A JOINT RESEARCH STUDY OF PAS AND MEDIABANK PAKISTAN TV MONTHLY INDUSTRY REPORT gives the overall picture of advertising on TV during the month of February 2014. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes. The report also focuses on share of TV channels, share of each genre and ad-spend split over the time slots. The report also compares % advertising in minutes done by various advertisers on YOY basis.

1. TV Analysis
Monthly Report February 2014

2. Trend Analysis
Comparison Jan 14 - Feb 14
Total Minutes of Advertising
Jan-14 Feb-14
259,637
263,141

3. Total Minutes of Advertising
Trend Analysis
YoY Comparison: Feb 13 – Feb 14
208,711
263,141
Feb- 2013 Feb- 2014

4. TOP 10 CATEGORIES
% Share of Advt. Minutes
22%
16%
13%
8%
6% 6% 6%
4%
2% 2%
15%
Cellular
Communication
Beverages
PersonalProducts
Detergents
Construction
Confectionary
Healthcare&
MedicalServices
Cullinary
Food
HomecareProducts
Other

5. TOP 10 ADVERTISERS
% Share of Advt. Minutes
11%
6%
5% 5%
4% 4% 4%
3%
3%
2%
UNILEVER Qmobile RECKITT NESTLE P&G VoiceTel PEPSI COLA TAPAL TEA Liaquat
Hospital
Mobilink

6. TOP 15 BRANDS
% Share of Advt. Minutes
3%
2% 2%
2%
2%
2% 2%
2% 2%
1% 1% 1% 1%
1% 1%

7. Top 15 Channels
Across All Genre - % Share of Advt. Minutes
4%
4% 3% 3% 3% 3% 3% 3%
3% 3% 3% 3% 3% 3% 3%

8. Top 15 Prime Time Channels – Across All Genre
Prime Time (19:00 - 22:59)
% Share of Advt. Minutes
4%
4%
3%
3%
3% 3%
3% 3% 3% 3%
3% 3% 3% 3% 3%
8xm KTN Apna TV NEWS ONE Awaz ATV CITY42 HUM TV DAWN
NEWS
KohiNoor TV ONE ARY NEWS JALWA A-PLUS ARY
DIGITAL

9. Genre Split in Feb 14
% Share of Advt. Minutes
Ent
43%
NEWS
41%
MUSIC
8%
MOVIES
3%
FOOD
2%
SPORTS
1%
KIDS
1%
RELIGIOUS
1%

10. Time Band Split Feb 14
% Share of Advt. Minutes
Late Night (00:00 -
05:59)
10% Morning
Time (06:00 -
11:59)
18%
After Noon (12:00 -
16:59)
27%
Evening
Time (17:00 -
18:59)
10%
Prime Time
(19:00 - 22:59)
29%
Late Prime Time
(23:00 - 23:59)
6%

11. THE END
For query on DATA, please contact:
MEDIA BANK
For other queries, please contact PAS at:
secretariat@pas.org.pk
Mr. Chander Kant
chander.k@mediabank.net.pk
0343-2330696