A JOINT RESEARCH STUDY OF PAS AND MEDIATRACK PAKISTAN. A snapshot of the Out Of Home (OOH) Industry – August, 2014. Find out who’s leading the industry with Outdoor campaigns? Who’s getting the best return from OOH? OOH INDUSTRY REPORT gives the overall picture of advertising on Outdoor campaigns during the month of August, 2014. It covers top advertisers, categories and brands and their % share in total advertising in terms of spend. The report also focuses on share of outdoor mediums.

1. OUT OF HOME (OOH)
Monthly Report August’14

2. About the Report
Analysis: Media Track Pakistan
• The analysis are based on Spend (calculated on Tariff)
• The analysis are based on 2,300 and 550 bill boards from Karachi and Lahore respectively.
• This study covers Ground based structure, Roof top, Wall hanging, Over head bridge,
Pedestrian bridge etc, minimum of 10X20 sqf size board.
About Media Track
Mediatrack is a Pakistan-based 24/7 Media Monitoring and Research Company, with nearly twelve years of
experience in media research filed.
The company providing solution in the field of media monitoring, media audit and competitive benchmarking.
Mediatrack monitoring team keep an expert eye round the clock to save cost of our valued partners in faulty,
deviated and drop spots.
We are passionate about everything we do, whether it's TV media monitoring, Radio monitoring, Print
monitoring, Cable monitoring, News monitoring or Web monitoring for Advertisers, Advertising Agencies,
Media and PR Companies.

3. SNAPSHOT
• Fabric & Lawn Category remain highest spending category of the month followed by
Educational Institutes.
• Unilever Pakistan remain the top spender of the month followed by Gul Ahmed.
• Share-e-Faisal is the most cluttered Road by number of hoardings and by spend. The
reason my be long road length and high rates.

4. Top 20 Categories
OOH
August 2014

5. Top 20 Advertisers
August 2014

6. Top 20 Brands
August 2014

7. Most Clutter Roads - Karachi
August 2014

8. Most Clutter Roads – Lahore
August 2014

9. Bill board Analysis
Structure Wise
August 2014

10. Bill board Analysis
Size Wise
August 2014

11. Top Advertisers From
Karachi Lahore

12. CATEGORY ANALYSIS
August 2014

13. Telecommunication Services
August 2014
Share of Spend

14. Telecommunication Hardware Manufacturers
August 2014
Share of Spend

15. For query on DATA, please contact:
Mediatrack Pakistan
House, E-107, Gulshan-e-Jamal, Rashid Minhas Road, off
Main Sharah-e-Faisal, Karachi, Pakistan.
Phones/Faxes:
Phone: +9221-34289818, 34289819, 34583302
Fax: +9221 34576659
e-Contact:
khi@mediatrackpk.com
www@mediatrackpk.com
For other queries, please contact PAS at:
secretariat@pas.org.pk
THANK YOU