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WE KEEP YOUR BOTTOM LINE
TOP OF MIND.
| 2
AJAX UNION
is a full-service digital marketing
agency based in Brooklyn, NY.
Our team of digital marketing experts learn about
your business and we implement the latest cutting
edge technology to help you accomplish your
business goals. We don’t just come up with
innovative ideas, we get things done and we strive
to help you achieve a positive ROI.”
Joe Apfelbaum - CEO of Ajax Union
WHAT
WE DO
CASE
STUDIES
NOTHING LIKE A
LITTLE SOCIAL PROOF
| 3
GITOMER
• Created a beautiful landing page
• Directed qualified leads to the
page via social media, paid ads,
and display campaigns
• Carried over Jeffrey Gitomer’s
distinct voice across social media
platforms
DESIGN POINT
• Developed a stunning new site
• Created a strong, noticeable
brand voice
• Tripled the amount of incoming
leads in a 30-day period
• Doubled the amount of traffic to
MakerBot’s site
• Crafted email automation
sequences segmented by unique
audiences
• Experienced a 117% increase in
revenue
MAKERBOT
Nr
We learned so much about
ourselves by working with the talented
and creative team at Ajax Union. They
communicate like pros and execute
flawlessly.”
- John Cioffi, Partner
PROBLEM
SOLUTION
Missing a unified message, lack
of core values and identity.
Create new logo and tagline.
Rebrand marketing and website.
Responsive design to make the
site mobile friendly.
CASE STUDY
OPERATION REBRAND
| 4
RESULTS
Amount of leads
within a 30 day
period
Increase in
website traffic
3X
2X
Nr
Ajax Union delivers the best ROI with
their B2B lead generation and
nurturing services. Plus, they are so
much fun to work with, we really feel
like they are part of our family.”
- Jeffrey Gitomer, Author of
“The Little Red Book of Sales.
RESULTS
PROBLEM
SOLUTION
Amount of
leads in a single
quarter
Increase in
quality of leads
Ineffective marketing, resulting in
lack of sales and marketing leads.
Create new landing page to
boost conversion.
Created a search marketing
and social marketing campaign
to target the right audience.
10X
50%
CONVERT LEADS TO SALES
CASE STUDY
| 5
Nr
The Ajax Union team really stands
out because they focus on ROI
and they actually get it done on
time and on budget.”
- Mark Schulze, VP of Sales
RESULTS
PROBLEM
SOLUTION
Increase in
Revenue
Increase in
website traffic
Poor Optimization of PPC,
Ineffective brand presence.
Paid search and display advertising.
Segmented email marketing
campaigns based on audience type
and activity.
Marketing automation technology
implementation.
117%
2X
OPTIMIZATION
CASE STUDY
| 6
STRATEGY
| 7
THE
3 STEPS TO
SUCCESS
ASSETS EXECUTION
Search Engine
Optimization
Pay Per Click
Management
Email
Marketing
Social
Media
Content
Creation
Nurture Campaigns Re-branding
TACTICS
We’re talking full-on warfare. In the competitive world of online
marketing, you’re going to need a secret weapon to stay one “Like”
ahead of the competition. That’s where Team Ajax shines. We’ve got
the know-how, experience, and street smarts gained from years in the
trenches. Our tactics get your business noticed, engaged, and
profitable. Join the winning side!
v
| 8
SERVICES
WE PROVIDE
Account-Based
Marketing
Lead
Generation
Awareness
Campaigns
Sales
Amplification
B2B Lead
Nurturing
STRATEGY
Are you tired of throwing darts at the board, hoping to get even one
lead to “stick”? Our team devises a unique, personalized strategy to hit
your business’ goals. Our targeted approach blends the time-tested
methodologies of traditional advertising with modern techniques such
as Inbound Marketing, Funnel-Based Messaging, and Account-Based
Marketing. Bullseye.
SERVICES
WE PROVIDE
| 9
TECHNOLOGIES
Call us computer geeks if you must: we’re all about the tech! In this
digital age, new technology is developed, innovative strategies are
devised, and Internet platforms update and upgrade day-to-day. We
not only develop on pace with the industry, but a few steps ahead of it.
What does this mean for your business? Think state-of-the-art report
generation, real-time access to key analytic insights, and an overall
more personalized, streamlined experience.
