2. Sephora is well-know in
the beauty industry. They
operates over 2,500
stores in 32 countries
worldwide. Customer can
find all kind of product
from skin care, hair care,
makeup, perfume.
3. Sephora has been succeeded with their loyalty programs.
The beauty insider encourage customer by saving the point
from the purchase.
4. The program has three level. The
customer need to spend specific amount
to get to the highest level which is VIB
Rouge.
5.
6. During the pandemic, to
encourage customer
purchased, Sephora has
launched two offers.
The first offer is that
customer can redeem
their point to get
percentage discount and
it launched from Sep 24
to Oct 4
7. The second offer is the customer can redeem their point to donate to charity. Customer will get
10$ - 30$ discount of their purchase. The amount of discount will be donated directly to charity.
8. By launching the new
offers for the
customer. Both of
programs are
available especially
online. Since the
pandemic, everybody
have to stay home,
and the more they
stay home the more
they tend to go
online. By giving the
offers, Sephora
encourage their
customer to buy
more.
