Lesson 2 of Canva Design Basics Explore how to use Fonts, Colors and Images effectively in design with Canva VIDEO LESSON HERE: https://youtu.be/KlLuwO8myHw Lesson 1: 2019 Full Canva Tour http://bit.ly/PshopCanva1REPLAYFX

2. Project Shop: How It Works
Weekly LIVE Lessons
● Every Monday 30 mins-1 hour
● Replay Sent out Same Day
Assignments
● Due Every Sunday Night by Midnight
● Use Assignment Sheet for Worksheets
and Submission Link
Q&A
● Email Support
● Bi-Weekly LIVE Q&A
Finished Project
● Each Week Complete 1 step of Project
● Last Week Do Final Step, Turn in Project

3. Designing with
Canva

4. Overview:
Designing
with
Canva
Week 1:
Canva Tour-How it works
Week 2:
Fonts, Colors, Images
Week 3:
Background, Shapes, Layouts
Week 4:
Branding Basics & Final Design

5. Fonts, Colors
& Images

6. F
I N T R O D U C T I O N
Why fonts, colors, and images matter
FONT selection can be a daunting task with the endless possibilities of typefaces, weights,
and sizes. When used skillfully, fonts can make your designs distinctive and convey your
message with impact.
COLOR relationships are fundamental to great design. Knowing how
to navigate the color wheel can help beginner designers understand how to compose stunning
and expressive color palettes.
IMAGES capture emotion in ways that can serve to evoke specific responses from your
audience. With thoughtful selection and manipulation, you can use these images to tell the
story of your design.

7. Colors Images
F
Fonts
T O D A Y ' S
Agenda

8. F
Fonts

10. Hitler?

14. C H O O S I N G F O N T S
Basic typographic terms
Display
decorative-Use Sparingly

15. C H O O S I N G F O N T S
Basic typographic terms
Letter spacing (tracking), is the space between
letters on a line. Use this technique to elongate
shorter words and create flush lines of text.
Line height is the distance between text from
baseline to baseline. Alter this space to provide
breathing room for tightly tracked lines of copy.

16. F
Choosing Fonts

17. C H O O S I N G F O N T S
Consider the style
magical, whimsical playful, fun
strong, reliablestylish, sophisticated

18. Emphasize your message
STRONG
hand-made
Elegant
Simple
Cute
Refined

19. "If you can't fly, then
run, if you can't run,
then walk, if you can't
walk, then crawl, but
whatever you do,
you have to keep moving
forward."
Martin Luther King Jr. Martin Luther King Jr.
C H O O S I N G F O N T S
Make it readable
" If you can't fly, then run,
if you can't run, then walk, if you
can't walk, then crawl, but
whatever you do,
you have to keep moving
forward."

20. Title:
Subtitle:
Body:
Raleway Heavy, size 42
RALEWAY, all caps, size 21
Raleway thin, size 18
Proceed to tutorial
C H O O S I N G F O N T S
Use Text
hierarchy

21. F
Pairing Fonts

22. Bold and Regular Script and Sans Serif
P A I R I N G F O N T S
Create character contrast

23. Serif Regular
and Serif Italics
Proceed to tutorial
P A I R I N G F O N T S
Create emphasis
Sans and
Serif Italics

24. Spaced and Condensed
P A I R I N G F O N T S
Demand attention

25. F
Font Titles

26. RIGHTALIGNED
CENTERALIGNED
Order and impact through alignment
LEFTALIGNED

27. Balance through text spacing
Proceed to tutorial

28. Colors

29. The color wheel is a spectrum of 16 million different
colors, each identifiable by a unique hex code.
C H O O S I N G C O L O R S
The color wheel
Hex code:
#00ffd5
Hex code:
#63ff82 Hex
code: #ff46a4

30. Cool
Greens, blues, and purples evoke
calm and soothing emotions.
Warm
Reds, oranges, and yellows evoke
energy and vibrant emotions.
C H O O S I N G C O L O R S
Evoke emotion through color

31. C H O O S I N G C O L O R S
Explore a color gradient
Use the sliders to obtain lighter or darker
versions of the same color.

32. C O L O R R E L A T I O N S H I P S
Harmony through similar colors
Analogous colors are located next to each other on the color
wheel, resulting in seamless, low contrast harmony.

33. C O L O R R E L A T I O N S H I P S
Monochrome
Monochromatic colors are dark, medium, and
light versions of the same color.

34. C O L O R R E L A T I O N S H I P S
Contrast using complements
Complementary colors are on opposite side of the color wheel,
creating the most contrast with each other.
Proceed to tutorial

35. U S I N G C O L O R S
Create a color palette
Limit your color palette to
four colors.
Use a vibrant color to make
elements stand out.
Choose colors appropriate to
the subject of your design.
Proceed to tutorial
EST. 1994
THE
Organic Roast
COFFEE: BREAKFAST BLEND
NAME: ALEXANDRA
TYPE: MACCHIATO
Sorry! WE’RE
CLOSED W h o l e g r a i n
GOODNESS

36. Images

37. T H E P O W E R O F G R
I D S
Use grids to frame your images
Use grids to frame and resize your images.

38. T H E P O W E R O F G R
I D S
Resize images in your grids
Proceed to tutorial
Double-clicking on an image placed within a grid allows you to resize
or move images for visually interesting placement.

39. P H O T O F I L T E R S
Filters to correct and enhance
Make an image crisper and cleaner by adjusting the
brightness, contrast, and saturation filters.

40. P H O T O F I L T E R S
Evoke moods with filters
Applying photo filters can create or highlight certain
moods embodied by your image.

41. P H O T O F I L T E R S
Maintain a consistent look and feel
Proceed to tutorial
Maintain consistency in your graphics
by applying the same filter codes to
your images.

42. Your TASK
Should take less
than 30 minutes
Tutorial 1:
Choosing Fonts
Tutorial 2:
Font Pairing
Tutorial 3:
Titles
Tutorial 4:
Colors
Tutorial 5:
Color Palettes
Tutorial 6:
Enhancing Images

43. Your TASK
● Choose Your Font
● Choose Your Text (what you
will write)
● Choose your Colors and give
Hex codes