Tourism Marketing Solutions
2015 Prospectus

Table of Contents
Introduction 3
Programmes
TMS.Connect 4
TMS.MICEBox 5
TMS.Accelerate 6
TMS.Analyse 7
TMS.Support 8
TMS.Bytes 9
Contact 10
2

2015 Prospectus
2014 has been a very busy year for Tourism Marketing
Solutions. We have worked with a very diverse group of
suppliers and with some of the Conference and Incentive
market’s key industry providers.
Our TMS.MICEBox programme was picked up at a rapid
pace seeing quite a number of regions and individual
suppliers investing in training. The motivation here is to
ensure that staff and operators have the knowledge and
tools to help secure more business in this sector.
The TMS.Connect programme continued to be the primary
focus for a number of our clients, which meant we were
able to generate some great visibility and hundreds of
leads for the products and services who participated.
The biggest difference this year was an increase in
enquiries about using TMS professionals to step in and
assist when staffing levels were low, ensuring that client’s
were able to keep up with the workload and not fall
behind.
We have also recognised that not everyone wants to
commit to the larger programmes we offer and to
acknowledge this 2015 will see two new products in the
Prospectus called TMS.Support and TMS.Bytes.
Our programmes have limited space so please call us
immediately to secure your place.
Thank you for your continued support of Tourism
Marketing Solutions. We look forward to working with you
in 2015.
Kind regards,
Tania Adolphe
3
“TMS have produced
significant business
and leads over the
past years for the
property, I would have
no hesitation in
recommending them.”
Clare Davies,
Grand Mercure Hotel

A comprehensive sales and marketing program for
businesses in the conference, incentive and events
sector.
All businesses need to grow. The reality is that without
clients you can’t. Quite often your staff are tied up with other
projects and may not have the time, or the resources needed
to grow enquiries or generate greater visibility for your
product. Sometimes you miss opportunities because you
don’t have a second pair of hands that can step in at the
right time for you.
Join TMS.Connect
And have a dedicated and professional TMS consultant
communicate with Destination Management Companies,
PCO’s, incentive houses, event companies, travel
management companies, corporates and associations on
your behalf.
Along with a small group of complementary and non
competing products TMS will proactively develop interest and
business leads for you via regular personal phone calls to key
people, onsite sales calls and scheduled emails to the TMS
qualified database of contacts in New Zealand.
Ideal for:
• Medium to large tourism businesses operating in the
convention and incentive sector
• Businesses wanting the expertise of a senior Sales
manager without the overheads or costs
Details
• 300 phone calls per quarter
• 30 sales presentations per quarter
• Tradeshow assistance
• We work with non-competing products in each region
• You have access to the expertise of a TMS consultant
• Proactive sales representation
• Quarterly EDM sent to the TMS database
Results
• You receive a database of qualified contacts
• Monthly activity report including market intelligence
• Established relationships with buyers
• Visibility and increased product knowledge with buyers
Terms and Conditions
Minimum participation levels apply
Cost
6 month minimum contract on monthly fee of $2500 + GST
TMS.Connect
'We have really enjoyed
working with TMS and
hope to continue
working with you in the
future. We have
definitely benefited
from the qualified
contacts that have
been provided over the
past couple of years.”
Brian Howie,
Head of Operations,
Millbrook Resort
4

An interactive workshop designed to educate and train
your conference and events staff so that they are skilled
at driving more business into your hotel, service or
product.
How will your new recruits learn all the necessary techniques
and tools of selling to the conference and incentives market?
Even long-term staff must learn new systems and procedures.
In this fast paced industry nothing stands still and your
business can’t afford to either.
Invest With TMS.MICEBox
Our facilitators will teach your team selling techniques and
handy hints that will help you secure more business, so you
can enjoy a long-term investment from your clients.
Ideal for:
Anyone in your organisation involved in the selling process and
is client facing or conducting telephone sales.
Details
• Interactive 4-hour workshop
• Customised training available throughout New Zealand
• Your team trained and educated on the conference sales
process
• The workshop is designed to unite your onsite team and
create a better understanding of the MICE market
• The workshop is designed for 10 - 20 participants per
session.
• Encourages participants to understand more about how C&I
buyers purchase product, understanding the characteristics
of the buyers and much more.
Results?
Your staff will have the ability to up-sell, cross sell and convert
every enquiry to actual business through the conference sales
process
Each delegate will receive a hands-on workbook to refer to
during practices throughout their day
We’ll create a winning team or region through sales training
modules specialising in the C&I segment
Terms and Conditions
Minimum participation levels apply
Travel costs apply out of Auckland
Cost
Priced from $350 + GST per person (based on minimum 10
participants)
TMS.MICEBox
“This is the second
year I have engaged
Tourism Marketing
Solutions to conduct
TMS.MICEBox
training. The
response to the
training is excellent
and assures us we are
on the right track
with providing our
operators the tools
they need to succeed
in the C&I industry.”
Bree Jones,
Tourism Dunedin
5

