Cheetah Mobile (NYSE: CMCM) is the world’s leading mobile security and tool provider as we are currently ranked as the largest mobile application developer in the world. Serving more than 567 million mobile monthly active users (MAUs) by the end of September 2015, our core products and services include Clean Master, Battery Doctor, CM Security, CM Launcher. As 74% of our mobile MAUs are overseas users outside of China, we seek for further expansion in the international market by concentrating on English users. We therefore want to incorporate high quality news content into our mobile apps in the U.S as the way to enhance the overall user experience for overseas users. At present, we are interested in extending our range of news content and would appreciate any possible cooperation with your company in terms of licensing our uses of your company’s news content in our products and services.

1. Content Cooperation
Proposal

2. 2© Cheetah Mobile 2015. All rights reserved. 2© Cheetah Mobile 2015. All rights reserved.
• Introduction to Cheetah Mobile
• Massive Traffic & Successful Monetization
• Cooperation Scenarios
Summary

3. 3© Cheetah Mobile 2015. All rights reserved. 3© Cheetah Mobile 2015. All rights reserved.
Introduction to Cheetah Mobile

4. 4© Cheetah Mobile 2015. All rights reserved. 4© Cheetah Mobile 2015. All rights reserved.
Cheetah
Mobile
is
a
leading
mobile
internet
company
with
approximately
443
million
mobile
monthly
ac9ve
users
as
of
March
31st
,
2015.
70.9%
of
the
mobile
MAU
comes
from
outside
of
China.
Its
mission
cri9cal
applica9ons,
including
Clean
Master,
CM
Security,
BaKery
Doctor,
CM
Browser,
and
Photo
Grid,
help
make
the
Internet
and
mobile
experience
speedier,
simpler
and
safer
for
users
worldwide.
Cheetah
Mobile
is
the
#1
Android
Tools
App
provider
worldwide
and
the
second
largest
provider
of
Internet
security
applica9ons
in
China.
NYSE: CMCM

5. Key APPs! Google Play Rank(1) Avg. Rating(2) GP Review(3)
Clean Master
Battery Doctor
Photo Grid
4
28
30
4.7!
4.7!
4.5!
CM Security
4.5!
CM Browser 18 4.6!
9
30,432,177
14,528,281
1,706,260
7,257,680
4,767,454
Diversified Suite of Mission Critical Applications
Notes:
1. App
Annie
monthly
downloads
ranking
(excluding
games)
in
April
2015
2. Out
of
a
score
of
5,
as
of
Nov
18,
2015
3. As
of
Nov
18,
2015

6. San
Francisco
Beijing
Zhengzhou
Suzhou
Hangzhou
Guangzhou
Zhuhai
Over
2000
employees
worldwide;
Up
to
20+
offices
globally
Deepening Global Penetration
Taiwan
Mexico
Brazil
UK
Singapore
Russia
Indonesia
Paris
Berlin
Shenzhen
New
Delhi
Bombay
Bangalore
Shanghai

7. !
Ranking
(1) Headquarters
Facebook1
Cheetah Mobile2
Electronic Arts4
5
Doodle Mobile6
Google3
No.2 Publisher on Google Play's Rankings Worldwide
Publisher
Note:
(1) Rank by download
Data by AppAnnie 2015 Oct : https://www.appannie.com/indexes/google-play/rank/overall/
Outfit7

8. 8© Cheetah Mobile 2015. All rights reserved. 8© Cheetah Mobile 2015. All rights reserved.
Massive  User  Base
Massive  User  Base  Global  Footprint 
~74%  Mobile  
MAU  Oversea(1) 
567MM  Mobile  MAU   (1)
Notes:!
1. As of Q3. 2015

9. 9© Cheetah Mobile 2015. All rights reserved. 9© Cheetah Mobile 2015. All rights reserved.
Mobile
MAU
(mm)
Continuing Growth of Massive Global Mobile User Base
12x
46
80
120
166
223
284
340
395
443
494
567
0
100
200
300
400
500
600
Mar2013 Jun2013 Sep2013 Dec2013 Mar2014 Jue2014 Sep2014 Dec2014 Mar2015 Jun2015 Sep2015

10. 10© Cheetah Mobile 2015. All rights reserved. 10© Cheetah Mobile 2015. All rights reserved.
 Worldwide  Partners 

11. 11© Cheetah Mobile 2015. All rights reserved. 11© Cheetah Mobile 2015. All rights reserved.
Massive Traffic & Successful Monetization

