Active Travel, Active Gear is a project that aims to develop a device called Cricket to enhance travel experiences. Cricket uses haptic feedback and digital cues to guide users to suggested locations from friends and experts. The target market is explorers aged 18-45 who enjoy spontaneous travel. Cricket would have basic and premium models available. Financial projections estimate the base cost of materials for Cricket at $14.02, with a goal of raising $15,000 on Kickstarter to fund initial production. Future plans include developing a mobile app for sharing travel filters and expanding partnerships.

1. Active Travel, Active Gear
Project Leader: Jozeph Forakis
Project Assistant: Patricia Cacciapuoti
MID Students: Pietro Naoni, Maria Paz Ramirez, Tamer Aslan
MBD Students: Noor Yamani, Jon Vaughan

2. Keywords
intuitive interactive personalized uncommon mind experience alive
motion energy progress process affective body existing journey
route road voyage cultural knowledge memories safety information
communication transportation meta experience

3. brainstorming
compass
map
charging unit
{
camera
phone / smart phone
general baggage
food
professional computer
{ sports
adventure documents
extreme safety gear
outdoors
gear
Active
{
outdoor / nature
camping
nature { pleasure
journey activities
travel
specific
city
transportation
hobby
needs
entertainment
cultural
literature
{ Tourism or
special interests Information } Environmental (weather, humidity, positioning)
Personal health status (pressure, temperature..)
Memories
Safety Communication

4. Mindset

5. Active Travel
Def.
Is a type of journey that engages the traveller through mind &
body. It’s not about going from point A to point B, but it’s about
living an expanded experience.

6. before now
Travel:Then vs. Now

7. People started concentrating on the
destination, rather than enjoying the
journey.

8. nto dis covery!
nsform travel i
Tra

9. Concept Inspiration

10. Concept Inspiration

11. Concept Inspiration

12. what´s available today

13. Our Proposal

15. what is cricket?
Cricket is a device that helps you explore and discover places
through haptic and digital feedback.
Our platform allows you, your friends and experts, to suggest
places through the cricket device, which then nudges you
when you arrive at the suggested destination.

16. Value Proposition
Gives the user a handsfree exploration device which
enhances your senses and experience.

17. Target Market
18-45 years old
Explorers
65% of social Spontaneous travelers
media users Serious hobbies
Technology is part of daily life,
54% of those who prefer portable devices,
record and share flexible, optimistic, pursue joyful
social behavior activities

18. Haptic Device
Smell
Taste
Sight
Sound

19. What does it have inside?
Lithium Ion Battery Vibration motor Touch base screen
$1.2 $0.05 $0.35
Bluetooth Linear Accelerometer Magnetic sensor Digital Compass
component $ 0.01 $ 2.5 $1
$1

20. How does it work
off drag double click hold down
to change filters to tag a place to turn it off

21. Communication & Language
Alert | In Range
Alert | In Location
Message
Direction

23. Ecosystem
Download app.
Suggest
Create your Share
profile
Buy Cricket
Choose filters
Check Cricket
Website
Set Preferences
SynCricket
Connect to
Smartphone
Check Cricket
app. on
Facebook
Tag
Use it
Recieve
Upload to Recommendations
Social Network
Edit
Download/share/
sell new filters

24. Accessories

28. Smartphone application

33. Let’s Talk Business...

34. Travel Gear industry
Over a $94.11 billion industry
Personal Navigation Devices
Over $42 million devices were produced in 2010

35. Goals
Who are our customers
• Active social media community
• Curious about discovery
• Want an uncommon experience
• Want customization
• Want a quality product for a competitive price
• Part of the $94 Billion travel gear industry
What we need customers to do
• Purchase the Cricket
• Use it
• Customize it
• Create their own filters
• Share their experiences

36. Goals
What we want to be
• #1 emerging small travel gadget in market
• Adopted by travelers via social media
• Lean financial organization
• Focus on costs and quality of experience
• Used in diverse settings
How we need to do this
• Timely access to customer
• Outsourced manufacturing partner
• Inexpensive supplier of quality components
• Diverse media and non media partners
• Marketing through social media, partnerships and direct mailing

37. Raw Materials Cost
Base Model
Raw Materials Per Unit Cost
Stone (Plastic) $0.20
Wrist Band (Silicon) $0.10
Lithium ion Battery $1.20
Vibration Motor $0.05
Touch Base Screen $0.35
Bluetooth Component $1.00
Accelerometers $0.01
Magnetic Sensor $2.50
Magnetic Snap $0.05
USB to TRS Cable $0.65
Digital Compass $1.00
Total Cost of Raw Materials $7.11
Assembly $0.31
Manufacturing Cost $6.50
Product Production Cost $13.92
Shipping (Air) $2.5/Kilo
Total Cost + shipping $14.02

38. Raw Materials Cost
Premium Model
Raw Materials Per Unit Cost
Stone (Aluminum) $1.00
Wrist Band (Leather) $0.26
Lithium ion Battery $1.20
Vibration Motor $0.05
Touch Base Screen $0.35
Bluetooth Component $1.00
Accelerometers $0.01
Magnetic Sensor $2.50
Magnetic Snap $0.05
USB to TRS Cable $0.65
Digital Compass $1.00
Total Cost of Raw Materials $8.07
Assembly $0.31
Manufacturing Cost $6.50
Product Production Cost $14.88
Shipping (Air) $2.5/Kilo
Total Cost + shipping $14.98

39. Financial Plan
Cost to Units Given
Model Unit Cost Units Produced # Units Sold
Produce Away
Base $14.02 500 $7,010.00 161 339
Premium $14.98 500 $7,490.00 4 496
Total 1000 $14,500.00 165 835
Shipping Cost from China to U.S.A via (Air)
Shipping 3.5% M.Up Retail Price Goal % Filter Rev Gross Rev Net Rev
$286.00 $49.07 $50.00 43% Details to $16,950 $9,940.00
$286.00 $52.43 $60.00 46% follow $29,760 $22,270.00
$572.00 $1,643.05 $46,710.00 $34,853.00

40. Kickstarter Projection
% of Contributor Contrib.
Pledge # Crickets # Giveaways # Contributors
Amount Amount
$5.00 0 2% 0 70 $350.00
$25.00 0 16% 0 96 $2,400.00
$50.00 1 Base 39% 117 117 $5,850.00
$100.00 1Base 16% 24 24 $2,400.00
$250.00 2 Base 13% 16 8 $2,000.00
$500.00 1 Base/1 Pre. 13% 8 4 $2,000.00
Total $15,000.00 165 319 $15,000.00
Pledge Goal $15,000.00

41. Future Plan
Cricket App Prediction
Cricket Rev
Filters Retail Rev to Creator Filters Sold % Purchased
(30%)
Free $0.00 $0.00 $0.00 $0.00 100%
Cricket $0.50 $0.50 $0.50 $100.00 20%
User $0.99 $0.30 $0.69 $44.55 15%
Expert $9.99 $3.00 $6.99 $1,498.50 50%
Total $1,643.05

42. Future Plan
Post Kickstarter
Web based Non - web partnerships
partnerships
Municipalities
Local tourist agencies, tourism divisions
Retail Stores / REI: Base and Premium Models (USA)
Decathlon : base model (EU)
Intersport: premium model -(EU)
Travel Channelʼs (TV) or Travel Magazine
Cruise Lines / Carnival, Princess, Holland America
Travel Media

43. Grazie!