2. Project Shop: How It Works
Weekly LIVE Lessons
● Every Monday 30 mins-1 hour
● Replay Sent out Same Day
Assignments
● Due Every Sunday Night by Midnight
● Use Assignment Sheet for Worksheets
and Submission Link
Q&A
● Email Support
● Bi-Weekly LIVE Q&A
Finished Project
● Each Week Complete 1 step of Project
● Last Week Do Final Step, Turn in Project
14. CURIOSITY
“You’ll understand what’s wrong with
Mark Whalberg once you see his
schedule”
This is why you will
benefit from opening
this email. Now open
it.
16. PERSONALIZATION
“You need to relax more Tanya.
Get our exclusive deal inside.”
Make them feel special.
Speak to something you know that
they are interested in.
17. NAME
RECOGNITION
“What you and Beyonce have in
Common”
Use recognizable
individuals:
characters,
celebrities, people
they admire.
18. COOL STORIES
“And then I was pushed out of the
airplane screaming”
Use a snippet/ gist of a
story to create
curiosity.
They add to the
KNOW, LIKE, TRUST
factor.
19. Action
Command
Verbs & Power
Words
“Dine with us today for 50% off”
“This weight loss hack is
Mindblowing”
Action Command
Verbs: They invoke
action
Power Words: Give
the big idea. Convey
big emotions.
20. A Compelling
Question
“Are you making these 4 SEO
mistakes?”
“How do scented candles affect
stress?”
Questions cause the
reader’s mind to take
the next step.
It invokes curiosity
**Bonus**
Matches Keyword searches
21. Numbers
“48 Ways To Organize Your Closet”
“72% of people are missing this
item in their home”
They Set
Expectations
They give concise
information up front
22. Don’t Be Afraid
to Be Punny
“Our Prices are FALLing in
October”
Allow yourself to get
clever and
lighthearted.
Meet your audience
where they want to be
24. Ask Yourself
1. Would the reader open this?
2. Would they read past the headline?
3. Do they know:
a. Who this is for?
b. What it does?
c. How it does that?
25. Fun Tools
● Email Subject Line
Grader
● Advanced Marketing
Institute: Headline
Analyzer
● CoSchedule: Headline
Analyzer
● Blog Title Generator
27. ● What [pros] wants you to know before you [thing
you need to do]
● Most [industry professionals] do __ but we're not
most [industry professionals].
● I'd like to give this to [industry professionals] ...
before they [do something common]
● How to [thing customer wants to do] without [thing
customer doesn't want to do]
28. Your TASK
Week 3
Due Sunday at Midnight
Write Your Subject Line &
Headline
● Write 5 Subject Lines
○ Choose Your Favorite
● Write 5 Headlines
○ Choose Your Favorite
29. Choose Any of the
following Headline styles
to use for your TASK
40. Your TASK
Week 3
Due Sunday at Midnight
Write Your Subject Line &
Headline
● Write 5 Subject Lines
○ Choose Your Favorite
● Write 5 Headlines
○ Choose Your Favorite
