13. E
B
’T D
N I
O
D UP
T
S
✓ Don’t lie
✓ Don’t be unprofessional
✓ Don’t behave irresponsibly
✓ Know the platform privacy settings
✓ If you don’t want people to know something... don’t post it
online
14. SKYR OC K E T YOUR C ARE E R
B e lg i a n Ad Sc hool - 1 4 / 1 0 /1 3
USI N G S OC I AL ME DIA
Image source: NASA
S OCIAL M E D IA
16. E
L F
G L
O E
O S
G R
U
O
Y
✓
✓
✓
✓
Find yourself
Are the desired results the top results?
Is your Netlog/MySpace/...* account your first result?
Luckily you have the power to change those results!
* or any outdated profile
24. D
N F
A
R SEL
B R
U
O
Y
✓
✓
✓
✓
✓
Use a professional looking avatar across all relevant platforms
Use your Twitter bio and background
Use your LinkedIn headline
Claim your name & use vanity URLs
Establish yourself as an expert in your field
32. R
C
E
B IVE
T
A
E
✓
✓
✓
✓
Everyone is hard-working, creative, flexible,... Don’t just
say it, prove it!
Stand out in the crowd
It doesn’t have to be expensive
Make them remember you
33. IF WE K N E W WHA T
WE WE RE DOIN G
IT WOUL D N’ T BE CA L L E D
RE S E A RCH
Image source: The Internet
R
U
O
Y
H
O ARC
D E
S
E
R
39. R
U
O
Y
H
O ARC
D E
S
E
R
✓
✓
✓
✓
✓
✓
Research the industry
Google your potential employer
What values are important to them?
Is your potential employer a good fit?
Do you have any shared connections within the company?
(Don’t be creepy)
41. T
C
E
N Y
N L
O R
C A
E
✓
✓
✓
✓
✓
Use your shared connections within the company or industry
Establish an early relationship with your future employer
Be personal (use the research)
Show genuine interest
Ask for extra information