how to provide a simple yet aceptable approach of fostering digital creativity platform to the community startups for provide vertical industry solutions.

1. by Tanto Suratno [730563]
GTP PRISMA - Project Research of IMS and SmartCity
SmartCom
for better indonesia digital creative industry

2. business shift
smartcom platform
innovation factory
extend & exposure
indonesia digital creative
content:

3. i analyse , that there is a
Shift;
Old Telco
passive
one direction
Telco 2.0
Web 2.0
human2human
active, multi directions
IoT 2.0
digital business
human2human
thing2thing
active
multi directions

4. future
Digital
Business
Platform
internet of things
is
i think …

5. .. and i believe, …technology leadership alone does not
basic approach of
tech leadership;
mean winningthe market

6. techlayer
i define …
evolution of
Intelligent(
Network(
IN(
Open(APIs(
SOA/Parlay/JAIN(
Telecom(APIs(
Parlay(X(/(GSM(
one(/(OMA(NGSI(
Cloud(ApplicaAons(
RCS(/(UC(/(eGov,(eHealth,(
eTransport,(eUAliAes((
IN(Services(Based(on(SIB(
Service(Delivery(PlaJorm(
(SOA)(
Smart(City(Future(Internet(
Core(PlaJorm(
IN(Overlay(Architecture(
IP(MulAmedia(Subsystem(
(IMS)(
Evolved(Packet(Core((EPC)(
Circuit(Switch(Network( IP(Network((NGN)(
Mobile(Broadband(
IP(Network(
PSTN( GSM( IP( DSL( UMTS( WLAN( Cable( HSDPA( LTE( WLAN(
Network(AbstracAon(
Open(Service(APIs(
Network(AbstracAon(
Open(Service(APIs(
IT#Impact#On#Telecom#
IMS(
MTC(
VoIP(/(SIP( All(IP(
People(&(
Things(

7. Intelligent(
Network(
IN(
Open(APIs(
SOA/Parlay/JAIN(
Telecom(APIs(
Parlay(X(/(GSM(
one(/(OMA(NGSI(
Cloud(ApplicaAons(
RCS(/(UC(/(eGov,(eHealth,(
eTransport,(eUAliAes((
IN(Services(Based(on(SIB(
Service(Delivery(PlaJorm(
(SOA)(
Smart(City(Future(Internet(
Core(PlaJorm(
IN(Overlay(Architecture(
IP(MulAmedia(Subsystem(
(IMS)(
Evolved(Packet(Core((EPC)(
Circuit(Switch(Network( IP(Network((NGN)(
Mobile(Broadband(
IP(Network(
PSTN( GSM( IP( DSL( UMTS( WLAN( Cable( HSDPA( LTE( WLAN(
Network(AbstracAon(
Open(Service(APIs(
Network(AbstracAon(
Open(Service(APIs(
IT#Impact#On#Telecom#
IMS(
MTC(
VoIP(/(SIP( All(IP(
People(&(
Things(
Network
… and this is
the
layer

8. Intelligent(
Network(
IN(
Open(APIs(
SOA/Parlay/JAIN(
Telecom(APIs(
Parlay(X(/(GSM(
one(/(OMA(NGSI(
Cloud(ApplicaAons(
RCS(/(UC(/(eGov,(eHealth,(
eTransport,(eUAliAes((
IN(Services(Based(on(SIB(
Service(Delivery(PlaJorm(
(SOA)(
Smart(City(Future(Internet(
Core(PlaJorm(
IN(Overlay(Architecture(
IP(MulAmedia(Subsystem(
(IMS)(
Evolved(Packet(Core((EPC)(
Circuit(Switch(Network( IP(Network((NGN)(
Mobile(Broadband(
IP(Network(
PSTN( GSM( IP( DSL( UMTS( WLAN( Cable( HSDPA( LTE( WLAN(
Network(AbstracAon(
Open(Service(APIs(
Network(AbstracAon(
Open(Service(APIs(
IT#Impact#On#Telecom#
IMS(
MTC(
VoIP(/(SIP( All(IP(
People(&(
Things(
smartcom
… and this is
the
platform layer

9. Intelligent(
Network(
IN(
Open(APIs(
SOA/Parlay/JAIN(
Telecom(APIs(
Parlay(X(/(GSM(
one(/(OMA(NGSI(
Cloud(ApplicaAons(
RCS(/(UC(/(eGov,(eHealth,(
eTransport,(eUAliAes((
IN(Services(Based(on(SIB(
Service(Delivery(PlaJorm(
(SOA)(
Smart(City(Future(Internet(
Core(PlaJorm(
IN(Overlay(Architecture(
IP(MulAmedia(Subsystem(
(IMS)(
Evolved(Packet(Core((EPC)(
Circuit(Switch(Network( IP(Network((NGN)(
Mobile(Broadband(
IP(Network(
PSTN( GSM( IP( DSL( UMTS( WLAN( Cable( HSDPA( LTE( WLAN(
Network(AbstracAon(
Open(Service(APIs(
Network(AbstracAon(
Open(Service(APIs(
IT#Impact#On#Telecom#
IMS(
MTC(
VoIP(/(SIP( All(IP(
People(&(
Things(
Service&Apps
… and this is
the
layer

