The document contains the resume of Tanvi S. Mehta which outlines her career objective, skills, educational qualifications, professional experience, and achievements. She is currently working as a Business Analyst for the Dainik Bhaskar Group where her responsibilities include revenue monitoring, competition analysis, and planning. Prior to her current role, she had internship experiences with corporate communications at Mahindra and Mahindra as well as sales experience in the lifestyle category.

1. TANVI S. MEHTA
C-1 Kanta Apt
Nahor Road ,
Mulund west (400080)
09920170653/09479356675 Email-tanvi.banvat@gmail.com
Career Objective
To blend my knowledge and potential to an optimum level and deliver my best to the organization.
Skills and Abilities
* Competition Analysis * Strategic Planning
* Performance metrics * Executive Presentations
* Data compilation * Process Improvement
* Data validation * Interpersonal skills
* Understandability & working ability in SAP
* Understanding of SPSS – tool for Data analysis
* Relationship building and Coordination
Educational Qualification
* M.B.A – Marketing (73.36%)
* B.COM-Management Hons.(74.9%)
* 10+2 CBSE Board (86.67%)
Professional Experience
Working with Dainik Bhaskar Group as Assistant Manager
3rd June 2013– till date
 Currently working in Corporate Strategy and Planning dept. as Business Analyst where I am
responsible for the following :
 Revenue monitoring for Regional Chief operating officer (RCOO) -
Rajasthan/CPH2/Bihar/Jharkhand.
 Planning of Annual Operating Plan on the basis of last Year Company’s trend & current
trend of the industry.

2.  Competition analysis through Volume Market Share and Industry behavior
 Industry Analysis on the basis of market operating rate and macro-economic trends
 Monitoring and Planning Revenue from key clients (Top 20%).
 Structuring & execution of RCOO/MD reviews.
 Detailed variance analysis – Weekly/ monthly/Quarterly
 Revenue projection on the basis of daily/weekly trend and Special one-timer business.
 Highlighting the ad trends of various categories (Real Estate, Lifestyle, Education etc.)
 Seasonal movement of business and Volume projection with current trends and Last
year happenings.
 Festival planning and Tracking with focus on 61 days – state-wise
 Business Excellence and standardization of Ad Sales Business Reporting practices
across Jharkhand, Patna and Rajasthan.
Other work areas during my training period include:
 Planning an lifestyle category event(cost analysis, revenue generation avenues , clients
feedbacks)
 Sales experience of working in Lifestyle Category with a target of 50 L for 4 months during
training.
 Also took Advertiser feedback on advertising needs and insights on seasonal factor of
advertising with key focus on lifestyle and jeweler clients.
 SMD training – Reader Feedback, Back end MIS data understanding, Production working etc.
Trainee in corporate communications dept. during my summer interns with Mahindra and
Mahindra
5th June – 7th Aug 2012
 Worked on an ecommerce website targeting internal employees of Mahindra.
 Studied Target audience (internal customers of Mahindra) needs, product demands by taking
personal interviews and feedback questionnaire.
 Benchmarked other internal ecommerce websites of other companies.
 Studied the peculiarities of processes.
 Developed the USP of the website and also the differentiation quotient.
Achievements
 Secured 3rd position in assessment test conducted in Sri Balaji society
 Scored first rank in the school (10+2)

3.  Awarded Miss academics
 Was a part of creative team during MBA and won Drishti (Annual Event) for my college for
two consecutive years.
Place : Bhopal
Date : 11th Dec 2015