1. LMCW1022
FUNDAMENTALS OF ENTREPRENEURSHIP
AND INNOVATION
Pusat Citra Universiti
Universiti Kebangsaan Malaysia
Assoc Prof. Dr. Rosilah Hassan
Deputy Director of Citra (Entrepreneurship)
Dr. Wan Mimi Diyana Wan Zaki
Course Coordinator

2. Organisation
Secretary
Administrative
Assistant of
Operation
Deputy Director
(Entrepreneur)
Pharmacy
Islamic Studies
Economic
Social Science
Science &
Tecnology
Medicine
Dentistry
Information
Science &
Technology
Law
Engineering
Health Science
Education
GSB
PKP
Course Coordinator
2015: 3847 first year student

3. PM Dr. Rosilah Hassan
Deputy Director (Entrepreneur)
Dr. Wan Mimi Diyana Wan Zaki
Course Coordinator
Dr. Mohamed Ariff bin Jaafar Sidek
Fakulti Perubatan
Dr. Murshida Marizan Nor
Fakulti Pergigian
PM Dr. Ahmad Fuad Shamsuddin
Fakulti Farmasi
PM Dr. Haliza Abdul Mutalib
Fakulti Sains Kesihatan

4. Dr. Yap Chi Chin
Fakulti Sains dan Teknologi
Dr. Sarmila Md Sum
Fakulti Sains Sosial dan
Kemanusiaan
Dr. Lokhman Hakim Osman
Fakulti Ekonomi dan
Pengurusan
Dr. Hanim Kamaruddin
Fakulti Undang-Undang
Pn. Hazilah Mohd Amin
Fakulti Sains Teknologi Maklumat PM Dr. Norasmah Othman
Fakulti Pendidikan
Dr. Wan Mohd Hirwani Wan Hussain
UKM-Graduate School of Business
Dr. Zulkifli Mohamad
Pusat Kembangan Pendidikan (PKP)
Dr. Salmy Edawati Fahimi
Kamaruzaman
Fakulti Pengajian Islam
Dr. Noraini Hamzah
Fakulti Kejuruteraan dan
Alam Bina

5. Course Objective
• Provide basic knowledge of entrepreneurship
to students, as well as generate interest to
UKM students in entrepreneurship as one of
the career options that should be addressed.

6. Teaching & Learning Method
• Online learning module
(6 modules, each between 60-120 minutes)
• Discussions / Tutorial
(1 hour starting in the second week)
• Computerized simulation individually and
collectively

7. Component of Assessment
1. Online Quiz Module 20%- 30%
2. Oral Presentation 20%- 30%
3. Online Business Simulation 30% - 40%
4. Attendance for Public Lecture 5% - 10%

8. Chapters in Text Book
Entrepreneurship
Introductory
Generating
Business Ideas
Recognising
Opportunity
Developing
Entrepreneurship
and Organisation
Operational
Management
Strategising
Marketing
Financial Aspect in
a Small Business
Business Model
Canvas
Legal Issues in
Entrepreneurship
Business Ethics in
Entrepreneurship
Business
Presentation
Integrating
Gamifaction into
Business
Development • 12 chapters
• 30 authors
• 4 editors

9. Course Activities
No. Activities Date
1. Entrepreneurship Book Writing Workshop 10 Dec 2015
2. Pitching Day 15 Jan 2015
3. TOT LMCW1022 Workshop 16 – 17 Feb 2015
4. Online Quiz Workshop 18 Feb 2015
5. Coordination Workshop 18 Feb 2015
6. Public Lecture 1 11 March 2015
7. Public Lecture 2 11 May 2015
8. UKM Entrepreneurship Day 4 June 2015
9. LMCW1022 Grade Coordination and Improvement
Workshop
15 June 2015

10. Pitching Day
15 January 2015
Pitching Day poster
Student presentation session.
Each student is assessed by 3 panels.
• 67 students - exemption from the course registration through credit transfer

11. TOT LMCW1022 Workshop
16 & 17 February 2015
• 11 chapters presented by the lecturers with their expertise

12. Online Quiz Workshop
18 February 2015
• Online quiz system presentation
by Master student, Karam Dhafer
Maayof with the coordinators
• www.qcitra.com
• http://www.scriptopro.com/

13. Coordination Workshop
18 February 2015
• Discuss the planning of courses
throughout the year to help lecturers to
prepare for teaching and learning of this
course which will be offered in Semester 2
2014/2015 session

14. Muhammad Anas Bin Abdul Aziz
Creative Director of Animonsta Studios
Mohd Nizam Bin Abd Razak
Managing Director of Animonsta Studios
Public Lecture 1
11 March 2015

15. Public Lecture 2
11 May 2015
Jeya Sheila
Manager, Capacity & Capability of myHarapan
Derek Toh
Co-Founder, Partnership & Admission of Wobb.my

16. Online Tools
No. Activity Online Tool
1. Online Quiz Scriptopro
2. Simulation Online Business Simulation
3. Survey Entry and Exit Survey
4. Assignment, Discussion iFolio
5. Course update, Announcement facebook

17. Online Quiz
www.scriptopro.com

18. Online Business Simulation (OBS)
www.ukmobs.com.my

19. OBS Overview
OBS
Financial
Marketing
Operations
TeamIndividual
Key Accounting Terms
Supply Chain
Bill of Materials (BOM)
Cost of Goods Sold
(COGS)
Place
Lead Time
Price
Product
Financial Statement
Accounting Equation
Accounting Period
Promotion

20. Survey
Online Entry Survey – Before the class start

21. Online Exit Survey – At the end of the course

22. iFolio
http://ifolio.ukm.my/account/login

23. facebook
https://www.facebook.com/pages/Citra-Keusahawanan-UKM/1503143516623494