Analysis of "A Leader’s Guide to Data Analytics"

1. A Learner’s
Guide to Data
Analytics

2. Insights from the Article
Florian Zettelmeyer explains why
it is the working knowledge that
is critical.

3. Start with the Problem
It is absolutely imperative for
analysts to have a strategy and a
well define before collecting data.

4. Relevance to the Manager
It is the executive who has the
problem in hand and how
company should incorporate
analytics to solve it.

5. Understand the data-
generation process
Judgement of the quality of the
analytics can be fruitful if one
knows the difference between
good and bad data.

6. Manager’s Perspective
Take a step back and establish
some fundamentals and have a
sixth sense of what they can
learn from data.

7. Comparison between groups is a
very pivotal factor in data
analytics for a manager.

8. Reverse Causality
Problem
Managers think the data is useful
in driving sales but it is some
other factor that is responsible
for the same.

9. Use Domain Knowledge
Managers should use their
business acumen to account for
the strange results.

10. KNOW IT - DO NOT JUST
THINK IT
Knowledge needs to be shared
among all the working levels of
the organization to have a better
output.