#SMF10 - Social Media Forum 15/12/2010
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Presentation for Social Media Forum on ... Social Media! The working was "Something Something Social Media: Tackling Social Media the right way: Strategy, Policy & Scenarios" but that was too long and boring so we changed it to: "How to be successful at social media". Enjoy!
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#SMF10 - Social Media Forum 15/12/2010
- 1. Conversation starters 15/12/2010 #SMF10
- 3. Something Something Social Media Tackling Social Media the right way: Strategy, Policy & Scenarios 15/12/2010 #SMF10
- 4. Something Something N G Social Media R I the right way: B O Tackling Social Media Strategy, Policy & Scenarios 15/12/2010 #SMF10
- 5. How to be successful at social media
- 6. Social media? #SMF10
- 7. Social media are the online tools and platforms people use to share their opinions, insights and experiences with each other. Source: www.jungleminds.nl #SMF10
- 8. From one-way Website User User #SMF10
- 9. To two-way Website User User #SMF10
- 11. To a roundabout Website User User #SMF10
- 13. Why so successful? Easy to use Snowball effect Make your own Farmville Need for speed We are social Like-minded Sharing is caring #SMF10
- 14. How to be successful at social media #SMF10
- 15. What do you need Social Media Strategy Social Media Policy Social Media Scenarios #SMF10
- 16. What do you need Social Media Strategy Social Media Policy Social Media Scenarios #SMF10
- 17. Social media strategy Who, What, Why, Where & How Set goals Sales? Brand awareness? Traffic on your website? Influential ambassadors? Market research? #SMF10
- 18. What do you need Social Media Strategy Social Media Policy Social Media Scenarios #SMF10
- 19. Social Media Policy What? Why? Who? #SMF10
- 20. Guidelines Ethical code Personal? Corporate? © eye2eye What can and cannot be said?
- 21. Social Media Policy What? Why? Who? #SMF10
- 22. People talk behind your back Positive Negative Not (enough) © www.lamazone.be
- 23. Why? Uniformity Responsabilities Ambassadors Communication policy #SMF10
- 24. Social Media Policy What? Why? Who? #SMF10
- 25. PR Communication Marketing Customer Care Internal communication HR IT © www.lamazone.be
- 26. You decide (but please... not IT) #SMF10
- 27. Mandate Everyone is involved Responsabilities © www.lamazone.be
- 28. What do you need Social Media Strategy Social Media Policy Social Media Scenarios #SMF10
- 29. Social Media Scenario Detect Evaluate React © milos milosevic
- 30. Detect Tools Patterns © Pasukaru76
- 31. Evaluate Tone Type By whom © clevercupcakes
- 32. React Or not Where How When © james jordan
- 33. #SMF10
- 34. #SMF10
- 35. #SMF10
- 36. #SMF10
- 37. #SMF10
- 38. #SMF10
- 39. #SMF10
- 40. #SMF10
- 41. Conclusion #SMF10
- 42. In conclusion Be prepared Clear goals Invest: time, people, means Be willing to learn Rinse and repeat #SMF10
- 43. Questions?
- 44. W: www.talkingheads.be E: info@talkingheads.be T: @talking_heads Bart De Waele Bart Debunne E: bartdewaele@talkingheads.be E: bartdebunne@talkingheads.be T: +32 495 51 36 36 T: +32 486 76 70 26 Sofie Verhalle Joke De Nul E: sofieverhalle@talkingheads.be E: jokedenul@talkingheads.be T: +32 478 20 84 11 T: +32 486 41 84 30