3. Tinder is an app to connect and date
with people around you. If you swipe
right, you like or left and you pass. If
someone likes you back, it is a match!
You can chat with a match, you can
meet and even more...
4. So we decided, to A/B-test and
measure 6-6 different type of profiles
for males and females...
5. FEMALE PROFILES…
BASIC BRUNETTE SEDUCTIVE
BADGE MYSTERIOUS WITH BF
Hottest girl
on Tinder
6. …AND THE PERFORMANCES
seductive 110 match 53 messages
badge 103 match 44 messages
mysterious 87 match 44 messages
basic 86 match 42 messages
with BF 56 match 25 messages
brunette 46 match 15 messages
7. MALE PROFILES…
BASIC RICH GUY MYSTERIOUS
Hottest guy
on Tinder
BADGE THE DOCTOR
WITH GF
8. …AND THE PERFORMANCES
1 message
2 messages
0 message
0 message
rich guy 20 match
the doc 16 match
with GF 2 match 0 message
0 message
mysterious 11 match
basic 9 match
badge 2 match
A Tinder
legjobb pasija
9. We also made a survey with 1600
respondents. E.g. asked for the first
associations for the word Tinder...