Marketing
Automation
Analytics Call Tracking Conversion
Optimization
Reporting Website Design
& Development
| 10
SERVICES
WE PROVIDE
OUR AMAZING
SOLUTIONS
| 11
• Business Development
• Lead Generation
• Client Retention
• Recruiting
• Sales Enablement
• Brand Development
• Brand Communications
• Technology Management
• ROI Tracking
• Reputation Management
As an aware, advanced, and technologically gifted team of
marketing experts, we help build businesses through leading
edge technology. Our competitive advantage is that we don’t
just create concepts around digital marketing and business
development…we innovate and execute concepts that have
powerful results.
Discover your UVP
and Why Statement
Persona
Development
Style
Guide
Complete Findings
Report
Strategy
Briefs
MESSAGING & STRATEGY
Is your business missing any gaps? Our messaging and strategy
workshops get you started on the right path. We will help your team
align and hold each team member accountable. We will help create
your Unique Value Proposition, come up with a complete findings
report and sales persona development - all which will be useful for
your future marketing efforts with ANYONE. We will lay out
additional marketing strategies, custom made to fit your business
goals.
SOLUTIONS
WE PROVIDE
| 12
Funnel
Creation
Landing Page
Development
ROI
Tracking
Advanced
Analytics
A/B
Testing
LEAD GENERATION
Create a predictable pipeline and increase sales productivity using our
proprietary technology stack, landing pages specific to your marketing
funnel, and expert analytics analysis. Save time and money by
targeting the right leads and creating efficiencies with your sales time
while bridging the gap between sales and marketing.
SOLUTIONS
WE PROVIDE
| 13
Web Page Design Web Page
Development
Mobile
Responsiveness
Updates &
Management
SEO
WORDPRESS MANAGEMENT
Rest easy knowing your website is being managemented by a team of
marketing experts. Ensure that your website is SEO friendly, on-brand,
secure, running and optimized with our Wordpress Management
offering. Through your website you can be building trust with your
target audience and offering easy-to-access calls-to-action to turn
your prospects into customers--we'll make sure of it.
SOLUTIONS
WE PROVIDE
| 14
Funnel
Creation
Landing Page
Optimization
Campaign
Tracking
Nurture
Campaigns
A/B
Testing
HUBSPOT MARKETING
We can help build out landing pages, email automation campaigns, lead
nurturing campaigns, and lead scoring strategies within the HubSpot
Sales and Marketing platform. By segmenting your contacts, engaging
users, and providing valuable content, we can drive prospects down
the marketing funnel.
SOLUTIONS
WE PROVIDE
| 15
Email
Automation
Email
Marketing
THE 4–STEP PROCESS
What does the X stand for? It's that indefinable, intangible thing.... it's our
relationship, our partnership with you! YOU are the key. Without open
communication between us, we cannot serve you properly. We partner with
you to actively tailor your marketing campaign to help you reach your goals.
OUR AMAZING
PROCESS
| 16
ASSESSMENT
1. Discuss your business goals.
2. Complementary strategy
assessment.
3. Discuss your marketing
needs.
4. Long-term partnership
evaluation.
EXPLORATION
1. Present opportunity for
discovery.
2. Workshop to discover your
brand, vision, goals, audience,
challenges, and opportunities.
3. Competitive analysis of your
current digital marketing
strategy and tactics.
4. Proposal with
recommendations,
5. Scope, goals, and timelines.
ON-BOARDING
1. Kickoff call.
2. Channel and funnel audits.
3. Create forecast model for
success, and determine KPIs.
4. Funnel Development
SYNERG
Y1. Communication: Ongoing
priority and goal review.
2. Strategy: Analyzing
current messaging, channels,
tactics, and company goals.
3. Reporting: ROI and KPI
metrics report.
4. Execution: We get it done.
E
NO.
2 O
NO.
3 S
NO.4
A
NO.1
Clients really love working with Ajax Union. It's not just
about the great ROI; It's about the amazing energy that
they feel when they talk to our people. They realize that
we are their partner and they take it personally.
We’ll give you something to brag about!
OUR AMAZING
CLIENTS
| 17
Simon Kaye
President of Jaguar
Freight
Our experience with Ajax Union has been fantastic.