TMS.Accelerate
Are you feeling the pressure to generate leads in order
to achieve your targets?
Perhaps your challenge is that you don’t have enough staff, the
database is outdated and financial resources are limiting your
attendance at trade shows, and from doing the marketing
activity necessary to reach your targets.
What you need is:
TMS.Accelerate
A program designed to ‘Accelerate’ your lead generation and
give you tangible and solid results you can act upon
immediately.
We do what others aren’t able to – make 100’s of phone calls
to a highly qualified and tailored database of PCOs,
Associations and corporate meeting planners on your behalf.
By generating interest in your product we can produce
anywhere from 50 – 200 qualified leads. We pass these leads
on to you with all contact information so that all you have to
do is follow up and convert all potential leads into business.
Ideal for:
• Small to large tourism businesses operating in the
convention and incentive sector
• Businesses who want to increase leads in the short to
medium term
Details
• Short term targeted programme running for 6-8 weeks
• Lead generation programme is for NZ or Australia
• We target your ideal business base
Results
• You get a qualified database of 50 – 200 contacts
• Increased market coverage and brand visibility
Terms and Conditions
• TMS.Accelerate programmes are subject to scheduling by
TMS to ensure maximum effectiveness
Cost
$3000 - $8000 + GST
(Depends on the number of contacts)
“TMS have a very
ethical approach in
delivering the most up
to date market
research with their
Accelerate programs.
It is important to know
that the ongoing
benefits of the TMS
Accelerate are still
materializing but
requires active follow
up from the initial
TMS work.”
Steven Emery,
Distinction Hotels
6

TMS.Analyse
Every business plan should include a market analysis.
Are you starting a new business? Are you evaluating your
region’s ability to grow the conference and incentive market?
Are you reviewing the current state of your existing business?
Every year the market changes and each year you should
review your potential market, not just the actual market you
already serve.
What if you were limiting yourself to existing customers when
there could be another audience perfect for your product? Your
target market could be much wider than the one you already
reach and the only way to find that out is to conduct research.
How do you determine what these opportunities are?
Through TMS.Analyse
This is an independent market analysis programme where TMS
reviews in-depth information about the conference and
incentive sector. We look at your product mix and determine
where your opportunities lie and advise what changes, if
necessary, are required for the future growth of your region or
business.
TMS will conduct a thorough internal and external analysis of
your business to identify key opportunities and issues. For
regions this includes meeting with local operators and for
businesses this involves a full product review.
Ideal for:
Businesses at launch phase or during challenging periods of
growth
Details
• A thorough internal and external analysis of your business
including SWOT analysis
• Comprehensive research into the conference and incentive
segment and your ability to deliver
Results
You will be provided with a detailed plan based on
recommendations for your future sales and marketing activity
Cost
Priced from $5000 + GST depending on scope of work
"Your Analysis of
The Coromandel will
be instrumental in
our development of
the C & I market.
Many thanks for
your professional
input."
Megan Nunn,
Destination Coromandel
7

TMS.Support
Not enough staff?
Perhaps a team member has recently left the organisation or
you have staff away on extended leave? Maybe your workload
is piling up and your productivity has dropped but you have
monthly sales targets that still need to be achieved.
Now imagine having all those worries go away. No more long
hours doing three jobs. Why, because we have the solution for
you.
TMS.Support is what you need.
We can provide you with that crucial support just when you
need it. A custom designed programme when TMS steps in to
fill the gap where and when you most need it.
Depending on your location a highly qualified senior TMS
consultant can work with you on or offsite. With years of
experience they bring a wealth of knowledge and can hit the
ground running. We know what you need and we know how to
deliver.
Ideal for:
Businesses requiring short-term assistance
Details
• Custom designed programmes based on client
requirements
• Event management of famils and regional hosted events
• Follow up pending enquiries, conversion of business,
negotiation
• Offsite or onsite assistance depending on location of your
business
• Personalised support from a Senior Consultant with years
of conference and incentive experience
Results
• We get things done
• Targeted and measurable
• Market intelligence
• Relationship with buyers
Cost
From $150 + GST per hour
(Based on client’s requirements)
"Having a TMS
expert support our
team in the
conversion of all the
leads you have
generated for us was
invaluable”
Terry Holt,
General Manager,
Spencer on Byron
8

TMS.Bytes
1. TMS Website listing
Includes:
• Your product or services listed on TMSolutions.co.nz
• Increased profile to buyers
• Links provide increased exposure to your own website
Cost
Monthly fee of $250 + GST
Minimum of three months
2. Solus Electronic Direct Mail (EDMs)
Includes:
• Personalised exclusive electronic communication to TMS
New Zealand databases
• Exposure for up to 2000 contacts
• Traffic driven to your own website
Cost
$500 + GST each
EDM’s are subject to scheduling by TMS to ensure maximum
effectiveness
3. TMS quarterly newsletters
Inclusion in TMS newsletter to all New Zealand databases
Sent February / May / August / November
Cost
$350 + GST per newsletter
Advantages
• Click through to website – includes a click through from
‘read more...’ to TMS Voice on TMSolutions.co.nz
• Permanent visibility on TMSolutions.co.nz, your article can
be read anytime
• Costs are associated to the placement of your article on
TMSolutions.co.nz
4. Trade show representation
Trade shows can include:
Convene, MEETINGs and Convene South
• A senior TMS consultant will represent your product on a
TMS branded stand
• Your product will feature in our Venue listing sheets
• Full report of appointment stream will be produced post
show
• Representation may be shared with other venues or
products (subject to the style of show and number of
products being represented)
Cost
From $1000 +GST – dependent on show and participation
levels.
“For the last few
years Tourism
Marketing Solutions
has assisted us in
sourcing qualified
buyers for our
conference and
incentive-related
trade events. We get
the best match
between buyers and
sellers every time.”
Trish Freeman,
ProMag Publishing Ltd
9

Contact
10
All enquiries should be directed to:
Tania Adolphe
Director
Tourism Marketing Solutions
Phone: +64 9 410 9738
Fax: +64 9 410 9742
Email: sales@tmsolutions.co.nz
P.O. Box 31-455
Milford
Auckland 0741