Posts analytics - 3 best usage tips

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3 tips on how to benefit from the Best and Worst Posts analytics report at TrueSocialMetrics.com - Discover the similar patterns for the most effective and the least effective posts. - Compare the tactics of your top posts and competitors’ best posts. - Get ideas about popular hashtags, keywords for new posts.

Marketing Technologie Business

TrueSocialMetrics
3 tips
on how to benefit from the
Posts analytics report

How to use Posts report
1. Discover the similar patterns for the most
effective and the least effective posts.
2. Compare the tactics of your top posts and
competitors’ best posts.
3. Get ideas about popular hashtags, keywords for
new posts.

1. Discover patterns
Discover similar patterns for the most effective and the least effective posts. In the
following example, 4 out of 5 Worst posts were Retweets, while there is not a single
Retweet among top 5 Best posts. Which means for this Twitter account their own Tweets
work better than Retweets.

2. Learn from Competitors
Compare the tactics of your top posts and competitors’ best posts. In this example Coca
Cola uses trending topics to attract engagement - all 5 top posts are about Nelson
Mandela. And DietCoke uses calls to action asking to comment or retweet.

3. Get Ideas for posts
Use Posts analytics report for ideas about hashtags, keywords and types of content that
work the best for your audience and each social network. Then check these ideas with
Predictive analytics to create most effective posts.

welcome@truesocialmetrics.com
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Twitter: @2etag
Linkedin: truesocialmetrics-com
necromant2005@truesocialmetrics.com
tania.nikitenko@truesocialmetrics.com
Skype: necromant2005, tania_nikitenko
Gtalk: necromant2005, tania.nikitenko
Have questions?
We have answers:
www.truesocialmetrics.com

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Posts analytics - 3 best usage tips

1. TrueSocialMetrics 3 tips on how to benefit from the Posts analytics report

2. How to use Posts report 1. Discover the similar patterns for the most effective and the least effective posts. 2. Compare the tactics of your top posts and competitors’ best posts. 3. Get ideas about popular hashtags, keywords for new posts.

3. 1. Discover patterns Discover similar patterns for the most effective and the least effective posts. In the following example, 4 out of 5 Worst posts were Retweets, while there is not a single Retweet among top 5 Best posts. Which means for this Twitter account their own Tweets work better than Retweets.

4. 2. Learn from Competitors Compare the tactics of your top posts and competitors’ best posts. In this example Coca Cola uses trending topics to attract engagement - all 5 top posts are about Nelson Mandela. And DietCoke uses calls to action asking to comment or retweet.

5. 3. Get Ideas for posts Use Posts analytics report for ideas about hashtags, keywords and types of content that work the best for your audience and each social network. Then check these ideas with Predictive analytics to create most effective posts.

6. welcome@truesocialmetrics.com Google+: +TrueSocialMetrics Twitter: @2etag Linkedin: truesocialmetrics-com necromant2005@truesocialmetrics.com tania.nikitenko@truesocialmetrics.com Skype: necromant2005, tania_nikitenko Gtalk: necromant2005, tania.nikitenko Have questions? We have answers: www.truesocialmetrics.com