3 years in Israel. Often
found chatting away on Twitter
@askdebra.
Blogs at communityorganizer20.com on
the intersection of social media,
technology, and nonprofits.

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Our conversation today
• Know Your Audience
• Blogging is part of your strategy
• Define the conversation
• What’s your story?
• Sourcing content
• Storytelling tools
• Share and build your blog community
year-round

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http://www.flickr.com/photos/33914386@N08/3230910546/
Who’s in the room?

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The social media funnel

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A social media strategy
Focuses social media on GOALS
Deepens engagement
…moves people to action, smartly
Extends reach
Opens resources

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The potential of social media
Using Social Media to Meet Nonprofit Goals http://idealware.org/sm_survey/

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Using Social Media to Meet Nonprofit Goals http://idealware.org/sm_survey/
The potential of social media

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Think bigger than blogging
Specific
Measurable
Attainable
Realistic
Time-bound
Translate these
to into a blog
strategy

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Effective blogging requires
planning

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Define your audience

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“Write to one person you respect, and
think about the message you're sending
to your future grandchildren”
-Gary Vaynerchuk

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Define the conversation
Hint: it’s not about your camp

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Rethink “Here we are!”
Focus on producing great content
Integrate stories
News is the added value

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What will really
engage and
relate? Create
vibrant
conversation?
What will really
engage and
relate? Create
vibrant
conversation?

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Share pair break
Turn to the person next to you and discuss:
What will the blog conversation focus on, year-
round? What connects to your audience?
Identify 1- 3 conversation themes

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Creating exciting year-round
content

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“The best person to write the blog
is the person most excited about it”
- Case Foundation
http://www.casefoundation.org/spotlight/technology/start_nonprofit_blog

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Content ideas
http://www.flickr.com/photos/jessalyn/4107808290/in/photostream/

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Behind the Scenes
Calls to Action
Personal Stories
Achievements
Interviews
Alumni thoughts
Jewish calendar
Types of content
52 different types of blog posts that work
http://www.problogger.net/archives/2011/09/03/5

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Plan for content
Invite multiple authors and guest posts
Purchase needed audio, video, photo tools
Create a set content calendar with set posting
dates and topics
Cross-post, republish to comparable or “sister” blogs

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Sourcing stories

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Research content ideas
Set up Google alerts
Search Twitter
Industry blogs, newsletters, tweets
Set up online RSS feeds
Read other camp and industry blogs

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Storytelling connects

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Have a point of view
Know your story: tell it in many
different ways
Integrate a story arc, if possible
Highlight compelling characters
Storytelling principles

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http://createasfolk.com/?p=2435
Create a content calendar

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Sample blog content calendars

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Share pair break 2
Turn to the person next to you and discuss:
1.What types of content can you generate?
2.Name a major challenge to creating content

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Storytelling tools: Storify

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Storytelling Tools: Animoto, Stupeflix

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Storytelling Tools: Video
http://www.youtube.com/nonprofitvideoawards

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Reach out to those you want to
attract
Jewish educators
Rabbis
Federations
Foundations
Mom bloggers
Alumni bloggers
Local synagogues
…and more

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Comment on
their blogs,
without talking
about yourself
Comment on
their blogs,
without talking
about yourself
Great idea,
introduces
you to them
Great idea,
introduces
you to them
And they will
check out
your blog!
And they will
check out
your blog!

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Remember the ABCs: Always Be Commenting
Comment on at least 3 other blogs weekly, create a
routine of blogs you regularly comment on
Invite comments through DMs, @messages,
Facebook Posts, newsletters – ask for thoughts!
Create a roster of guest contributors: alumni,
donors, influencers, campers
Added bonus: community-
building practices

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Added bonus: social widgets
develop blog community
Enable RSS feeds and “subscribe to blog”
options
Install a social commenting system such as
Disqus, or the Facebook Commenting plugin
Feed latest posts to the website, Twitter,
Facebook, and side of the blog
Include a “latest comments” widget on the
sidebar of the blog

38http://amysampleward.org

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Let’s look at some blogs

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Don’t Forget to Measure!
Google analytics
Blog analytics
Google feedburner
Comments
Tracking online mentions
(socialmention,
tweetmeme, etc.)

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In summary…
1. Define the conversation theme(s)
2. Plan your content: gather, schedule,
research
3. Plan for a year-round blog
4. Make the blog your kitchen table
conversation space
5. Highlight stories, connect through
storytelling
6. Begin to build a community of interest that
will sustain your blog year-round

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Storytelling resources
http://www.socialbrite.org/2010/07/15/visual-storytelling-check
http://www.socialbrite.org/sharing-center/media/
http://www.nten.org/blog/2011/10/04/visual-storytelling-
nonprofits
http://wiltonblake.com/define-nonprofit-storytelling/
http://wiltonblake.com/nonprofit-storytelling-resources-
scoopit/
http://www.socialbrite.org/2011/04/21/8-great-examples-
of-nonprofit-storytelling/

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B’hatzlacha!

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Debra Askanase
Engagement Strategist
debra@communityorganizer20.com
Twitter: @askdebra
www.linkedin.com/in/debraaskanase
Slideshare: www.slideshare.net/debask
Google Plus: http://gplus.to/askdebra
Thank you!

Strategic Blogging

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