We have found them to be extremely responsive,
creative, and proactive throughout our process with
them. The team has interesting ideas backed up by a
can-do attitude. Our experience with them has been
great on all levels leading us to increase our work
with them.”
OUR AMAZING
CLIENTS
| 18
UNDERSTAND YOUR BUSINESS. HAVE FUN DOING IT. GET IT DONE.
Between client workshops,
in-person meetings, and
amazing strategy practices,
we really get to know your
business.
It’s no secret; the key factor
to our success is the passion
we bring to the table each
and every day. We genuinely
love what we do.
We don't just talk about
ideas, we roll up our sleeves
and do the work. Our
clients tell us that we stand
out because we know how
to execute.
WE
We are creative, yet organized
because we have a system for
doing both. We are well-
educated and trained in our
field and we fully understand
each of our client’s needs and
objectives.
WHO
WE ARE
| 19
We Listen and Respond.
WE ARE POSITIVE, KIND, WARM, AND FRIENDLY.
We care about our clients, which is why we make sure to
understand their needs before we provide the solution. It
may look like the answer to a problem is hidden from
view, but we believe in staying positive. We strive to find
the solution even when it takes time to find the answers.
OUR AMAZING
VALUES
AMAZING
COMMUNICATION
|
20
OWNERSHIP
MENTALITY
We Are Humbly Confident, Passionate, and We Get It.
WE CARE ABOUT YOUR BUSINESS AS IF IT WERE OUR OWN.
Sometimes it may appear that we are obsessed and
fanatical but we’re really just excited and dedicated to
our work and our lives. As a loyal, hardworking,
dependable and committed group of professionals, we
each take responsibility for own our work, yet always
stay connected.
OUR AMAZING
VALUES
| 21
We Embrace Change.
WE ARE SUPER SAVVY, WE VALUE COMMON SENSE.
Life has a way of throwing us curve balls and because
change is inevitable, we are willing and driven to grow.
We are capable professionals who get with the program,
troubleshoot and remain aware and enthusiastic about
every project.
VERSATILITY
OUR AMAZING
VALUES
| 22
Please don't hesitate to get in touch with us.
We would love to discuss your marketing needs.
AJAX UNION
81 Prospect St
Brooklyn, NY 11201
CONTACT US
amazing@ajaxunion.com
www.ajaxunion.com
b2b.ajaxunion.com
@AJAXUNION

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Learn about Ajax Union

  • 1. WE KEEP YOUR BOTTOM LINE TOP OF MIND.
  • 2. | 2 AJAX UNION is a full-service digital marketing agency based in Brooklyn, NY. Our team of digital marketing experts learn about your business and we implement the latest cutting edge technology to help you accomplish your business goals. We don’t just come up with innovative ideas, we get things done and we strive to help you achieve a positive ROI.” Joe Apfelbaum - CEO of Ajax Union WHAT WE DO
  • 3. CASE STUDIES NOTHING LIKE A LITTLE SOCIAL PROOF | 3 GITOMER • Created a beautiful landing page • Directed qualified leads to the page via social media, paid ads, and display campaigns • Carried over Jeffrey Gitomer’s distinct voice across social media platforms DESIGN POINT • Developed a stunning new site • Created a strong, noticeable brand voice • Tripled the amount of incoming leads in a 30-day period • Doubled the amount of traffic to MakerBot’s site • Crafted email automation sequences segmented by unique audiences • Experienced a 117% increase in revenue MAKERBOT
  • 4. Nr We learned so much about ourselves by working with the talented and creative team at Ajax Union. They communicate like pros and execute flawlessly.” - John Cioffi, Partner PROBLEM SOLUTION Missing a unified message, lack of core values and identity. Create new logo and tagline. Rebrand marketing and website. Responsive design to make the site mobile friendly. CASE STUDY OPERATION REBRAND | 4 RESULTS Amount of leads within a 30 day period Increase in website traffic 3X 2X
  • 5. Nr Ajax Union delivers the best ROI with their B2B lead generation and nurturing services. Plus, they are so much fun to work with, we really feel like they are part of our family.” - Jeffrey Gitomer, Author of “The Little Red Book of Sales. RESULTS PROBLEM SOLUTION Amount of leads in a single quarter Increase in quality of leads Ineffective marketing, resulting in lack of sales and marketing leads. Create new landing page to boost conversion. Created a search marketing and social marketing campaign to target the right audience. 10X 50% CONVERT LEADS TO SALES CASE STUDY | 5