10. innovation factory
… and we define this as
the
(soft-client)
creativity platform
… and this as
the
(smart-com)

11. creativity platform
… and this as
the
(smart-com)
…how
BIG is our idea….
Global Talent Program
PRISMA - SmartCom

12. creativity platform
… and this as
the
(smart-com)
…how
BIG is our idea….
Global Talent Program
PRISMA - SmartCom
in country
ideation
session
1 month
in Fraunhofer
Classical
Research
IMS, SDP,
SmartCity
1 month
in Country
implementation
Session
IMS, SDP, SmartCity
1 months
in Company
Post GTP Actualisation Program
6 months

13. creativity platform
… and this as
the
(smart-com)
…how
BIG is our idea….
Global Talent Program
PRISMA - SmartCom
Cost%structure% Revenue%streams%
Key%resources%
Key%
ac1vi1es%
Key%
partners%
Value%
proposi1on%
Customer%
rela1onships%
Customer%
segments%
Channels%
• Bus and Train passenger
• Self-service
• Automated service
• Certainty… (in route,
time & cost)
• Best Route Planner
• Hot Offering
• Advertising Fee
• PT. KCJ
• PT. TransJakarta
• Store/Merchant
• Mobile application
• Web server
• Server
• Network (Speedy, Flash,
Wifi.id, other internet)
• O & M server
• Human resources
• Develop, Maintain and
update content
• Partnership with
advertiser
• Advertiser
• Account manager• Ads Plalform
• MD Media
• Create Inventory
• Selling Inventory
• O & M server
• Human resources
• Premium app
• Transaction Fee
Remarks:
• Retail
• B2B
Cost structure
Revenue streams
Key resources
Key
activities
Key
partners
Value
proposition
Customer
relationships
Customer
segments
Channels
! Tourism related
merchants
! Conduct electronic
promotion to
tourists (device,
web site, digital
signage)
! Relevant
advertising to tourist
location and
condition
! Bundled in special
tourist
communication
service package.
! Key accounts
! Reconsiliation
report
! Membership
contract
! Activation fee
! Advertisement push/display fee
! Content
Management
System
! Account manager
! Maintain updated
content
! Promote (push/
display) merchants
! Promotion media
provider
! Operator/ MVNO
! Software license
! Operation cost
Cost structure
Revenue streams
Key resources
Key
activities
Key
partners
Value
proposition
Customer
relationships
Customer
segments
Channels
! Foreign visitors
! Domestic visitors
! Updated & acurate
tourist information
! Ease of traveling
! Fit trip planner
! Comfortable
booking system
! Intuitive/ user
friendly application
! Tourism portal
! Mobile App
! Personal assistance
! Brokerage/ commission fee
! Advertising
! Administrator
! CMS
! Contact center
! Maintain updated
content
! Promote (push)
information
! Tourist assistance
! Tourism boards
! Travel agents
! Accomodation
provider
! Transportation
provider
! F&B merchants
! Stores
! Attraction
provider
! Payment
gateway provider
! Software license
! Operation cost
! Marketing

