MarketMeSuite is the amazing social media marketing platform for small businesses. See who’s talking about topics related to your business both inside and outside of your social network, then engage and convert. We love what we do and have a lot of fun doing it. (This was originally uploaded to my duplicate account "TammyKahnFennell1" but this is the account you should follow me on!)
2. How it began…
Tammy: Hey Alan, I have been using this thing
called social media for my e-commerce biz…
Alan: Social media? I’m a developer. I am not social.
Tammy: But it can help you get more business,
I’ll show you…
4. Alan: Holy crap, it does work. And I can build
something that takes this concept and turns it into
software.
Tammy: Let’s do it.
Alan: High five!
*Disclaimer:
No actual high five took place.
7. 36 cups of coffee, 3 pizzas and 24 hours later….
We released
TweetBrand
8. TweetBrand was similar to DeskTweet, but we
figured out a way to brand the link underneath
the tweets with a person’s company name.
Like this:
People thought it was pretty
cool, and they paid for it.
9. The same week as TweetBrand’s launch,
Tammy went into the hospital to bring James
into the world.
Transcript for text conversation between Alan
{in england} and Tammy {in hospital}
Alan: We had our first sale of Tweetbrand!
Tammy: That’s great… a little busy.
Alan: Oh… well say hi to James for me.
But I answered.
16. So we streamlined.
Shut down other app projects.
Focused on MarketMeSuite and decided
to make it even more powerful.
MarketMeSuite 3.0
17. If this were a movie,
it would be a good time to
{Cue Photo Montage}
Because
a lot
happened.
18. It felt like a lot more
living through it,
but in a nutshell
Tammy
Moves
to the
UK
Small
seed
round
raised
Adobe
Air App
release
free
Work
begins
on
Inbox
For
Social
We score
Alec Stern
as our
awesome
advisor
19. And then we start to think…
Hang on a second…
Most of our users
are in the USA!
20. So we came to
Boston.
{Cambridge, technically}
21. {Immigration was a blast}
But we made it.
This guy looks like
he may have
bodies in his
freezer.
22. {Nearly half our team has relocated to be a part of this}
Culture Point: We’d
move for this
company.
{We believe in it that much}
23. May 2012 we were quite literally born again.
MarketMeSuite, LTD
was formed
in the USA.
24. {Second half of 2012 - 2013 in a nutshell}
•
Inbox For Social launched
•
Raised $2.25 million
•
Came to Boston {Cambridge}
•
API re-write for a highly scalable platform
•
Pivot from freemium to free trial
2014 Mission:
Grow and Scale!
31. But we aren’t
too loud.
•
•
•
Daily standups
HipChat used heavily
We like to get “in the
zone”
*Look…developers in their natural
habitat.
Do not sneak up on them as they are
easily startled.
32. No one punches a time clock. You know what you
have to do and when it needs to be done.
We
believe in
autonomy.
37. But we are humble.
And we ask for help when we need it.
38. We love
our customers.
We’re obsessed with customer happiness.
This means going above and beyond the call of
duty to make sure a customer is getting value and
wants to recommend us to others.
40. But we work smart.
•
We set up simple & robust
processes
•
We prioritize
•
We deploy stuff
•
We don’t have time for
bureaucracy
*How we decide who’s getting coffee
AlanDeskTweet (FREE)MVPFast to buildTweet out onlyQuentin birdFew thousand downloadsListened to our user and continued developing
AlanMade it yellowFirst PAID productFEEDBACK/DATA More feeds, Replies, home timeline.Novel Twitter API usage
AlanSolving for the small business, link backTwitter contacted us - Influenced DesignPulled ahead of other competitors(first sale) Tammy Next
Tammy
Tammy, Alan nextTalk to the fact that it wasn’t the last time that people answered at very important times in their life.Segway: At this point we wanted to really ramp up our development efforts…. HAND TO ALAN.
AlanVersion 1 warm memories.Solving for the small business… FEATURESGreat launch… early adopters Just the beginning…
AlanInterestingly! landscape changed fast, small businesses needs. We practicedata driven decisions, agile development. – ELABORATEMarketMeSuite was born.
Alan8 weeks later, rapid development… we released 2.0Notably, we implemented what our customers neededFacebook (multiple networks)Column formatFull screenRSSWith the momentum, we developed on…
Alan, Tammy NextStarted experimenting!Schedule Droid BlogMeStarted to find we were LOSING FOCUS (TAMMY NEXT)
Tammy
Tammy (SAY FINAL ADOBE AIR VERSION)
Tammy
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Tammy (pivot from freemium is last bullet, then mission growth and scale!)
Tammy
Tammy- REITERATE A FEW PRODUCT POINTS, SEGWAY INTO CULTURE
Tammy
Tammy
Tammy, Alan Next
Alan/Tammy
Alan/Tammy, Tammy next
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Tammy, this is last slide before end. Segway to next slide, and get demo revved up, hand to alan.