  • 6. Nr The Ajax Union team really stands out because they focus on ROI and they actually get it done on time and on budget.” - Mark Schulze, VP of Sales RESULTS PROBLEM SOLUTION Increase in Revenue Increase in website traffic Poor Optimization of PPC, Ineffective brand presence. Paid search and display advertising. Segmented email marketing campaigns based on audience type and activity. Marketing automation technology implementation. 117% 2X OPTIMIZATION CASE STUDY | 6
  • 7. STRATEGY | 7 THE 3 STEPS TO SUCCESS ASSETS EXECUTION
  • 8. Search Engine Optimization Pay Per Click Management Email Marketing Social Media Content Creation Nurture Campaigns Re-branding TACTICS We’re talking full-on warfare. In the competitive world of online marketing, you’re going to need a secret weapon to stay one “Like” ahead of the competition. That’s where Team Ajax shines. We’ve got the know-how, experience, and street smarts gained from years in the trenches. Our tactics get your business noticed, engaged, and profitable. Join the winning side! v | 8 SERVICES WE PROVIDE
  • 9. Account-Based Marketing Lead Generation Awareness Campaigns Sales Amplification B2B Lead Nurturing STRATEGY Are you tired of throwing darts at the board, hoping to get even one lead to “stick”? Our team devises a unique, personalized strategy to hit your business’ goals. Our targeted approach blends the time-tested methodologies of traditional advertising with modern techniques such as Inbound Marketing, Funnel-Based Messaging, and Account-Based Marketing. Bullseye. SERVICES WE PROVIDE | 9
  • 10. TECHNOLOGIES Call us computer geeks if you must: we’re all about the tech! In this digital age, new technology is developed, innovative strategies are devised, and Internet platforms update and upgrade day-to-day. We not only develop on pace with the industry, but a few steps ahead of it. What does this mean for your business? Think state-of-the-art report generation, real-time access to key analytic insights, and an overall more personalized, streamlined experience. Marketing Automation Analytics Call Tracking Conversion Optimization Reporting Website Design & Development | 10 SERVICES WE PROVIDE
  • 11. OUR AMAZING SOLUTIONS | 11 • Business Development • Lead Generation • Client Retention • Recruiting • Sales Enablement • Brand Development • Brand Communications • Technology Management • ROI Tracking • Reputation Management As an aware, advanced, and technologically gifted team of marketing experts, we help build businesses through leading edge technology. Our competitive advantage is that we don’t just create concepts around digital marketing and business development…we innovate and execute concepts that have powerful results.
  • 12. Discover your UVP and Why Statement Persona Development Style Guide Complete Findings Report Strategy Briefs MESSAGING & STRATEGY Is your business missing any gaps? Our messaging and strategy workshops get you started on the right path. We will help your team align and hold each team member accountable. We will help create your Unique Value Proposition, come up with a complete findings report and sales persona development - all which will be useful for your future marketing efforts with ANYONE. We will lay out additional marketing strategies, custom made to fit your business goals. SOLUTIONS WE PROVIDE | 12
  • 13. Funnel Creation Landing Page Development ROI Tracking Advanced Analytics A/B Testing LEAD GENERATION Create a predictable pipeline and increase sales productivity using our proprietary technology stack, landing pages specific to your marketing funnel, and expert analytics analysis. Save time and money by targeting the right leads and creating efficiencies with your sales time while bridging the gap between sales and marketing. SOLUTIONS WE PROVIDE | 13
  • 14. Web Page Design Web Page Development Mobile Responsiveness Updates & Management SEO WORDPRESS MANAGEMENT Rest easy knowing your website is being managemented by a team of marketing experts. Ensure that your website is SEO friendly, on-brand, secure, running and optimized with our Wordpress Management offering. Through your website you can be building trust with your target audience and offering easy-to-access calls-to-action to turn your prospects into customers--we'll make sure of it. SOLUTIONS WE PROVIDE | 14
