A JOINT RESEARCH STUDY OF PAS AND MEDIABANK PAKISTAN TV MONTHLY INDUSTRY REPORT gives the overall picture of advertising on TV during the month of September 13. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes. The report also focuses on share of TV channels, share of each genre and ad-spend split over the time slots. The report also compares % advertising in minutes done by various advertisers on YOY basis.

1. TV Analysis
Monthly Report Sep13

2. Trend Analysis
Comparison Aug-Sep 2013
Total Minutes of Advertising
265,665
248,810
Aug-13
Sep-13

3. Trend Analysis
YoY Comparison: Sep 12-Sep 13
Total Minutes of Advertising
248810.4
220273.6
Sep, 2013
Sep, 2012

4. TOP 10 CATEGORIES
% Share of Advt. Minutes

5. TOP 10 PLAYERS
% Share of Advt. Minutes

6. TOP 10 BRANDS
% Share of Advt. Minutes

7. Top 15 Channels
Across All Genre - % Share of Advt. Minutes

8. Top 15 Prime Time Channels – Across All Genre
Prime Time (19:00 - 22:59)
% Share of Advt. Minutes

9. Genre Split in Aug 13
% Share of Advt. Minutes

10. Time Band Split June 13
% Share of Advt. Minutes

11. For query on DATA, please contact:
MEDIA BANK
Mr. Chander Kant
chander.k@mediabank.net.pk
0343-2330696
For other queries, please contact PAS at:
secretariat@pas.org.pk
THE END