This document provides marketing tips for using paid search advertising on Google to take business from competitors. It recommends targeting competitors' customers by using location-based advertising, keywords related to canceling a competitor's service, discounts on a competitor's products, and identifying times when competitors have low advertising spend. The overall message is that paid search can be an effective way to quickly gain new customers from other businesses through competitive keyword targeting and timing advertising correctly.
14. SERPs
Sounds like slurps.
Or a disease you really don’t want.
These change more than donald
trump changes his stories.
Same, good ol’ taste!
15. “What’s best for the user?”
2003 2018 2019
A timeline, YES! Oh boy!
“Let’s organize the world's information
and make it universally accessible and
useful.”
Don’t trust this shit bag.
RICH.
BITCHES.
“ADS…
ADS EVERYWHERE!”
“Please send us content and do our
dance to help us figure out how to
make this baby work!”
17. He’s clearly fucking drunk.
TOP 3 FACTS ABOUT GOOGLEBOT. FACT.
No hands*.
(*suggests previously punished medieval thief).
Producing flowers from up your
sleeve is magician-like*.
*We should have known he would tell us to look at
one thing and reveal another.
1 fact about GoogleSpider.
Spiders are really scary and even if they smile at you, they can still bite.
18. LET’S JUST KEEP AN OPEN MIND, EH?
“In the end, the trees chose the axe to lead them because it looked most like them”.
Work these bitches hard.
Remember that it’s our choice to dance for money, so let’s
keep it ‘Make Money’ focussed.
No money. No dancey.
20. Google Adwords
Of the ‘above-the-fold’ area in
Google SERPS
is PAID SEARCH ADVERTISING.85%
PAY TO
PLAY
21. JUST TO BE CLEAR; I’M NOT AN SEO BASHER.
MY BEST FRIEND’S AN SEO’ER.
But PPC is your fastest way to exponential &
Instant competitor customer conquesting.
So we’re going to science* the shit out of
some settings to make more money.
*Not really any science, I just wanted to sound cool.
22. GOOGLE & FACEBOOK
ADVERT CLICKERS
ORGANIC
(SEO)
CLICKERS
1
2
64.6%
Wordstream Research
35.4%
Wordstream Research
