Mobile Media 2.0 | Real Estate in Motion

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Tamara Suminski

Presented to AREAA National Convention in Las Vegas, Nevada September 2012

Immobilien

MOBILE MEDIA 2.0
Real Estate in Motion

AREAA National Convention
Las Vegas, NV
September 2012

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SESSION GOALS:

ROCK YOUR…
1)ONLINE REPUTATION

2)MOBILE APPS

3)VIDEO MARKETING

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ROCK YOUR ONLINE REPUTATION:

> Google
> Consumer Reviews
> Klout

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ONLINE REVIEWS

> Quality Service Certified (QSC)
> Yelp
> Zillow
> Google

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KLOUT

Measure your Influence

> KLOUT PERKS: Moo, Chevrolet,
Starbucks, Neutrogena, Top Chef, Secret
> UPGRADES: Palms Resort
& Cathay Pacific

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ROCK YOUR APPS:

> Mobile Skills
> Listing Appointments
> Buyer Consultations
> Open Houses

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WHICH AGENT ARE YOU?

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KEYNOTE

 Rock Your Listing
Appointments
 Rock Your Buyer Consultations

http://marketing.realtor.com/ipad
ANDROID:
Quick Office Pro’
Power Point
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PDF EXPERT ANDROID: Sign
My Pad

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PRINT
 Print Direct to most Wi-Fi Printers without
additional software
 Print Remotely using 3G

PRINTER PRO
ANDROID:
PRINTER - PrinterOn
- HP ePrint
SHARE
PRINT n SHARE
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SPLASHTOP
 REMOTE Desktop App

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Zipform Mobile
Docusign
> Create Contracts

> Send Documents for
e-Signatures
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OPEN HOME PRO

 Shorten a URL
 Create a Free QR Code

 Purchase & Forward a Doma
 www.123Main.com
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CARDMUNCH
MY FAVE AT CONFERENCE!!!

ANDROID:
- Camscan

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ROCK YOUR VIDEO MARKETING:

> YouTube
> Video Content
> Video Strategy

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ONLINE
DISTRIBUTION CHANNELS

+

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WHY VIDEO MATTERS
 WITHIN 2 YEARS 65-70% OF ALL
WEB CONTENT WILL BE IN VIDEO
FORMAT.

2008 2009 2010 2011 2012 2013 2014

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Why VIDEO matters.

 It would take 72
MILLION YEARS
to watch the
amount of video
that will cross
global IP networks
during calendar
year 2014.

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SHIFT | CONSUMER EXPECTATIONS

• Over 90% of home searches start online.

• 45% of home buyers walk-through
a home they found online.

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SELLERS’ EXPECTATIONS

73% of homeowners say they rather
list with an agent that offers video
services to market their home.

73%

Yet only 12% of real estate agents
have a YouTube account.
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ONLINE MARKETING

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VIDEO BLOGS - Amateur

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VIDEO BLOGS - Professional

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FOLLOW-UP VIDEOS

• Make a lasting impression.
• Stop talking about it and show it.
• With proper planning, you can re-use

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VIDEO FOR MARKETING YOUR
LISTINGS

• Approached like a television commercial.
• Tells a story about the property.
• Utilized correctly, it increases interest.

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CREATING CONTENT

Do It Yourself or Pro?

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AMATEUR - iMovie

ANDROID:
Clesh Video

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STRATEGY

1. Create a Plan
2. Be Strategic
3. Be Consistent
4. Be Creative
5. Provide Value

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CONTENT

• Neighborhood Tours, Parks, Beaches, Schools
• Testimonials
• Interviews
• Glossary of Terms
• “How To’s...”
• Spotlight on Affiliate Partners
• Seminars
• Buying/Selling/Staging Tips
• Your Biography
• Community Events
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JUST DO IT!

1. Pick a Topic
2. Shoot a Video
3. Publish
4. Promote
5. Repeat

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SPREADING YOUR
MESSAGE

How To Establish Visibility

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VIDEO IS CHANGING
EMAIL MESSAGING

Video E-mail Marketing

+ =

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COMBINING PRINT & VIDEO

 Integration with new technology has
transformed
dated marketing.