14. creativity platform
… and this as
the
(smart-com)
BUSINESS'PLANNING'ANALYSIS''
OF'JAKARTA'PUBLIC'TRANSPORTATION''
JAKtrans'
!
“You!can't!understand!a!city!without!using!its!public!
transporta7on!system.”!!
―!Erol!Ozan!
Dwi'Widodo'
Patricia'
Sri'Maiza'
Handril'
Herwindo'A'Nugraha'
Berlin!2014!
SmartCom:)Car)Nanny)
QueueMe% QueueMe
Smart&Farming:&Empowering+Farmers+
Smart&
Informa/on&
Smart&Sharing&
1 Weather&
1 Commodity&stock&price&
1 Supply&and&Demand&
1 Government&Policy&&&
Regula/on&
1 Embedded+na1ve+app+on+
various+devices+
1 Expert&sharing&
1 Experience&/&best&prac/ce&
sharing&
1 Group&Discussion&
1 Web+based&
Smart&Health:&An#App#a#Day#Keeps#the#
Doctor#Away#
Smart&
Consulta1on&
Smart&Database&
Smart&Monitoring&
7 Video&conference&for&
pa1ent&and&doctor&
7 Embedded#na5ve#app#on#
various#devices#
7 Remote&health&monitoring&
7 Na5ve#app&
7 Centralized&medical&record&
database&for&doctor&
7 Accessible#via#hybrid#
mobile#app#or#web##
Smart&Home:&Home%in%Your%Hands%
Smart&
Entertainment&
Home&monitoring&
&U1lity&metering,&
Awareness&&&
safety&
Home&automa1on&
&&energy&saving&
; Video&on&Demand&
; Cloud&Synchroniza1on&
(Photo,&Video,&Music,&
Streaming)&
; Embedded%na0ve%app%on%
various%devices%
; Remote&control&and&
automa1on&of&home&
appliance&
; Na0ve%app&
; Home&dashboard&for:&
electricity,&water,&gas,&
whether&&&environment&
; Video&surveillance&
; Accessible%via%hybrid%
mobile%app%or%web%%
Smart&Media&&&Communica1on:&Home%in%
Your%Hands%
Smart&
Entertainment&
Adver1sing&
8 Video&on&Demand&
8 Media&online&
8 Live&TV&
8 User&Generated&Content&
8 Embedded%na0ve%app%on%
various%devices%
8 Integra1on&with&MD&
Media&content&
8 Targeted&ads:&
demographic&and&
geographic&
8 Accessible%in%all%so6%client%
devices%
?
…how
BIG is our idea….
the imagination is the limit

15. product, service & apps, the company, or perhaps the creativity limits
… out of the box
i try to think beyond

16. do we know what they want and like…?
they are the customers, today
the
digital
natives

17. do we know what they want for better learning…?
they are the customers, today
thestudents

18. do we know what they want for better friendship…?
they are the customers, today
the
y-generation

19. do we know what they want for better journey…?
they are the customers, today
the
commuters

20. do we know what they want for better family…?
they are the customers, today
the
mama

21. do we know what they want for better business…?
they are the customers, today
thebusiness

22. do we know what he wants for better life…?
….even he is the customer, today
thefarmer

23. is the creativityour soul?
….do we capable for identifying the
opportunities

24. … in the digital creativity industry
international index

25. … enabling innovator to make ideas happen for better indonesia
digital creativity platform
….so how should i do it

26. ….so how do they do it
.extend
&
exposure.
i call it ….
… then i define an approach
expose our capability to public, community, so
that they can make their ideas happen.
extend our reach beyond our boundaries

27. … the idea is allowing others to create BEST service and APPs to
suit their needs and communities, for better life, better Indonesia

28. … build, provide, deliver digital business ecosystem for Indonesia

29. ….creativity roadshow to students
Telkom University
Universitas Padjajaran
SMK

30. ….creativity roadshow to bandung startups

31. ….creativity roadshow to bali startups

32. ….creativity roadshow to yogya startups

33. ….creativity roadshow to malang startups

34. ….creativity roadshow to jakarta startups

35. ….creativity roadshow
to tangerang+depok startups

36. ….creativity roadshow
to surabaya startups

37. ….in the time of BestApps.ID
… Hackathon session
Thousands participants, hundreds innovations

38. ….in the time of BestApps.ID
… Hackathon session

39. ….in the time of BestApps.ID
… FINALE session

40. ….in the time of BestApps.ID
… FINALE session

41. ….collection of Innovations
… vertical industry segments
Bank%Management%
Services%
Educa4on%
Management%Services%
Energy%&%Resources%
Services%
Financial%Management%
Services%
Government%
Management%Services%
Hospitality%&%Business%
Services%
Healthcare%&%Welfare%
Services%
Logis4cs%&%Transport%
Services%
Manufacturing%&%
Agribusiness%%Services%
Media%&%
Communica4on%%
Services%
Military%&%Police%%
Services%
Property%
&Construc4on%%
Services%
Trading%&Distribu4on%
Services%
Finance%&%
Corpora4on%
Smart%
Solu4on%
Government%
&%Educa4on%
Tourism%
Data%
Mone4zing%
Adver4sing%
E%Health%
Smarthome%
&%Mobility%
Vertical
Industry
Segment
Service
Ecosystem
Call/Conf%Control% Messaging% Presence%
Loca4on% Address%Book% File%Transfer% ID%
…% Data%
Management%
Device%
Control%
CRM% Charging% Billing% Security% QoS% Connec4vity% OSS% Scalability%
M2M%
Enablers%
MTC% EPC% IMS% REST%HTTP%WebRTC%SIP%
Over The Top CommunicationTelco Core Network Capabilities
Generic IT Capabilities
Human To Human Machine To Machine
Smart
Business
Solution
Platform
Gateways
Devices
Sensors

42. ….at last, all innovations become part of solutions
…in the marketplace

43. Thank You