A JOINT RESEARCH STUDY OF PAS AND MEDIABANK PAKISTAN TV MONTHLY INDUSTRY REPORT gives the overall picture of advertising on TV during the month of January 2014. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes. The report also focuses on share of TV channels, share of each genre and ad-spend split over the time slots. The report also compares % advertising in minutes done by various advertisers on YOY basis.

1. TV Analysis
Monthly Report January 2014

2. Trend Analysis
Comparison Dec 13 -Jan 14
Total Minutes of Advertising
259,637
257,825
Dec-13
Jan-14

3. Trend Analysis
YoY Comparison: Jan 13 – Jan 14
Total Minutes of Advertising
259,637
208,153
Jan-13
Jan-14

4. 4%
13%
Other
2%
Medicine
Healthcare & Medical
Services
3%
Government of Pakistan
4%
Cullinary
7%
Confectionary
Construction
11%
Detergents
Personal Products
Beverages
Cellular Communication
TOP 10 CATEGORIES
% Share of Advt. Minutes
24%
14%
10%
7%

5. TOP 10 ADVERTISERS
% Share of Advt. Minutes
10%
8%
5%
5%
4%
4%
4%
3%
3%
UNILEVER
P&G
Qmobile
TELENOR
NESTLE
VoiceTel
Ufone
RECKITT
3%
Kraft Foods
Liaquat
Hospital

6. TOP 15 BRANDS
% Share of Advt. Minutes
4%
3%
3%
3%
2%
2%
2%
2%
2%
1%
1%
1%
1%
1%
1%

7. Top 15 Channels
Across All Genre - % Share of Advt. Minutes
4%
4%
3%
3%
3%
3%
3%
3%
GEO HUM TV
NEWS
GEO
8xm
ARY
ARY
DIGITAL NEWS
DUNYA DAWN
NEWS NEWS
3%
3%
3%
CITY42 A-PLUS EXPRESS
NEWS
3%
ATV
3%
TV ONE
3%
AAJ
NEWS
2%
Urdu-1

8. Top 15 Prime Time Channels – Across All Genre
Prime Time (19:00 - 22:59)
% Share of Advt. Minutes
4%
3%
3%
8xm
KTN
3%
3%
Apna TV Express TV ONE
Ent
3%
ARY
NEWS
3%
NEWS
ONE
3%
3%
3%
CITY42 HUM TV DAWN
NEWS
3%
ATV
2%
2%
AAJ Abb Takk
NEWS
2%
2%
GEO
ARY
DIGITAL

9. Genre Split in January 2014
% Share of Advt. Minutes
MOVIES
3%
MUSIC
8%
Ent
41%
SPORTS
2%
FOOD
1%
KIDS
1%
RELIGIOUS
1%
HEALTH
0%
NEWS
43%

10. Time Band Split January 2014
% Share of Advt. Minutes
Prime Time (19:00 22:59)
29%
Evening
Time (17:00 - 18:59)
10%
Late Prime Time
(23:00 - 23:59)
6%
Late Night (00:00 05:59)
10%
Morning
Time (06:00 - 11:59)
18%
After Noon (12:00 16:59)
27%

11. For query on DATA, please contact:
MEDIA BANK
Mr. Chander Kant
chander.k@mediabank.net.pk
0343-2330696
For other queries, please contact PAS at:
secretariat@pas.org.pk
THE END