3 tips on how to benefit from the Posts Diagnostic report at TrueSocialMetrics.com. Use the Diagnostic report to find out which topics are the best at engaging your followers. That is, which topics are triggering a conversation, or are more likely to be shared or favorited.

1. TrueSocialMetrics
3 tips
on how to benefit from the
Diagnostic report

2. How to use the Diagnostic report
1. Analyze the posts from your Social Media
Campaigns.
2. Evaluate your Content Strategy Consistency in
comparison with your competitors' content.
3. Use Content Segmentation to find the most
effective content tactics.

3. In this example, we can analyze DoubleTree Amsterdam hotel in the context of 5 different groups
of hotels:
1) Amsterdam Competitors.
2) All Hilton Group hotels in Amsterdam.
3) Which DoubleTree hotel is the best in Western Europe
4) Which DoubleTree hotel is the best in Europe
5) Which DoubleTree hotel is the best among Europe hotels located in capital cities.
How to use the Diagnostic report
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4. 1. Analyze Campaign posts
Use Custom Segments feature to isolate your Campaign posts or simply select the long
date range which includes the period of your Social Media Campaign to analyze the
Effectiveness of the Campaign Posts.
Read the full case study: Analyzing The Best Facebook Campaigns 2012
In this example Oreo’s Facebook Daily Twist Campaign lasts 100 days - 25 Jun’12 - 2 Oct’12, we used a
year-long timeframe for analysis. We can see that Campaign had two peaks - at the beginning and closer
to the end of the 100-days period. And we can instantly find the best performing posts of the Campaign.

5. 2. Compare Content Consistency
Read the full case study: Soda wars: top 5 soda brands on Twitter
Mountain Dew tweets
From an example below, we can see that almost all of the Mountain Dew tweets demonstrate a good
performance, while among Coca Cola’s tweets there is only one superstar tweet and other posts don’t get
too much interaction.
Coca Cola tweets
Using Diagnostic report at Competitors section you can visually analyze how consistent is
yours and competitors’ content strategy. Is every tweet a good performer or are there just a
few one-in-a-month super-star tweets with the rest of the posts being losers?

6. 3. Compare Content Segments
Compare several Content Segments with each other to find the most effective posting
tactics. In this example, we compared Owned content (tweets created by owner of the
account) and Rented content (Retweets from other accounts) segments for Coca-cola’s
Twitter account. And we can clearly see that almost all of the Owned content have some
social interactions. While the Rented content graph demonstrates the “purple necklace”
trend - no social interactions for every tweet whatsoever.
Owned content
Rented content

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