This document discusses alternate reality games (ARGs) and their potential use for corporate learning. It provides examples of ARGs used for entertainment purposes and serious purposes. It then presents a case study of an ARG called "DevLearn 2009 Zombie Apocalypse" that was created for a corporate learning conference to introduce social media technologies and encourage networking. Another case study describes an ARG created for Constellation Wines to reinforce product knowledge and selling skills. The document argues that ARGs can be effective for new hire training, coaching, leadership development, and collecting feedback due to their ability to apply adult learning principles such as practicing skills and reflecting on learning.
2. All About Me Koreen Olbrish, CEO, Tandem Learning koreen.olbrish@ tandem-learning.com SL: Nina Sommerfleck Twitter: @koreenolbrish Blog: www.blogspot.com/learningintandem Website: www.tandem-learning.com
3. ARG: Alternate Reality Game Mix of real world and online competitive elements Collect clues to solve a mystery/puzzle Played individually or in teams Also called pervasive games
15. Case Study: Constellation Wine Goals: Reinforce product knowledge and messaging Practice selling skills Encourage networking and provide opportunities for relationship building Game structure: Team play Collecting “clues” Online and on site game play
22. Contact Me Koreen Olbrish, CEO, Tandem Learning koreen.olbrish@ tandem-learning.com SL: Nina Sommerfleck Twitter: @koreenolbrish Blog: www.blogspot.com/learningintandem Website: www.tandem-learning.com
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25. This leads to “knowledge,” the ability to recall and recognize facts and information
26. If it is a skill area being learned, the new skill is modeled and acquired
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28. Application of ideas and behaviors in concrete, real-world situations allows individuals to build them into their routine ways of thinking and acting
30. To fully integrate the new behavior, the individual must have the opportunity to assess effectiveness of new behaviors
31. Feedback from coach and manager provides focus, reinforcement of progress to performance expectationsReinforcement Strive for New Insights Source: Synthesis of academic research on learning theories by Kurt Lewin, John Dewey, Benjamin Bloom, The Forum Group and the Merck Science of Training Participation Guide
Hinweis der Redaktion
Transition to ARG – sprinkled ThemesPatient XDr. NoPresident’s Club CrusadeUsesWorld Without OilTraces of Hope – British Red CrossSkeleton Chase – Indiana University