=

QR CODES
beachrealestategal.com

MARKETING YOUR VIDEOS

 Just Listed Flyers  It’s Free
 Promote Website  URL Shortener
 Promote Videos  Google Analytics
 Promote Property  Copy & Paste or Save
Websites
Jpeg
beachrealestategal.com

THANK YOU!!!
K.I.T.
BeachRealEstateGal
@TamaraSuminski

AREAA@TamaraSuminski.com
beachrealestategal.com

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1. MOBILE MEDIA 2.0 Real Estate in Motion AREAA National Convention Las Vegas, NV September 2012 beachrealestategal.com

2. beachrealestategal.com @TamaraSuminski

3. THEMES? beachrealestategal.com

4. beachrealestategal.com

5. SESSION GOALS: ROCK YOUR… 1)ONLINE REPUTATION 2)MOBILE APPS 3)VIDEO MARKETING beachrealestategal.com

6. ROCK YOUR ONLINE REPUTATION: > Google > Consumer Reviews > Klout beachrealestategal.com

7. > Do You Google Yourself? > Create a Google Profile > Create a Google Alert beachrealestategal.com

8. ONLINE REVIEWS > Quality Service Certified (QSC) > Yelp > Zillow > Google beachrealestategal.com

9. KLOUT Measure your Influence > KLOUT PERKS: Moo, Chevrolet, Starbucks, Neutrogena, Top Chef, Secret > UPGRADES: Palms Resort & Cathay Pacific beachrealestategal.com

10. ROCK YOUR APPS: > Mobile Skills > Listing Appointments > Buyer Consultations > Open Houses beachrealestategal.com

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14. DROPBOX beachrealestategal.com

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28. ONLINE DISTRIBUTION CHANNELS + beachrealestategal.com

29. Video Marketing beachrealestategal.com

30. WHY VIDEO MATTERS  WITHIN 2 YEARS 65-70% OF ALL WEB CONTENT WILL BE IN VIDEO FORMAT. 2008 2009 2010 2011 2012 2013 2014 beachrealestategal.com

31. Why VIDEO matters.  It would take 72 MILLION YEARS to watch the amount of video that will cross global IP networks during calendar year 2014. beachrealestategal.com

32. SHIFT | CONSUMER EXPECTATIONS • Over 90% of home searches start online. • 45% of home buyers walk-through a home they found online. beachrealestategal.com

33. SELLERS’ EXPECTATIONS 73% of homeowners say they rather list with an agent that offers video services to market their home. 73% Yet only 12% of real estate agents have a YouTube account. beachrealestategal.com

34. ONLINE MARKETING beachrealestategal.com

35. VIDEO CONTENT CATEGORIES  PROFILE VIDEOS  CLIENT TESTIMONIALS  VLOGS (Video Blogs)  FOLLOW-UP VIDEOS  PROPERTY TOUR VIDEOS beachrealestategal.com

36. beachrealestategal.com @TamaraSuminski

37. VIDEO BLOGS - Amateur beachrealestategal.com

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49. Bombbomb.com/TS

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52. THANK YOU!!! K.I.T. BeachRealEstateGal @TamaraSuminski AREAA@TamaraSuminski.com beachrealestategal.com

Hinweis der Redaktion

What is it worth to you….???? Capturing online leads…. And the buyer trends of online vs old print media….. PLAY VIDEO…..
TAM… Tam revise with my content….. EMBED Client testimonial
TAM…. Use keynote content and EMBED Tam Video Blog & Tam unprofessional video
TAM…. Use keynote content and EMBED Tam Video Blog & Tam unprofessional video
EMBED Lynn Peters video…
TAM ---- Insert slides & Teach…. Shooting amateur & Make a video Edit a video Publish a video From iphone … ..drive home the value of professional video in library!!!
TAM ---- Insert slides & Teach…. Shooting amateur & Make a video Edit a video Publish a video From iphone … ..drive home the value of professional video in library!!!
TAM ---- Insert slides & Teach…. Shooting amateur & Make a video Edit a video Publish a video From iphone … ..drive home the value of professional video in library!!!
TAM Insert slides and teach how to do it…. QR Codes Marekting ideas… Mailers… portal to videos///listing videos, testimonitals… call to action….
TAM Insert slides and teach how to do it…. QR Codes Marekting ideas… Mailers… portal to videos///listing videos, testimonitals… call to action….

Mobile Media 2.0 | Real Estate in Motion

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Hinweis der Redaktion