  • 15. Funnel Creation Landing Page Optimization Campaign Tracking Nurture Campaigns A/B Testing HUBSPOT MARKETING We can help build out landing pages, email automation campaigns, lead nurturing campaigns, and lead scoring strategies within the HubSpot Sales and Marketing platform. By segmenting your contacts, engaging users, and providing valuable content, we can drive prospects down the marketing funnel. SOLUTIONS WE PROVIDE | 15 Email Automation Email Marketing
  • 16. THE 4–STEP PROCESS What does the X stand for? It's that indefinable, intangible thing.... it's our relationship, our partnership with you! YOU are the key. Without open communication between us, we cannot serve you properly. We partner with you to actively tailor your marketing campaign to help you reach your goals. OUR AMAZING PROCESS | 16 ASSESSMENT 1. Discuss your business goals. 2. Complementary strategy assessment. 3. Discuss your marketing needs. 4. Long-term partnership evaluation. EXPLORATION 1. Present opportunity for discovery. 2. Workshop to discover your brand, vision, goals, audience, challenges, and opportunities. 3. Competitive analysis of your current digital marketing strategy and tactics. 4. Proposal with recommendations, 5. Scope, goals, and timelines. ON-BOARDING 1. Kickoff call. 2. Channel and funnel audits. 3. Create forecast model for success, and determine KPIs. 4. Funnel Development SYNERG Y1. Communication: Ongoing priority and goal review. 2. Strategy: Analyzing current messaging, channels, tactics, and company goals. 3. Reporting: ROI and KPI metrics report. 4. Execution: We get it done. E NO. 2 O NO. 3 S NO.4 A NO.1
  • 17. Clients really love working with Ajax Union. It's not just about the great ROI; It's about the amazing energy that they feel when they talk to our people. They realize that we are their partner and they take it personally. We’ll give you something to brag about! OUR AMAZING CLIENTS | 17
  • 18. Simon Kaye President of Jaguar Freight Our experience with Ajax Union has been fantastic. We have found them to be extremely responsive, creative, and proactive throughout our process with them. The team has interesting ideas backed up by a can-do attitude. Our experience with them has been great on all levels leading us to increase our work with them.” OUR AMAZING CLIENTS | 18
  • 19. UNDERSTAND YOUR BUSINESS. HAVE FUN DOING IT. GET IT DONE. Between client workshops, in-person meetings, and amazing strategy practices, we really get to know your business. It’s no secret; the key factor to our success is the passion we bring to the table each and every day. We genuinely love what we do. We don't just talk about ideas, we roll up our sleeves and do the work. Our clients tell us that we stand out because we know how to execute. WE We are creative, yet organized because we have a system for doing both. We are well- educated and trained in our field and we fully understand each of our client’s needs and objectives. WHO WE ARE | 19
  • 20. We Listen and Respond. WE ARE POSITIVE, KIND, WARM, AND FRIENDLY. We care about our clients, which is why we make sure to understand their needs before we provide the solution. It may look like the answer to a problem is hidden from view, but we believe in staying positive. We strive to find the solution even when it takes time to find the answers. OUR AMAZING VALUES AMAZING COMMUNICATION | 20
  • 21. OWNERSHIP MENTALITY We Are Humbly Confident, Passionate, and We Get It. WE CARE ABOUT YOUR BUSINESS AS IF IT WERE OUR OWN. Sometimes it may appear that we are obsessed and fanatical but we’re really just excited and dedicated to our work and our lives. As a loyal, hardworking, dependable and committed group of professionals, we each take responsibility for own our work, yet always stay connected. OUR AMAZING VALUES | 21
  • 22. We Embrace Change. WE ARE SUPER SAVVY, WE VALUE COMMON SENSE. Life has a way of throwing us curve balls and because change is inevitable, we are willing and driven to grow. We are capable professionals who get with the program, troubleshoot and remain aware and enthusiastic about every project. VERSATILITY OUR AMAZING VALUES | 22
  • 23. Please don't hesitate to get in touch with us. We would love to discuss your marketing needs. AJAX UNION 81 Prospect St Brooklyn, NY 11201 CONTACT US amazing@ajaxunion.com www.ajaxunion.com b2b.ajaxunion.com @AJAXUNION