12. 12© Cheetah Mobile 2015. All rights reserved. 12© Cheetah Mobile 2015. All rights reserved.
Our  Content  Audience   
-­‐
100,000,000
200,000,000
300,000,000
400,000,000
500,000,000
600,000,000
700,000,000
Estimated
Global
Daily
Users
on
Cheetah
Mobile
Content
Platform
Close to 600 Million Daily by end of 2016

13. 13© Cheetah Mobile 2015. All rights reserved. 13© Cheetah Mobile 2015. All rights reserved.
Our  Content  Impression   
-­‐
500,000,000
1,000,000,000
1,500,000,000
2,000,000,000
2,500,000,000
3,000,000,000
3,500,000,000
4,000,000,000
Estimated
Global
Daily
PV
to
Content
Partners
3.4 Billion Daily PV by end of 2016

14. 14© Cheetah Mobile 2015. All rights reserved. 14© Cheetah Mobile 2015. All rights reserved.
Excellent Monetization Ability
Leverage Cheetah Orion for Precise
Audience Targeting
42+ proprietary tags
Psychographics/Demographics/
Consumer Behavior
Device/OS/Carrier
Localization
Purchase & Engagement Patterns
Predictive algorithm
Ø Select the Right Audience
Ø Serve with the Right Contents &
Ads at the Right Time
$
Revenue Growth and

15. 15© Cheetah Mobile 2015. All rights reserved. 15© Cheetah Mobile 2015. All rights reserved.
Our  Sustainable  Revenue  Growth 

16. 16© Cheetah Mobile 2015. All rights reserved. 16© Cheetah Mobile 2015. All rights reserved.
p Time spend per user per day: 34 minutes
p The number of articles per user clicks per day: 17-18 (4 times more than traditional
media app)
Cheetah  Content  User  Experience 

Cheetah Apps

17. 17© Cheetah Mobile 2015. All rights reserved. 17© Cheetah Mobile 2015. All rights reserved.
 Premium,  Native  Ad  Placements 

18. 18© Cheetah Mobile 2015. All rights reserved. 18© Cheetah Mobile 2015. All rights reserved.
Cooperation Scenarios

19. 19© Cheetah Mobile 2015. All rights reserved. 19© Cheetah Mobile 2015. All rights reserved.
Cheetah  Content  User  Experience 
-  News  search  and  aggregation  app,  with  personalized  recommendation  engine 

20. 20© Cheetah Mobile 2015. All rights reserved. 20© Cheetah Mobile 2015. All rights reserved.
Cheetah  Content  User  Experience 
-  Easy  navigation,  easy  sharing,  easy  on  mobile  traffic  consumption  with  no  image  and  offline  reading  options 

21. 21© Cheetah Mobile 2015. All rights reserved. 21© Cheetah Mobile 2015. All rights reserved.
News  Integration  Scenarios  –  Clean  Master  result  page 
Action
complete
Pull down to
see more info

22. 22© Cheetah Mobile 2015. All rights reserved. 22© Cheetah Mobile 2015. All rights reserved.
News  Integration  Scenarios  –  CM  Launcher  Yoyo  with  news 
Pull on Yoyo
to see news
listings
Click to see
list and detail
pages

23. 23© Cheetah Mobile 2015. All rights reserved. 23© Cheetah Mobile 2015. All rights reserved.
News  Integration  Scenarios  –  iSwipe 
Pull up to
reveal news
list
Click to see
list and detail
pages

24. 24© Cheetah Mobile 2015. All rights reserved. 24© Cheetah Mobile 2015. All rights reserved.
How  it  works  –  1.Direct  content  inclusion  with  revenue  sharing  &  linking   back 
• Click to visit original
source URL
• Could consider
recommending more
articles beneath from
the same source in
the future
• Could consider
suggesting
subscribing to the
same media brand/
channel next
• Highlight of content
publisher
• Considering adding
brand logo for more
pronounced branding
effect next

25. 25© Cheetah Mobile 2015. All rights reserved. 25© Cheetah Mobile 2015. All rights reserved.
How  it  works  –  2.  Examples  with  partners  in  China,  to  deploy  next  in  India 
News aggregation list
Detail page with partner logo, to be
hosted on CM OR partner server if
service is fast and stable enough in
connecting via CM
Can integrate more content
recommendation from CM AND
partner together
CM to provide unified comment
system with review controls
(offensive words filtering)

26. 26© Cheetah Mobile 2015. All rights reserved.
THANK  YOU